10 car brands in S’pore register fewer than 1 car a month; 4 dominate Jan-Sept sales

KGM from Korea registered just three cars in the first nine months of 2026.

ST PHOTO: CHONG JUN LIANG

Published Oct 27, 2026, 08:42 PM

Updated Oct 27, 2026, 08:42 PM

BYD, Toyota, Tesla and Mercedes-Benz led Singapore’s Jan-Sept 2026 car sales, making up 52.8% of 40,986 new registrations, LTA data showed.

Ten of 57 brands averaged fewer than one car a month. Some were niche luxury brands, but Peugeot, Ford, KGM and Skyworth were also weak sellers.

New brands keep entering as high COE prices lift car costs. Dealers rely on aftersales work and wider business interests to stay viable.

SINGAPORE – In an increasingly crowded car market, 10 of Singapore’s 57 car brands registered fewer than one car a month on average in the first nine months of 2026 . At the other end of the spectrum, just four brands accounted for more than half of all new cars on the road.

Based on car registration data from the Land Transport Authority (LTA) on Oct 26, BYD, Toyota, Tesla and Mercedes-Benz were the strongest performers between January and September. The four brands accounted for 52.8%, or 21,643, out of the 40,986 new car registrations.

The remaining 47.2% is split among 53 other brands with official agents in Singapore.

While the bottom 10 brands include ultra-luxury and niche sports cars, such as Aston Martin and Lamborghini that are not expected to sell in large numbers , four are mass-market brands.

These are French brand Peugeot, American carmaker Ford and Korean brand KGM – which each registered three cars over the first nine months of 2026 – and Chinese electric car brand Skyworth that registered six units.

Some brands recorded no new car registrations in recent years. Renault and Mitsubishi did not register any new cars in 2024, 2025 or 2026. Chinese brand Seres, which entered Singapore in 2024, registered eight cars in 2025 but none so far in 2026.

This comes amid the influx of new car brands, many of them by Chinese carmakers. In 2024, there were 49 car brands with official representation that registered cars. This rose to 57 brands in 2025.

For the whole of 2025, 10 car brands registered fewer than 12 cars, five of which are mass-market brands. This was an improvement from 2024, when seven brands posted fewer than 12 registrations, of which three were mass-market brands.

A spokesperson for Wearnes Automotive, which represents Renault, said that the company is waiting for the carmaker to provide models for the Singapore market. For now, the multi-franchise dealership is selling Renault’s commercial vehicles, while continuing to support Renault car owners in repair and maintenance.

Industry watchers noted that the brands with low sales volumes are represented by larger companies with diverse interests or multi-franchise dealerships.

Seres, for example, is distributed by Hong Seh Group, an 80-year-old local business active in the commercial vehicle sector. It represents brands like Riddara and Farizon – both sibling brands under Chinese automotive group Geely – and DFSK, another Chinese commercial vehicle brand.

KGM, previously known as Ssangyong, is distributed by Motorway Group that has businesses spanning vehicle distribution, financing, retail and leasing. One of its subsidiaries, Motor-East, is an authorised dealer of BYD. It also owns Lion City Rental, a large car rental and private-hire vehicle leasing company.

Skyworth is distributed by Think One Group, an automotive group known for its commercial vehicle business, including the distribution of Yutong buses.

As for Peugeot, its distribution was taken over by multi-franchise motor dealer Cycle & Carriage in 2025, bringing it into the same showroom as Citroen from France and Leapmotor from China.

All three brands are from the Stellantis automotive group. Peugeot’s range of electric vans is among the stronger performers in the commercial vehicle segment.

Having other business interests help dealers spread the cost s of representing brands with low sales volumes, said automotive consultant Say Kwee Neng, who headed various car distributorships in Singapore and Taiwan before setting up his own consultancy here.

He said that for most brand dealerships, a healthy aftersales operation – including vehicle servicing, repair and parts – can generate enough revenue to make a dealership’s business viable. Established brands have an edge, he added, because there is a larger pool of their cars on the road, translating into business for the aftersales business.

LTA’s records show that brands like Renault and Peugeot each had over 3,000 cars on Singapore’s road s at the end of 2025, while Mitsubishi had more than 16,000 cars.

Despite the low registration numbers of some existing brands, as many as six new ones are expected to enter Singapore in the coming months, industry sources said. This comes as car prices are elevated on the back of high certificate of entitlement (COE) premiums.

During the most recent tender on Oct 21, Category A COE, which is needed to register smaller and less powerful cars and electric vehicles, was priced at $132,004.

A mass-market car like the Toyota Corolla Altis costs $230,000 with COE before applicable discounts, higher than the $193,888 in October 2025.

Lee Nian Tjoe is senior transport correspondent at The Straits Times, where he also oversees the Motoring section.

