Starbucks' sales rebound

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Starbucks' sales rebound A woman and a man holding a Starbucks coffee walk from an outlet of the coffee chain in Seoul on Oct. 11, 2026. Starbucks Coffee Korea's sales topped 120 billion won (US$89 million) in September, returning the company to the top spot after ranking second behind Twosome Place for four consecutive months through August. The rebound came five months after the company's controversial online "Tank Day" promotion on May 18, the anniversary of the 1980 Gwangju pro-democracy uprising. The campaign drew backlash because the term "tank" evoked the military's violent suppression of pro-democracy demonstrators in Gwangju. (Yonhap) (END)

A woman and a man holding a Starbucks coffee walk from an outlet of the coffee chain in Seoul on Oct. 11, 2026. Starbucks Coffee Korea's sales topped 120 billion won (US$89 million) in September, returning the company to the top spot after ranking second behind Twosome Place for four consecutive months through August. The rebound came five months after the company's controversial online "Tank Day" promotion on May 18, the anniversary of the 1980 Gwangju pro-democracy uprising. The campaign drew backlash because the term "tank" evoked the military's violent suppression of pro-democracy demonstrators in Gwangju. (Yonhap) (END)

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星巴克销售额反弹。2026年10月11日，一名女子和一名男子手捧星巴克咖啡，从首尔一家星巴克门店走出。星巴克韩国公司9月份销售额突破1200亿韩元（约合8900万美元），重回榜首。此前，该公司连续四个月位居第二，仅次于Twosome Place。此次反弹发生在5月18日，即1980年光州民主运动周年纪念日，该公司发起了一场备受争议的线上“坦克日”促销活动。由于“坦克”一词让人联想到军方在光州对民主示威者的暴力镇压，该活动引发了强烈反弹。（韩联社）（完）

2026年10月11日，一名女子和一名男子手捧星巴克咖啡，从首尔一家星巴克门店走出。星巴克韩国公司9月份销售额突破1200亿韩元（约合8900万美元），重回榜首。此前，该公司连续四个月位居第二，仅次于Twosome Place。此次反弹距离该公司5月18日（1980年光州民主运动周年纪念日）备受争议的“坦克日”线上推广活动已过去五个月。该活动因“坦克”一词令人联想起军方在光州对民主示威者的暴力镇压而引发强烈反弹。（韩联社）（完）