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Cup noodles made with cold water is a surprise summer hit in Japan

Nission Foods Holdings Co, the company that invented instant noodles, appears to have created an entirely new category with a hit product: cup noodles made with cold water.

The Star MalaysiaRIRIKO TADA查看原文 ↗
冷水冲泡的杯面在日本夏季意外走红

Without the need to boil water, preparing cup noodles is even faster now. — Bloomberg

Nission Foods Holdings Co, the company that invented instant noodles, appears to have created an entirely new category with a hit product: cup noodles made with cold water.

Initial supplies of the handy meal — available in Spicy Kimchi and Chicken Salt Lemon flavors — sold out a week after hitting store shelves on July 20, according to Nissin.

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