Digital goodies give travelers permanent piece of Korea's coastal hub

Busan Metropolitan Government launched Busan Kku this week in Busan, offering free digital merchandise to help travelers preserve memories of the coastal city. The platform provides wallpapers, video backgrounds and stickers featuring local landmarks and Boogi, Busan’s seagull mascot. It also lets users create community-shared assets from personal photos and videos, while a launch contest offers mobile gift vouchers.

The platform supports downloads categorized by device type, neighborhood and theme, with usage licensing guidelines for each asset.

Busan Kku draws on the Korean digital-decoration trends ponkku and keomkku and was developed with local Busan illustrators.

The My Own Goods section converts user-uploaded Busan photos and videos into downloadable digital assets.

The launch contest runs through Oct. 20 and will randomly award 10,000-won mobile gift vouchers to 100 participants who submit original media from North Port Waterfront Park.

Published Oct 11, 2026 7:00 am KST

Free downloadable artwork taps into Korea's phone-decorating trend

A screenshot of the homepage for Busan Kku, a new digital goods platform launched by the Busan Metropolitan Government offering free wallpapers and stickers. Courtesy of Busan Metropolitan City

Among domestic travelers in Korea, a popular catchphrase has taken root to describe the post-vacation blues: Busan fever. The term captures the lingering nostalgia visitors feel for the southern port city's coastal views, vibrant night markets and laid-back atmosphere long after their trips have ended.

Starting this week, the Busan Metropolitan Government is offering a digital remedy for that homesickness.

City officials launched Busan Kku, a dedicated online platform distributing free downloadable digital merchandise — ranging from smartphone wallpapers to tablet stickers — designed to help domestic and international travelers bring a piece of Busan into their daily lives.

The initiative taps directly into a popular youth culture trend in Korea known as "ponkku" (decorating smartphones) and "keomkku" (customizing computers and tablets). Moving away from traditional, text-heavy public relations, municipal planners collaborated with local Busan illustrators to craft high-quality digital goods that appeal to Gen Z and digital natives. Downloads include aesthetic illustrations of iconic landmarks like Gwangan Bridge and Gamcheon Culture Village, alongside custom digital stickers featuring Boogi, the city’s official seagull mascot.

"With more people falling in love with Busan and experiencing this sense of nostalgia after visiting, we built a digital goods platform so anyone can hold onto the city’s vibe in their daily routines," said Busan Mayor Chun Jae-soo.

To streamline user experience, the website features intuitive search filters categorized by device type, neighborhood and theme. Users can filter assets by wallpapers, short video backgrounds or PNG sticker files, with clear usage licensing guidelines provided for each piece of content.

The platform also encourages crowdsourced creative contributions.

Through the My Own Goods section, visitors and residents can upload their personal photos and videos of Busan, which are then converted into downloadable digital assets for the community. To mark the platform's launch, the city is holding a contest through Oct. 20, awarding 10,000-won ($7.47) mobile gift vouchers to 100 randomly selected participants who submit original photos or videos taken at the North Port Waterfront Park, where a shark that has apparently been trapped in the canal there has become a local celebrity.

By blending municipal branding with modern digital self-expression, Busan officials said they aim to transform casual tourism into a lasting connection — ensuring that even after travelers depart, the city remains just a screen tap away.

This article was published with the assistance of generative AI and edited by The Korea Times.

釜山市政府本周在釜山推出了“釜山Kku”平台，提供免费的数字商品，帮助游客留住这座海滨城市的美好回忆。该平台提供壁纸、视频背景和贴纸，内容涵盖当地地标和釜山海鸥吉祥物Boogi。用户还可以利用个人照片和视频创建共享素材，此外，平台还举办了线上推广活动，奖品包括手机礼品券。

该平台支持按设备类型、社区和主题分类的下载，并为每项资源提供使用许可指南。

Busan Kku 借鉴了韩国数字装饰潮流 ponkku 和 keomkku，并与釜山当地的插画家共同开发。

“我的商品”版块将用户上传的釜山照片和视频转换为可下载的数字资产。

本次启动竞赛将持续到 10 月 20 日，并将随机抽取 100 名提交北港海滨公园原创媒体作品的参与者，赠送价值 10,000 的手机礼品券。

发布于2026年10月11日 上午7:00（韩国标准时间）

免费下载的艺术作品迎合了韩国手机装饰潮流

这是釜山市政府推出的全新数字商品平台“釜山Kku”的首页截图，该平台提供免费壁纸和贴纸。图片由釜山市政府提供。

在韩国国内游客中，一个用来形容度假后失落感的流行语已经深入人心：“釜山情”。这个词捕捉到了游客们在旅行结束后，依然对这座南部港口城市的海岸风光、热闹的夜市和悠闲的氛围念念不忘的心情。

从本周开始，釜山市政府将提供一种数字化方式来缓解人们的思乡之情。

釜山市政府推出了釜山Kku，这是一个专门的在线平台，分发可免费下载的数字商品——从智能手机壁纸到平板电脑贴纸——旨在帮助国内外游客将釜山的一部分融入他们的日常生活。

这项举措直接契合了韩国流行的青年文化趋势——“手机装饰”（ponkku）和“电脑平板电脑定制”（keomkku）。与传统的文字宣传方式不同，釜山市政规划人员与当地插画师合作，打造出吸引Z世代和数字原住民的高品质数字产品。下载内容包括广安大桥和甘川文化村等标志性建筑的精美插画，以及印有釜山官方海鸥吉祥物Boogi的定制数字贴纸。

“随着越来越多的人爱上釜山，并在游览后产生怀旧之情，我们建立了一个数字商品平台，让每个人都能在日常生活中感受到这座城市的氛围，”釜山市长千载洙说道。

为了优化用户体验，网站配备了直观的搜索筛选器，按设备类型、所在区域和主题进行分类。用户可以按壁纸、短视频背景或PNG贴纸文件筛选素材，每项内容都附有清晰的使用许可指南。

该平台还鼓励众包创意作品。

通过“我的物品”板块，游客和居民可以上传他们在釜山拍摄的个人照片和视频，这些内容将被转换成可供社区下载的数字资产。为庆祝该平台上线，釜山市政府举办了一项比赛，比赛将持续到10月20日，随机抽取100名参赛者，赠送价值1万韩元（约合7.47美元）的手机礼品卡。参赛者需提交在北港滨水公园拍摄的原创照片或视频，该公园内一条疑似被困在运河中的鲨鱼已成为当地的“名人”。

釜山官员表示，通过将城市品牌与现代数字自我表达相结合，他们的目标是将休闲旅游转变为持久的联系——确保即使游客离开后，这座城市仍然只需轻点屏幕即可联系到。

本文由生成式人工智能协助发布，并由《韩国时报》编辑。