Bumble swipes right on $1.3 billion go-private deal amid online dating industry reset在在线约会行业重组之际，Bumble 以 13 亿美元的价格完成私有化交易。
Oct 13 (Reuters) - Bumble said on Tuesday it had agreed to be taken private by Ithaca Holdings in a deal valued at $1.3 billion, as the dating app pushes forward with its months-long turnaround amid shifting Gen Z dating habits and declining paying users.
FILE PHOTO: The Bumble Inc. (BMBL) app is shown on an Apple iPhone in this photo illustration taken February 11, 2021. REUTERS/Mike Blake/Illustration/File Photo
Oct 13 (Reuters) - Bumble said on Tuesday it had agreed to be taken private by Ithaca Holdings in a deal valued at $1.3 billion, as the dating app pushes forward with its months-long turnaround amid shifting Gen Z dating habits and declining paying users.
Bumble and larger rival Match Group, which owns Tinder and Hinge, have been grappling with weak user engagement, particularly from younger users tired of endless swiping.
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资料图片：这张摄于2021年2月11日的照片显示，Bumble Inc. (BMBL) 应用安装在苹果iPhone手机上。路透社/Mike Blake/插图/资料图片
10 月 13 日（路透社）——约会应用 Bumble 周二表示，已同意被 Ithaca Holdings 私有化，交易价值 13 亿美元。此前，由于 Z 世代约会习惯的转变和付费用户数量的下降，该应用正推进其长达数月的转型。
Bumble 和规模更大的竞争对手 Match Group（旗下拥有 Tinder 和 Hinge）一直面临着用户参与度低的问题，尤其是年轻用户，他们已经厌倦了无休止的滑动操作。
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