Remember Sogurt? The frozen yogurt chain is making a comeback after 8 years with new flavours

Once operating 12 outlets across Singapore, the pioneering self-serve froyo brand is making a comeback at One Holland Village this December with revamped recipes, nostalgic favourites and a spacious new flagship cafe.

Sogurt, a Singapore frozen yogurt brand, first debuted in 2010. (Photo: Sogurt)

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Frozen yogurt brand Sogurt is returning eight years after closing its last outlet in 2018. It will reopen in December at One Holland Village with a new look and improved recipes.

Founder Lee Li Ping first conceptualised Sogurt in 2010 as a 22-year-old student in Los Angeles who would indulge in frozen yogurt up to twice a day. Inspired, she drew up a business plan for a university entrepreneurship project, and eventually opened Singapore’s first fully self-serve frozen yogurt store in a Bukit Timah shophouse. It broke even within six months and Sogurt grew to 12 stores islandwide at its peak.

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Looking back, the business wound up because “I think we just expanded too quickly,” Lee shared with her social media followers. On top of operational overheads, “People started moving on to the next thing, and when you’re running 12 outlets, you can’t just pivot like that.”

Since then, Sogurt has undergone a full rebrand and reformulated its recipes.

An artist's impression of the Sogurt store at Holland Village. (Photo: Sogurt)

At its new 102-seat Holland Village flagship with communal seating and an alfresco terrace overlooking the pet park, customers can expect a frozen yogurt lineup featuring returning favourites such as Peach Mango Tart, OG Green Apple Tart, Strawberry Tart, and OG Chocolate, as well as new creations including Matcha and Black Sesame, and vegan options such as Pink Guava Sorbet and Acai.

There is a wall of froyo and soft-serve, with a rotating line-up of up to 10 flavours at any one time.

Toppings will include passionfruit and grape popping boba, Biscoff crumble, salted caramel pretzel crunch, chewy mini mochi, crunchy pistachio kunafa, fresh fruit, and popping candy.

You can mix, match, and build your cups to your liking, and top them off with salted caramel or warm chocolate from the tap.

Sogurt says its recipes are made with real Greek yogurt and ingredients such as real fruit purees, Swiss chocolate and Bronte pistachios.

They plan to roll out seasonal flavours, limited-edition toppings and collaborations with homegrown brands, chefs, bakers and creators.

At the store, customers will also be able to purchase takeaway frozen yogurt and merchandise like bag charms and tote bags.

Sogurt opens in December at 7 Holland Village Way, One Holland Village 02-23/24.

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这家曾经在新加坡拥有 12 家分店的先锋自助式冻酸奶品牌将于今年 12 月在 One Holland Village 回归，带来改良后的配方、令人怀旧的经典口味以及宽敞的新旗舰咖啡馆。

新加坡冷冻酸奶品牌Sogurt于2010年首次亮相。（图片：Sogurt）

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冷冻酸奶品牌 Sogurt 在 2018 年关闭最后一家门店八年后即将回归。它将于 12 月在 One Holland Village 重新开业，届时将以全新的面貌和改良的配方亮相。

创始人李丽萍于2010年萌生了Sogurt的创业想法。当时她22岁，是洛杉矶的一名学生，每天都要吃两次冻酸奶。受此启发，她为大学创业项目制定了商业计划，最终在武吉知马的一间店屋里开设了新加坡第一家全自助式冻酸奶店。该店在六个月内实现收支平衡，并在鼎盛时期在全岛拥有12家分店。

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回顾过去，李在社交媒体上告诉粉丝，公司倒闭的原因是“我认为我们扩张得太快了”。除了运营成本之外，“人们开始转向其他项目，而当你经营着12家门店时，你不可能轻易转型。”

此后，Sogurt进行了全面的品牌重塑，并重新调整了配方。

这是艺术家绘制的位于荷兰村的Sogurt门店效果图。（图片：Sogurt）

在其位于荷兰村的新旗舰店中，设有 102 个座位，提供公共座位和俯瞰宠物公园的露天平台，顾客可以期待一系列冷冻酸奶，其中包括桃芒挞、原味青苹果挞、草莓挞和原味巧克力等回归的热门口味，以及抹茶和黑芝麻等新口味，还有粉红番石榴冰糕和巴西莓等纯素食选择。

这里有一面摆满冻酸奶和软冰淇淋的墙，任何时候都会轮换供应多达 10 种口味。

配料包括百香果和葡萄爆珠、焦糖饼干碎、咸焦糖椒盐脆饼、软糯迷你麻糬、香脆开心果库纳法、新鲜水果和跳跳糖。

您可以根据自己的喜好混合搭配，制作属于您自己的杯子，还可以淋上咸焦糖或热巧克力。

Sogurt 表示，其配方采用真正的希腊酸奶和真正的水果泥、瑞士巧克力和布朗特开心果等原料制成。

他们计划推出季节限定口味、限量版配料，并与本土品牌、厨师、烘焙师和创作者合作。

在店内，顾客还可以购买外带冷冻酸奶以及包饰和手提袋等周边商品。

Sogurt 将于 12 月在荷兰村路 7 号开业，地址为 One Holland Village 02-23/24。

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