AIA Life Korea hosts K-pop concert for customers, employees

AIA Life Korea held a K-pop concert at KINTEX in Goyang, Gyeonggi Province, Saturday, bringing together customers, employees, families and business partners from four countries. Around 7,000 people attended performances by Korean singers including Jinusean, ITZY, J.Y. Park, Chung Ha and PSY. The event combined cultural activities with charitable support for local communities and children with cancer.

The concert also featured actor Park Jae-min and singer Tiffany Young as emcees.

Nearly 1,000 invited guests included children with cancer and their families.

AIA Life Korea donated more than 260 million won, including the value of invitation tickets; about 160 million won supported community programs and 100 million won went to children with leukemia and other cancers.

The company partnered with the Kythe Foundation in the Philippines and Singapore’s Better Lives Fund for overseas charitable activities.

The event was part of AIA Wellness & Entertainment, while AIA Group’s AIA One Billion campaign aims to improve the physical health and mental well-being of 1 billion people across Asia-Pacific by 2030.

Published Oct 25, 2026 4:15 pm KST

Participants enjoy the "K-Pop Together, Give Together" concert hosted by AIA Life Korea in KINTEX, Goyang, Gyeonggi Province, Saturday. Courtesy of AIA Life Korea

AIA Life Korea held a K-pop concert for customers, employees, their families and business partners from Korea, Malaysia, the Philippines and Singapore, combining Korean cultural performances with charitable giving, the insurer said Sunday.

The "K-Pop Together, Give Together" concert was held at KINTEX in Goyang, Gyeonggi Province, Saturday, drawing around 7,000 people.

The lineup featured Korean singers Jinusean, ITZY, J.Y. Park, Chung Ha and PSY, with actor Park Jae-min and singer Tiffany Young serving as emcees.

Participants included members of AIA Life Korea and AIA Premier Partners, as well as AIA members from Malaysia, the Philippines and Singapore. The event offered an opportunity for attendees from across the region to connect through Korean culture.

International guests experienced Korean food and culture through catering and dedicated K-culture and K-beauty zones in the VIP lounge.

Participants said they valued the opportunity to experience Korean culture beyond K-pop performances and enjoyed connecting with AIA members from other countries, according to the company.

The concert also supported local communities. AIA Life Korea invited nearly 1,000 guests, including children with cancer and their their families.

The company donated more than 260 million won ($196,000), including the value of invitation tickets, with about 160 million won going toward community support and 100 million won supporting children with leukemia and other cancers.

The firm also extended its charitable activities overseas through partnerships with the Kythe Foundation in the Philippines and Singapore's Better Lives Fund.

"We are truly honored and proud to welcome so many colleagues and AIA family members from across Asia to Korea for this special AIA WE experience," said Hwang Ji-ye, chief marketing officer of AIA Life Korea.

"Drawing on the strength of AIA as a leading global life insurance group, we were able to bring together our customers, distribution partners and employees to celebrate achievements, strengthen connections and create a truly memorable wellness and entertainment experience," Hwang added.

The event was part of AIA Wellness & Entertainment initiative, which combines entertainment and wellness activities. AIA Group is also pursuing its AIA One Billion campaign, which aims to improve the physical health and mental well-being of 1 billion people across the Asia-Pacific region by 2030.

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周六，AIA人寿韩国公司在京畿道高阳市KINTEX举办了一场K-pop演唱会，来自四个国家的客户、员工、家属和商业伙伴齐聚一堂。约7000人观看了包括Jinusean、ITZY、朴振英、请夏和PSY在内的韩国歌手的精彩演出。此次活动将文化活动与对当地社区和癌症儿童的慈善捐助相结合。

演唱会还邀请了演员朴宰民和歌手Tiffany Young担任主持人。

近1000名受邀嘉宾中包括患癌儿童及其家人。

AIA Life Korea捐赠了超过2.6亿韩元，其中包括邀请函的价值；其中约1.6亿韩元用于支持社区项目，1亿韩元用于帮助患有白血病和其他癌症的儿童。

该公司与菲律宾的 Kythe 基金会和新加坡的 Better Lives Fund 合作开展海外慈善活动。

该活动是友邦健康与娱乐活动的一部分，而友邦保险集团的“友邦十亿”计划旨在到 2030 年改善亚太地区 10 亿人的身体健康和心理健康。

发布于2026年10月25日下午4:15（韩国标准时间）

周六，在京畿道高阳市KINTEX展览中心，参与者们欣赏了由AIA Life Korea主办的“K-Pop Together, Give Together”演唱会。图片由AIA Life Korea提供。

友邦人寿韩国公司周日表示，该公司为来自韩国、马来西亚、菲律宾和新加坡的客户、员工、他们的家人和商业伙伴举办了一场 K-pop 演唱会，将韩国文化表演与慈善捐赠相结合。

“K-Pop Together, Give Together”演唱会于周六在京畿道高阳市KINTEX举行，吸引了约7000人参加。

演出阵容包括韩国歌手 Jinusean、ITZY、JY Park、Chung Ha 和 PSY，演员朴宰民和歌手 Tiffany Young 担任主持人。

参与者包括友邦人寿韩国公司和友邦卓越合作伙伴公司的成员，以及来自马来西亚、菲律宾和新加坡的友邦保险会员。此次活动为来自该地区的与会者提供了一个通过韩国文化进行交流的机会。

国际宾客通过贵宾休息室内的餐饮服务以及专门的韩国文化和韩国美容区，体验了韩国美食和文化。

据该公司称，参与者表示他们很珍惜这次体验韩国文化（除 K-pop 表演外）的机会，并且很享受与来自其他国家的 AIA 会员交流。

这场音乐会也为当地社区做出了贡献。AIA Life Korea邀请了近1000名嘉宾，其中包括癌症患儿及其家人。

该公司捐赠了超过 2.6 亿韩元（19.6 万美元），其中包括邀请函门票的价值，其中约 1.6 亿韩元用于社区支持，1 亿韩元用于支持患有白血病和其他癌症的儿童。

该公司还通过与菲律宾的 Kythe 基金会和新加坡的 Better Lives Fund 合作，将其慈善活动扩展到海外。

“我们非常荣幸和自豪地欢迎来自亚洲各地的众多同事和友邦保险大家庭成员来到韩国，参加这次特别的友邦WE体验活动，”友邦人寿韩国首席营销官黄智艺表示。

黄补充道：“凭借友邦保险作为全球领先的人寿保险集团的实力，我们得以将客户、分销合作伙伴和员工聚集在一起，共同庆祝成就，加强联系，并创造真正令人难忘的健康和娱乐体验。”

此次活动是友邦保险“健康与娱乐”计划的一部分，该计划将娱乐与健康活动相结合。友邦保险集团同时也在推进“友邦十亿人”计划，旨在到2030年改善亚太地区10亿人的身心健康。

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