HYBE expands global operations with new label services chief

HYBE appointed Juan Arenas president of Global Label Services on Tuesday, expanding the operation into a centralized support organization for labels across its global entities. The division will coordinate distribution, supply chains, regional platform relationships, and locally tailored marketing and promotion. The restructuring supports Chairman Bang Si-hyuk’s “multi-home, multi-genre” strategy and includes new global distribution and artist-services appointments. HYBE also established an Artist Success Unit to coordinate artist-specific projects and international support.

HYBE launched its Label Services operation in the United States in 2024 as part of its HYBE 2.0 growth strategy, then extended the model to Korea and other markets.

Nicole Csabai was appointed senior vice president of global distribution after serving as senior vice president of revenue at Interscope Records.

Melissa Victor-Burkhardt became executive vice president of global artist services after overseeing publicity and brand strategy at Epic Records.

Johanna Fuentes will oversee artist public relations alongside Arenas, drawing on a career that includes work at CBS and Warner Bros. Entertainment.

HYBE appointed Jenni Pfaff to lead global talent and organizational initiatives after creating the chief people and transformation officer role.

Published Oct 27, 2026 10:38 am KST

Updated Oct 27, 2026 11:16 am KST

Juan Arenas, newly appointed president of HYBE’s Global Label Services / Courtesy of HYBE

K-pop powerhouse HYBE is sharpening its international operations, appointing industry veteran Juan Arenas to steer a newly streamlined global division aimed at uniting distribution, marketing and artist promotion across its worldwide label network.

The company said Tuesday that Arenas, chief intellectual property officer at HYBE America, would serve as president of the label's Global Label Services, expanding an existing operation into a centralized support organization for labels across all of its global entities.

The division will coordinate global distribution strategies, manage supply chains and oversee relationships with regional distributors and online and offline platforms, while tailoring marketing and promotional campaigns to local markets.

HYBE launched its Label Services operation in the United States in 2024 as part of its HYBE 2.0 growth strategy, subsequently extending the model to Korea and other markets.

The latest restructuring reflects HYBE Chairman Bang Si-hyuk’s “multi-home, multi-genre” strategy, which seeks to strengthen infrastructure across major music markets and improve collaboration among regional operations.

HYBE also appointed Nicole Csabai as senior vice president of global distribution, drawing on her experience as senior vice president of revenue at Interscope Records, and Melissa Victor-Burkhardt as executive vice president of global artist services, following her tenure overseeing publicity and brand strategy at Epic Records.

The company has established an Artist Success Unit to coordinate artist-specific projects and connect labels with services supporting international activities.

Johanna Fuentes, whose entertainment public relations career includes work at CBS and Warner Bros. Entertainment, will oversee artist public relations alongside Arenas.

HYBE recently created the chief people and transformation officer role and appointed Jenni Pfaff to lead global talent and organizational initiatives across markets including Korea, Japan, the United States, Latin America, China and India.

"In a rapidly changing global music industry, building the foundation for artists to maintain their unique competitiveness and receive long-lasting love across more regions is the essential duty of a music enterprise, as well as the core capability HYBE has cultivated over the past 20 years," said HYBE CEO Lee Jae-sang.

"This reorganization of our global label service organization is part of establishing a 'global infrastructure' that strengthens the music distribution, marketing, promotion and public relations capabilities of HYBE artists active on the world stage — spanning hubs in Korea, Japan, the United States, Latin America and India — and marks the starting point for our strategy to expand and refine our business infrastructure," Lee added.

This article was published with the assistance of generative AI and edited by The Korea Times.

HYBE周二任命Juan Arenas为全球唱片服务总裁，将业务拓展为旗下全球各大唱片公司的集中支持机构。该部门将负责协调发行、供应链、区域平台关系以及本地化的市场营销和推广。此次重组旨在支持董事长方时赫的“多平台、多类型”战略，并包括新的全球发行和艺人服务任命。HYBE还成立了艺人发展部，负责协调艺人专属项目和国际支持。

HYBE 于 2024 年在美国推出了标签服务业务，作为其 HYBE 2.0 增长战略的一部分，然后将该模式扩展到韩国和其他市场。

妮可·卡萨拜 (Nicole Csabai) 在担任 Interscope Records 的收入高级副总裁之后，被任命为全球发行高级副总裁。

梅丽莎·维克多-伯克哈特 (Melissa Victor-Burkhardt) 在担任 Epic Records 的宣传和品牌战略主管后，升任全球艺人服务执行副总裁。

Johanna Fuentes 将与 Arenas 一起负责艺人公关事务，她曾在 CBS 和华纳兄弟娱乐公司工作过。

HYBE 设立了首席人才和转型官一职，并任命 Jenni Pfaff 领导全球人才和组织发展计划。

发布于2026年10月27日上午10:38（韩国标准时间）

更新于2026年10月27日上午11:16（韩国标准时间）

胡安·阿雷纳斯，HYBE全球标签服务公司新任总裁 / 图片由HYBE提供

K-pop 巨头 HYBE 正在加强其国际业务，任命业内资深人士 Juan Arenas 领导新成立的精简版全球部门，旨在统一其全球唱片网络中的发行、营销和艺人推广。

该公司周二表示，HYBE America 的首席知识产权官 Arenas 将担任该品牌全球标签服务总裁，将现有业务扩展为一个集中支持其所有全球实体标签的组织。

该部门将协调全球分销策略，管理供应链，并监督与区域分销商以及线上线下平台的关系，同时根据当地市场调整营销和促销活动。

HYBE 于 2024 年在美国推出了标签服务业务，作为其 HYBE 2.0 增长战略的一部分，随后将该模式扩展到韩国和其他市场。

最新的重组体现了HYBE董事长方时赫的“多总部、多流派”战略，该战略旨在加强主要音乐市场的基础设施建设，并改善区域运营之间的合作。

HYBE 还任命 Nicole Csabai 为全球发行高级副总裁，她曾担任 Interscope Records 的收入高级副总裁；并任命 Melissa Victor-Burkhardt 为全球艺人服务执行副总裁，她曾在 Epic Records 负责宣传和品牌战略。

该公司成立了艺人发展部，负责协调艺人专属项目，并将唱片公司与支持国际活动的各项服务联系起来。

Johanna Fuentes 曾在 CBS 和华纳兄弟娱乐公司从事娱乐公关工作，她将与 Arenas 一起负责艺人公关事务。

HYBE 最近设立了首席人才和转型官一职，并任命 Jenni Pfaff 领导包括韩国、日本、美国、拉丁美洲、中国和印度在内的全球市场的人才和组织发展计划。

“在全球音乐产业快速变化的今天，为艺人打造保持独特竞争力、在更多地区获得持久喜爱的基础，是音乐企业的根本职责，也是HYBE在过去20年中培养的核心能力，”HYBE首席执行官李在相表示。

李补充道：“此次对我们全球唱片公司服务机构的重组，是建立‘全球基础设施’的一部分，旨在加强活跃于世界舞台的HYBE艺人的音乐发行、营销、推广和公共关系能力——涵盖韩国、日本、美国、拉丁美洲和印度等中心——并标志着我们扩展和完善业务基础设施战略的起点。”

本文由生成式人工智能协助发布，并由《韩国时报》编辑。