US adtech giant The Trade Desk lays off 15% of global workforce; Singapore team affected美国广告技术巨头The Trade Desk裁员15%，新加坡团队受到影响。
US adtech firm The Trade Desk lays off 15% of global staff, including Singapore employees, following disappointing financial guidance and plans to streamline operations. Read more at straitstimes.com.
Affected employees left the firm on Sept 4.
PHOTO: THE TRADE DESK/FACEBOOK
Published Sep 07, 2026, 12:53 PM
Updated Sep 07, 2026, 02:22 PM
The Trade Desk has cut 15% of its global workforce, including employees in Singapore, as part of a restructuring exercise.
The company has over 3,500 employees worldwide before the job cuts, with more than 140 in Singapore.
CEO Jeff Green highlighted the company’s strong cash position of about US$1.5 billion and plans to reorganise teams into smaller, more focused groups to adapt to market complexities.
SINGAPORE – US advertising technology giant The Trade Desk (TTD) has retrenched 15 per cent of its workforce globally, including some employees in Singapore.
Its founder and chief executive Jeff Green announced the layoffs in an e-mail to his staff on Sept 3. The e-mail was also published on TTD-owned ad tech news platform The Current.
“This was a difficult decision that we have not taken lightly,” he said in the e-mail.
While retrenchment is “a common practice in big tech, this has not been a common practice at TTD”, he added. “We don’t expect it to become one.”
TTD is headquartered in Ventura, California, and has offices around the world, including in Singapore, Tokyo, Seoul, Jakarta, Seoul, Shenzhen and Taipei.
The company operates a self-service platform that allows firms to buy and place targeted digital ads automatically across the internet, so they do not have to contact individual websites directly.
It had over 3,500 employees worldwide before the latest job cuts.
Jobs platform LinkedIn suggests that TTD has over 140 employees in Singapore. As at Sept 7, the platform shows a Singapore-based job opening for a senior director of business development for Asia-Pacific.
On Sept 4 and 5, LinkedIn users who identified themselves as TTD employees in Singapore spoke about the layoff in public posts.
“Today I say goodbye to six years of adventure and growth at The Trade Desk,” said one user, who identified herself as an employee in creative strategy and operations.
Another user who identified herself as an employee in client services said she was made redundant on Sept 4. “I guess there’s a first time for everything.”
The layoff came after TTD’s disappointing financial guidance, which put pressure on its stock price.
During the recent earnings call, Green said: “Our revenue growth is below our expectations and below the standard we hold ourselves to.”
But he stressed that the company has approximately US$1.5 billion (S$1.9 billion) in cash, cash equivalents and short-term investments, and no debt on its balance sheet. This allows the company to invest in strategic areas such as artificial intelligence and media measurement tools.
He also said the company will focus on streamlining its operations. “We want our teams to be organised into smaller pods and smaller scrums, but with greater focus,” he added.
The Straits Times has contacted TTD for the number of employees affected in Singapore.
Sharon Salim is a business correspondent at The Straits Times, with a focus on jobs, workplace culture and trends.
Advertising and marketing
受影响的员工于9月4日离开了公司。
图片来源：交易台/脸书
发布于 2026 年 9 月 7 日下午 12:53
更新于2026年9月7日下午2:22
作为重组计划的一部分，The Trade Desk 已裁减了其全球 15% 的员工，其中包括新加坡的员工。
裁员前，该公司在全球拥有超过 3500 名员工，其中新加坡有 140 多名员工。
首席执行官杰夫·格林强调，公司拥有约 15 亿美元的强劲现金储备，并计划将团队重组为规模更小、目标更明确的小组，以适应市场的复杂性。
新加坡——美国广告技术巨头The Trade Desk（TTD）在全球范围内裁员15%，其中包括新加坡的一些员工。
其创始人兼首席执行官杰夫·格林于 9 月 3 日在一封发给员工的电子邮件中宣布了裁员消息。该电子邮件也发布在 TTD 旗下的广告技术新闻平台 The Current 上。
他在电子邮件中说：“这是一个艰难的决定，我们经过慎重考虑才做出的。”
他补充说，虽然裁员在大科技公司很常见，“但在TTD却并非如此”。“我们预计这种情况以后也不会改变。”
TTD总部位于加利福尼亚州文图拉，并在世界各地设有办事处，包括新加坡、东京、首尔、雅加达、深圳和台北。
该公司运营一个自助服务平台，允许企业在互联网上自动购买和投放定向数字广告，这样他们就不必直接联系各个网站。
在最近一次裁员之前，该公司在全球拥有超过 3500 名员工。
领英（LinkedIn）求职平台显示，TTD在新加坡拥有超过140名员工。截至9月7日，该平台显示TTD在新加坡招聘亚太区业务拓展高级总监。
9 月 4 日和 5 日，一些自称是新加坡 TTD 员工的 LinkedIn 用户在公开帖子中谈到了裁员事件。
“今天，我要告别在 The Trade Desk 度过的六年冒险和成长时光，”一位自称是创意策略和运营部门员工的用户说道。
另一位自称是客户服务部员工的用户表示，她于9月4日被裁员。“看来凡事都有第一次。”
此次裁员发生在 TTD 令人失望的财务预期之后，这给其股价带来了压力。
在最近的财报电话会议上，格林表示：“我们的收入增长低于预期，也低于我们自己设定的标准。”
但他强调，公司拥有约15亿美元（19亿新元）的现金、现金等价物和短期投资，资产负债表上没有任何债务。这使得公司能够投资于人工智能和媒体测量工具等战略领域。
他还表示，公司将专注于精简运营流程。“我们希望将团队组织成更小的团队和更小的协作小组，但要更加专注，”他补充道。
《海峡时报》已联系TTD公司，询问新加坡受影响的员工人数。
Sharon Salim 是《海峡时报》的商业记者，主要关注就业、职场文化和趋势。
广告与营销