Hello Kitty maker Sanrio cuts ties with Japanese TV spy show 'Vivant' after China backlashHello Kitty 制造商三丽鸥在中国舆论反弹后，终止了与日本间谍剧《Vivant》的合作关系。
Hello Kitty maker Sanrio has cancelled a collaboration with a Japanese TV spy show after a backlash in China, the second incident in days to highlight the tightrope foreign firms and celebrities must walk in the lucrative market.
Photos: Hello Kitty/Instagram, Handout
Hello Kitty maker Sanrio has cancelled a collaboration with a Japanese TV spy show after a backlash in China, the second incident in days to highlight the tightrope foreign firms and celebrities must walk in the lucrative market.
The Wednesday announcement by Sanrio's Chinese subsidiary came just after French football star Kylian Mbappe apologised for remarks about late Chinese leader Mao Zedong that saw several Chinese sponsors cut ties with him.
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图片来源：Hello Kitty/Instagram，官方提供
Hello Kitty 的制造商三丽鸥在中国遭到强烈反对后，取消了与日本一档电视间谍节目的合作。这是几天内发生的第二起事件，凸显了外国公司和名人在这个利润丰厚的市场中必须小心翼翼地行事。
三丽鸥中国子公司周三发布的声明，恰好是在法国足球明星基利安·姆巴佩就其有关已故中国领导人毛泽东的言论道歉之后发布的，此前几家中国赞助商与他断绝了关系。
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