How South Korean perfumers are turning cultural heritage into modern fragrances韩国调香师如何将文化遗产转化为现代香水
South Korean fragrance brands are drawing on cultural heritage, traditional craftsmanship and familiar scents to create distinctive perfumes that capture the country's identity.
A Seoul perfume store blends old and new South Korean aesthetics through 150 hand-stitched hanbok pieces, antique furnishings, traditional artefacts and contemporary art. Photo: Born To Stand Out
Many travellers enjoy buying perfumes on their travels for the associated memories, to gift as souvenirs, or to own unique scents linked to the region they visit.
In Seoul, homegrown perfume brands such as Nonfiction, Tamburins and Granhand have attracted international customers with fragrances that reflect the city's modern side.
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首尔一家香水店巧妙融合了韩国传统与现代美学，店内陈列着150件手工缝制的韩服、古董家具、传统工艺品和当代艺术品。图片：Born To Stand Out
许多旅行者喜欢在旅行中购买香水，以留作纪念、作为纪念品赠送，或者拥有与他们到访地区相关的独特香味。
在首尔，像 Nonfiction、Tamburins 和 Granhand 这样的本土香水品牌凭借反映这座城市现代气息的香水吸引了国际顾客。
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