Japan's beleaguered shoppers are a worry for convenience stores and the economy

To attract customers back to its “conbinis”, 7-Eleven owner Seven & i is introducing a house-brand range priced around 20% below branded alternatives. - Photo: Reuters

TOKYO: (Reuters) Kana Sekiya, 43, used to shop near a train station in Tokyo on her way back home from work. Now she drives more than 30 minutes on weekends to a discount supermarket to buy groceries in bulk - one of a growing number of consumers shifting their shopping habits as prices rise.

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为了吸引顾客重返其便利店，7-Eleven 的母公司 Sev​​en & i 推出了一系列自有品牌商品，价格比同类品牌商品低约 20%。——图片：路透社

东京（路透社）——43岁的关谷佳奈过去常常在下班回家的路上顺道去东京火车站附近的超市购物。现在，她周末要开车半个多小时去一家折扣超市批量购买食品杂货——随着物价上涨，越来越多的消费者正在改变他们的购物习惯，她就是其中之一。

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