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Geneva Watch Days 2026 highlights the new frontier of luxury timepieces

Once a tightly guarded playground for elite collectors, the world of high-end Swiss watchmaking has thrown open its doors to the public.

The Star MalaysiaRINA AHMAD SAPIUDDIN查看原文 ↗
2026年日内瓦钟表日聚焦奢华腕表的新前沿

(From left) Kitsos, Babin and Bachmann at the press conference. — Photo: Magali Girardin/Geneva Watch Days

Once a tightly guarded playground for elite collectors, the world of high-end Swiss watchmaking has thrown open its doors to the public.

The Geneva Watch Days 2026 kicked off at the Palais Eynard in Geneva, Switzerland, with a record-breaking turnout.

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