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Singapore Customs director-general goes viral with Tamil movie-style entrance

A Singapore Customs video has been making its rounds online, after the agency's chief recreated an iconic Tamil film-style entrance with dramatic angles and plenty of "aura". The viral clip features the director-general of Singapore Customs walking out to "Hukum Reloaded", the theme song from popular Tamil move franchise, Jailer. The reel recreates one of the franchise's most recognisable scenes,...

AsiaOne Singapore2026-11-04 07:00查看原文 ↗

A Singapore Customs video has been making its rounds online, after the agency's chief recreated an iconic Tamil film-style entrance with dramatic angles and plenty of "aura".

The viral clip features the director-general of Singapore Customs walking out to "Hukum Reloaded", the theme song from popular Tamil move franchise, Jailer.

The reel recreates one of the franchise's most recognisable scenes, with the customs chief paying homage to the film's protagonist, "Tiger" Muthuvel Pandian IPS, a charismatic police warden played by Kollywood superstar Rajinikanth.

Flanked by officers on either side, the director-general strides forward before the reel ends with the caption: "The entrance is reel, Customs work is real."

As of Tuesday evening (Nov 3), the video had amassed nearly 1 million views.

[embed]https://www.instagram.com/reel/De1SiyyJHtP/?utm_source=ig_web_copy_link&xtok=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA==[/embed]

The reel rides on the renewed popularity of the Jailer franchise, following the Oct 15 release of Jailer 2.

Followers and viewers appeared to enjoy Singapore Customs' take on the famous entry scene, with the reel even earning a shout-out from local rapper Yung Raja.

Other agencies trend-jacking with Kollywood BGMs

Singapore Customs isn't the first agency to pick-up on the trend.

Last year, the Singapore Police Force (SPF) posted a reel featuring the different officers on duty during the National Day Parade.

The reel featured uniformed officers walking out with their backs to the camera, in their various elements, to another trending Tamil theme song from hit Kollywood film, Coolie.

In a similar vein, SPF released another reel during Deepavali last year, in collaboration with their colleagues from the Singapore Civil Defence Force (SCDF), Immigration and Checkpoints Authority (ICA), Singapore Prison Service (SPS) and the Central Narcotics Bureau (CNB).

The video featured officers from each agency making star-worthy entrances before culminating in an appearance by Minister for Home Affairs K Shanmugam.

That reel featured another recognisable Thalapathy theme song, typically used in entrances by former Tamil-movie actor, C Joseph Vijay.

[embed]https://www.instagram.com/reel/DP_JgPzkeBS/?utm_source=ig_web_copy_link&obrf=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA==[/embed]

Both videos received high praise from viewers, including many unfamiliar with the tradition of using Tamil film theme songs for dramatic entrances.

Whether it's Singapore Customs, SPF or other uniformed agencies, one thing is clear: Social media users are more likely to engage when public agencies show a lighter side of themselves.

And if recent reactions are anything to go by, a well-timed Tamil movie soundtrack, a hero-style entrance and some "aura-maxxing" may be all it takes to get netizens talking.

swetha.sundararajan@asiaone.com

新加坡海关的一段视频在网上疯传，视频中该机构负责人重现了泰米尔电影中标志性的出场方式，运用了戏剧性的角度，营造出十足的“氛围”。

这段疯传的视频中，新加坡海关总监伴着热门泰米尔语电影系列《狱卒》的主题曲“Hukum Reloaded”走出了大门。

该短片重现了该系列电影中最具标志性的场景之一，海关负责人向电影主角“老虎”穆图维尔·潘迪安 IPS 致敬，这位魅力四射的警官由泰米尔语电影巨星拉吉尼坎特饰演。

在两侧官员的簇拥下，局长大步向前走去，影片最后配上字幕：“入口是假的，海关工作是真的。”

截至周二晚间（11月3日），该视频的观看次数已接近100万。

[embed]https://www.instagram.com/reel/De1SiyyJHtP/?utm_source=ig_web_copy_link&xtok=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA==[/embed]

随着《狱卒2》于10月15日上映，《狱卒》系列电影再次走红，这部电影也因此受益匪浅。

粉丝和观众似乎都很喜欢新加坡海关对著名入境场景的演绎，这段视频甚至还得到了当地说唱歌手 Yung Raja 的赞扬。

其他机构蹭宝莱坞背景音乐的热度

新加坡海关并非第一个注意到这一趋势的机构。

去年，新加坡警察部队发布了一段视频，展示了国庆庆典期间执勤的各级警员。