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Why are lightweight puffers becoming South Korea’s latest fashion must-have?

Lightweight puffers are gaining traction in South Korea, with sculptural silhouettes, versatile colours and celebrity endorsements driving demand ahead of winter.

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为什么轻薄羽绒服正成为韩国最新的时尚必备单品?

In South Korea, lightweight puffers are moving beyond functional outerwear to become everyday fashion statements. Photo: The North Face

Lightweight puffers, a must-have for the first chill of the cooler seasons, are back on the racks.

This year, however, they are embracing sculptural silhouettes with defined waists and roomier shoulders.

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