Electric and hybrid vehicles

韩国KGM公司在2026年前九个月仅注册了三辆汽车。

《海峡时报》照片：梁崇俊

发布于 2026 年 10 月 27 日晚上 8:42

更新于2026年10月27日晚上8:42

陆路交通管理局数据显示，比亚迪、丰田、特斯拉和梅赛德斯-奔驰领衔新加坡2026年1月至9月的汽车销量，占40986辆新注册车辆的52.8%。

57个品牌中有10个品牌的月均销量不足一辆。其中一些是小众豪华品牌，但标致、福特、KGM和创维的销量也很差。

随着拥车证价格高企推高汽车成本，新品牌不断涌入市场。经销商依靠售后服务和更广泛的业务来维持生存。

新加坡——在竞争日益激烈的汽车市场中，新加坡57个汽车品牌中有10个在2026年前九个月的平均月销量不足一辆。另一方面，仅有四个品牌就占据了道路上所有新车的一半以上。

根据陆路交通管理局（LTA）10月26日公布的车辆登记数据显示，比亚迪、丰田、特斯拉和梅赛德斯-奔驰是1月至9月期间表现最强劲的品牌。这四个品牌的新车登记量占总数的52.8%，即21,643辆，而新车登记总量为40,986辆。

剩余的 47.2% 由在新加坡设有官方代理商的其他 53 个品牌瓜分。

排名垫底的 10 个品牌中，包括阿斯顿·马丁和兰博基尼等超豪华和利基跑车，预计销量不会很大，但其中有 4 个是大众市场品牌。

这些品牌包括法国标致、美国福特和韩国KGM（它们在2026年前九个月分别注册了三辆汽车），以及注册了六辆汽车的中国电动汽车品牌创维。

近年来，一些品牌的新车注册量为零。雷诺和三菱在2024年、2025年和2026年均未注册任何新车。中国品牌赛瑞斯于2024年进入新加坡市场，2025年注册了8辆汽车，但2026年至今尚未注册任何新车。

与此同时，大量新车品牌涌入市场，其中许多来自中国汽车制造商。2024年，共有49个拥有官方认证并注册车辆的汽车品牌。到2025年，这一数字上升至57个。

2025年全年，共有10个汽车品牌注册量不足12辆，其中5个是大众市场品牌。这比2024年有所改善，当时有7个品牌注册量不足12辆，其中3个是大众市场品牌。

雷诺汽车代理商Wearnes Automotive的一位发言人表示，该公司正在等待雷诺提供适用于新加坡市场的车型。目前，这家拥有多家汽车经销权的经销商主要销售雷诺商用车，同时继续为雷诺车主提供维修保养服务。

业内人士指出，销量低的品牌通常由业务多元化的大公司或拥有多个特许经营权的经销商代理。

例如，Seres的经销商是鸿世集团，这是一家拥有80年历史的本地企业，活跃于商用车领域。该公司代理的品牌包括Riddara和Farizon（均为吉利汽车集团旗下的姊妹品牌）以及DFSK（另一个中国商用车品牌）。

KGM（前身为双龙汽车）由Motorway集团经销，该集团业务涵盖汽车经销、金融、零售和租赁。其子公司Motor-East是比亚迪的授权经销商。Motorway集团还拥有大型汽车租赁和私家车租赁公司Lion City Rental。

创维汽车由 Think One Group 经销，Think One Group 是一家以商用车业务而闻名的汽车集团，旗下还经销宇通客车。

至于标致汽车，其经销权于 2025 年被多品牌汽车经销商 Cycle & Carriage 接管，使其与来自法国的雪铁龙和来自中国的跃迁汽车进入同一展厅。

这三个品牌均隶属于Stellantis汽车集团。标致的电动货车系列在商用车领域表现优异。

汽车顾问 Say Kwee Neng 表示，拥有其他商业利益有助于经销商分摊代理销量低的品牌的成本。Say Kwee Neng 在新加坡和台湾经营多家汽车经销店，之后在这里创办了自己的咨询公司。

他表示，对于大多数品牌经销商而言，健全的售后服务体系——包括车辆保养、维修和配件——足以产生足够的收入，从而维持经销商的盈利。他还补充道，知名品牌更具优势，因为它们的车辆保有量更大，这能转化为更多的售后服务业务。

陆路交通管理局的记录显示，到 2025 年底，雷诺和标致等品牌在新加坡道路上的汽车数量均超过 3000 辆，而三菱汽车的数量则超过 16000 辆。

业内人士表示，尽管部分现有品牌的注册量较低，但预计未来几个月将有多达六个新品牌进入新加坡市场。这是因为高昂的拥车证（COE）溢价推高了汽车价格。

在 10 月 21 日的最新招标中，注册小型、低功率汽车和电动汽车所需的 A 类拥车证价格为 132,004 美元。

像丰田卡罗拉 Altis 这样的大众市场汽车，在享受适用折扣之前，含拥车证的价格为 230,000 美元，高于 2025 年 10 月的 193,888 美元。

李念祖是《海峡时报》的高级交通记者，同时负责汽车版块。

电动和混合动力汽车