Fashion’s seasonal calendar comes under pressure from climate change气候变化给时尚界的季节性日程安排带来了压力
Warmer temperatures are blurring seasonal boundaries, forcing fashion brands to rethink designs, retail strategies and demand.
Louis Vuitton's Spring/Summer 2027 collection is seen featuring thin fabrics and airy constructions. Photo: AP
Longer, hotter summers are disrupting fashion's seasonal calendar, forcing luxury brands to adapt designs and threatening sales of higher-margin winter clothing.
The industry's traditional cycle has long depended on consumers buying thicker clothing as temperatures cool. But warmer autumns are delaying demand for coats and other cold-weather clothing, leaving retailers at risk of excess stock and markdowns.
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Fashion’s seasonal calendar comes under pressure from climate change
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路易威登2027春夏系列以轻薄面料和透气廓形为特色。图片：美联社
更长、更热的夏季正在扰乱时尚界的季节性日程，迫使奢侈品牌调整设计，并威胁到利润更高的冬季服装的销售。
长期以来，服装行业的传统销售周期依赖于消费者在气温下降时购买更厚的衣物。但秋季气温偏暖，导致消费者对外套和其他御寒服装的需求延迟，使零售商面临库存积压和降价的风险。
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气候变化给时尚界的季节性日程安排带来了压力
时装周将重点放在百搭的服装、柔和的色彩和大胆的廓形上。
阿富汗伊卡特拼布在巴黎时装周T台秀上大放异彩