Reddit search traffic slumps, will push visitor sign-ins to curb AI scrapingReddit搜索流量下滑，将推行访客登录以遏制人工智能抓取
Oct 29 (Reuters) - Reddit CEO Steve Huffman outlined a plan on Thursday to make signing-in mandatory for most content as the company grapples with data scraping and declining search referral traffic in recent months.
FILE PHOTO: A Reddit logo is seen in this picture illustration taken, August 16, 2026. REUTERS/Dado Ruvic/Illustration/File Photo
Oct 29 (Reuters) - Reddit CEO Steve Huffman outlined a plan on Thursday to make signing-in mandatory for most content as the company grapples with data scraping and declining search referral traffic in recent months.
Huffman warned that total daily active unique visitors (DAUq) could fall by a low double-digit percentage in the fourth quarter from about 130 million currently, if search referral traffic continues to decline further. Shares of the company fell more than 9% in extended trading.
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资料图片：这张摄于2026年8月16日的图片显示了Reddit的标志。路透社/Dado Ruvic/插图/资料图片
10 月 29 日（路透社）——Reddit 首席执行官史蒂夫·霍夫曼周四概述了一项计划，该计划将强制用户登录才能访问大多数内容，因为该公司近几个月来一直在努力应对数据抓取和搜索推荐流量下降的问题。
霍夫曼警告称，如果搜索引荐流量继续下滑，第四季度每日活跃独立访客总数（DAUq）可能会从目前的约1.3亿下降两位数百分比。该公司股价在盘后交易中下跌超过9%。
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