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He’s fighting food insecurity. His approach? Inspired by Amazon

Since 2020, CNN Hero Dion Dawson has been building a better way of providing food to people in need. Now, his nonprofit, Dion’s Chicago Dream, employs dozens of community members who deliver more than 80,000 pounds of free, fresh produce to thousands of households every week – helping recipients live healthier, less stressful lives.

CNNKathleen Toner查看原文 ↗
他正在与粮食安全问题作斗争。他的方法?灵感来自亚马逊

For many people, the idea of being food insecure is abstract. But Dion Dawson has lived it.

Growing up in Englewood, on Chicago’s South Side, his family was often homeless – and many times, he didn’t know where his next meal was coming from.

“There were times we went hungry. There were times we only ate, you know, once that day, “ Dawson said.

Food pantries were a lifeline, but he dreaded visiting them with his mother.

“We’re in line hours before it even opens,” he said. “It was a lot of canned goods, ramen and ultra processed foods. … I didn’t have a favorite fruit growing up.”

He remembers waiting in line outside in the rain and snow. For him, the experience was humiliating, no matter the weather.

“You’re not treated as if you’re a person. You’re kind of a number,” he said.

Since 2020, Dawson has been building a better way of providing food to those in need. Today, his nonprofit, Dion’s Chicago Dream , employs dozens of community members who deliver more than 80,000 pounds of free, fresh produce to more than 5,400 households every week. The result is a dependable source of fresh food that helps recipients live healthier, less stressful lives.

Dawson’s approach turns the food pantry model on its head. He describes it as a blend of HelloFresh and Amazon.

Instead of relying on donated, shelf stable food, like most pantries, his nonprofit buys produce from local vendors and farmers, as well as a regional supplier. This allows them to control their supply chain and ensure top quality for their recipients.

“What they’re receiving here, for free, is fresher than what they would get at the store that they would pay for,” he said.

The produce ranges from pomegranates to pineapples, spinach to Swiss chard.

“It’s bright, it’s beautiful. And all of that is intentional,” Dawson said. “We want you to feel compelled to use it and to eat it.”

The logistics are complicated. Six days a week, produce arrives at the nonprofit’s headquarters and is assembled into colorful boxes. At 4 a.m. the next morning, those boxes are loaded into vans and delivered across the city – either to a recipient’s doorstep or one of several Dream Vaults – Amazon-inspired lockers at local stores where residents can access them at their convenience. Every step is tracked via the group’s own tech platform, Cosmic Crate, and recipients receive text alerts about their delivery’s status.

It’s all designed to be efficient, effective, and treat residents with dignity. For Dawson, that’s the point.

“Dion’s Chicago Dream is about meeting people where they are,” he said.

Unlike other nonprofits, the group never uses volunteers. Instead, members of his “Dream Team” – currently 56 people – come from local areas and are paid a minimum of $20 an hour. Dawson says this creates a more reliable workforce and brings living-wage jobs to communities where they’re needed.

“You want to not only put food into the neighborhood, you want to put money back into the neighborhood,” he said. “It’s about giving your community the best possible chance to succeed.”

Dawson believes this work is his calling, but finding it wasn’t easy. After his unstable childhood, he joined the Navy, serving six years as a mass communications specialist. But when he returned home in 2015, the transition to civilian life was difficult. Suffering from PTSD, he lived out of his car for a time. While visiting a food pantry at the local V.A. hospital, he had a realization.

“In 30 years, nothing had changed,” he said. “We hadn’t found a better way to feed people.”

The observation stayed with him. Then, in the summer of 2020, Dawson was working nights for Amazon, a co-worker asked him what he was doing to celebrate Juneteenth.

“On a whim I said, ‘We’re going to feed 100 families,’ Dawson said. “I had no idea how I was going to do it.”

He started a GoFundMe and ended up giving away more than 800 pounds of food to 96 households. For Dawson, it was life changing.

“It was the probably the greatest day of my life, ” he said. “I literally decided that I would just chase that feeling again.”

Weeks later, he filed the paperwork for Dion’s Chicago Dream and soon launched Project Dream Fridge – a community refrigerator in Englewood that he stocked every morning with free fruits, vegetables and water. In early 2021, the group began its signature program, Dream Deliveries, bringing produce to homes on three blocks in Englewood. Since then, his work has evolved on a grand scale.

Now, 12 colorful vans deliver thousands of 10-pound boxes of produce to more than 180 zip codes across the Chicago metro area every week.

Dawson doesn’t just measure success by how much produce has been delivered; he wants to know if the recipients are satisfied. So every two weeks, his team’s community health workers reach out to every household, collecting scores about the delivery, quality of produce, and even stress levels. Participants report being extremely happy with the service and say their stress about food has declined by more than 80%.

The group is also part of the national Food is Medicine movement – an approach where doctors prescribe healthy food to low-income patients. The team now works with healthcare systems to deliver medically-tailored boxes to people suffering from conditions like heart disease and diabetes. These patients have shown documented benefits, including nearly 40% remission in diabetes and 36% normalized cholesterol.

“We’ve seen lower glucose levels, we’ve seen weight loss,” Dawson said. “We’ve seen change in lives.”

Michelle Watson, a resident of a senior home, looks forward to the deliveries each week.

“The cost of food today is ridiculous, so this helps me a lot,” she said. “I eat a lot of fruit now – and vegetables.”

Retiree Sheila Cooper appreciates having the produce delivered since it can be difficult for her to get to a store. Her favorite? Beets.

“I have high blood pressure, and when I make me some beet juice – mmmm. Off the chain.”

Dawson’s team currently works in a 900-square-foot space in a former YMCA. But this December, the organization will enter a new era with the opening of its new headquarters, Dreamville. This 20,000-square-foot campus in Englewood, housed in a former mattress factory, will have much more space for food packing and cold storage. It will enable the group to expand its work – and hire more people – and the facility will also have amenities for the neighborhood, including a co-working hub and a community gathering space. Eventually Dawson hopes to replicate this model in other cities.

And the need is increasing. Costs of food are rising, while cuts to SNAP have ended federal benefits to nearly 200,000 Chicago residents. Last month, the Greater Chicago Food Depository released its 2026 Hunger in Chicago report, which found that 36% of the city’s households are food insecure, as well as nearly one in two families with children and more than 60% of Black residents.

More than 4,300 people are now on Dion’s Chicago Dream waitlist – a fact that motivates Dawson every day.

“People need to eat, and they need to eat quality food to live longer,” he said. “The heart of our work is about the people.“

Want to get involved? Check out the Dion’s Chicago Dream website and see how to help.

To donate to Dion’s Chicago Dream via Pledge, click here

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