AsiaOne named among Singapore’s 10 most improved brands: YouGov reportYouGov报告显示，AsiaOne入选新加坡十大进步最快品牌之一。
AsiaOne ranked sixth among Singapore’s 10 most improved brands in YouGov’s Singapore Most Recommended Brands 2026 report, with its positive Recommended score rising 7.6 percentage points year on year.Based on YouGov's BrandIndex data collected between July 1, 2025 and June 30, 2026, AsiaOne’s score among its current customers rose to 39.6 per cent, up from 32 per cent a year...
AsiaOne ranked sixth among Singapore’s 10 most improved brands in YouGov’s Singapore Most Recommended Brands 2026 report , with its positive Recommended score rising 7.6 percentage points year on year.
Based on YouGov's BrandIndex data collected between July 1, 2025 and June 30, 2026, AsiaOne’s score among its current customers rose to 39.6 per cent, up from 32 per cent a year earlier.
"Scoring a 7.6-point increase to rank sixth on the list of '10 most improved brands' is an affirmation from our audience on the content we serve," shared AsiaOne's CEO Sean Ler.
"AsiaOne philosophy is to be 'Off Centre, On Trend', bringing content and information to our audiences in accurate and relatable ways.
"Despite not being government-funded, AsiaOne overcomes its resourcing issue by looking hard at the data from the consumption patterns and habits of our audiences. This, in turn, allows us to focus on delivering what matters," he added.
Singtel TV topped the same list with a rise of 11.9 percentage points, followed by Today and Singtel Broadband. Technology and digital products dominated the list, with Oppo, Amazon Prime Video and Disney+ and Starhub Broadband also appearing among the top 10.
How YouGov ranks brands
YouGov’s most improved rankings measure year-on-year increase in a brand’s positive Recommended score among its current customers.
Brands were ranked in the report based on index scores, with metrics measuring brand impression, quality, value, satisfaction, reputation and recommend, i.e. “Would people recommend the brand to others?”
The report covered five markets: Australia, Hong Kong, Indonesia, Singapore and Thailand. Its data comes from BrandIndex, YouGov’s brand health tracker, which is powered by more than 30 million panel members and tracks 16 brand health metrics.
Among the list of top brands in Singapore were Singapore Airlines, Louis Vuitton, Amazon Prime and Apple.
AsiaOne’s increased trust and reach
The YouGov award follows AsiaOne’s improved showing in the Digital News Report 2026 , published on June 16 by the Reuters Institute for the Study of Journalism, in which its brand score rose to 63 per cent from 58 per cent a year earlier.
The Digital News Report is a comprehensive study of news consumption worldwide, measuring how much audiences trust a news brand. It was also reported that AsiaOne’s weekly online reach had increased to 18 per cent from 10 per cent.
"This recognition reflects a growing confidence from our readers in the news and content we deliver every day," said Desmond Ng, Assistant editor (News) at AsiaOne.
“Our approach is simple: we use audience research to understand changing reading habits, while maintaining high newsroom standards and focusing on what matters to our readers. While digital news demands speed, trust and credibility are key to building sustainable success in the long run. The team looks to continue refining our coverage to serve our readers better," he continued.
在 YouGov 发布的《2026 年新加坡最受推荐品牌》报告中，AsiaOne 位列新加坡十大进步最快品牌第六名，其积极的推荐得分同比上升了 7.6 个百分点。
根据 YouGov 于 2025 年 7 月 1 日至 2026 年 6 月 30 日期间收集的 BrandIndex 数据，AsiaOne 在其现有客户中的得分上升至 39.6%，高于一年前的 32%。
AsiaOne 首席执行官 Sean Ler 表示：“我们的得分提高了 7.6 分，在‘十大进步最快品牌’榜单中排名第六，这体现了我们的受众对我们所提供内容的肯定。”
“AsiaOne 的理念是‘另辟蹊径，引领潮流’，以准确且易于理解的方式为我们的受众带来内容和信息。”
“尽管没有政府资助，但AsiaOne通过深入研究受众的消费模式和习惯数据来克服资源问题。这反过来又使我们能够专注于提供真正重要的东西，”他补充道。
新加坡电信电视（Singtel TV）以11.9个百分点的增长位居榜首，其次是Today和新加坡电信宽带（Singtel Broadband）。科技和数字产品在该榜单中占据主导地位，Oppo、亚马逊Prime Video、Disney+和星和宽带（Starhub Broadband）也跻身前十。
YouGov 如何对品牌进行排名
YouGov 进步最大的排名衡量的是品牌在现有客户中获得的正面推荐评分的年度增长情况。
该报告根据指数得分对品牌进行排名，指标包括品牌印象、质量、价值、满意度、声誉和推荐度，即“人们会向其他人推荐该品牌吗？”
该报告涵盖了五个市场：澳大利亚、香港、印度尼西亚、新加坡和泰国。其数据来自YouGov的品牌健康追踪工具BrandIndex，该工具拥有超过3000万名成员，并追踪16项品牌健康指标。
新加坡顶级品牌名单中包括新加坡航空公司、路易威登、亚马逊Prime和苹果公司。
AsiaOne的信任度和影响力不断提升
在获得 YouGov 奖项之前，AsiaOne 在路透新闻研究所于 6 月 16 日发布的《2026 年数字新闻报告》中的表现有所提升，其品牌得分从一年前的 58% 上升至 63%。
《数字新闻报告》是一项针对全球新闻消费的综合研究，旨在衡量受众对新闻品牌的信任度。报告还指出，AsiaOne的每周在线覆盖率已从10%增长至18%。
“这一认可反映了我们的读者对我们每天提供的新闻和内容的信心日益增强，”AsiaOne新闻助理编辑Desmond Ng表示。
“我们的方法很简单：我们利用受众研究来了解不断变化的阅读习惯，同时保持新闻编辑室的高标准，并专注于对读者真正重要的内容。虽然数字新闻需要速度，但信任和信誉才是实现长期可持续成功的关键。团队将继续改进我们的报道，以便更好地服务读者，”他继续说道。