US lawmakers, in letter, question McDonald’s CEO about algorithmic pricing practices美国议员在一封信中质询麦当劳首席执行官有关算法定价的做法。
Nov 3 - US Senator Elizabeth Warren and four other lawmakers questioned McDonald's use of algorithmic pricing tools in a letter to CEO Chris Kempczinski, which the lawmakers shared with Reuters.
FILE PHOTO: The logo of a McDonald's Corp restaurant is seen in Los Angeles, California, U.S. October 24, 2017. REUTERS/Lucy Nicholson/File Photo
Nov 3 - US Senator Elizabeth Warren and four other lawmakers questioned McDonald's use of algorithmic pricing tools in a letter to CEO ChrisKempczinski, which the lawmakers shared with Reuters.
The letter, dated November 2, cites aReuters story from September 29 that found McDonald’s uses machine learning algorithms to generate what the company calls the “optimal price” recommendations for each menu item at each restaurant, based in part on an estimate of how much each store’s typical patrons are willing to pay.
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资料照片：2017年10月24日，美国加利福尼亚州洛杉矶，一家麦当劳餐厅的标志。路透社/露西·尼科尔森/资料照片
11 月 3 日——美国参议员伊丽莎白·沃伦和其他四位议员在一封致麦当劳首席执行官克里斯·肯普钦斯基的信中质疑麦当劳使用算法定价工具的做法，议员们将这封信分享给了路透社。
这封日期为 11 月 2 日的信中引用了路透社 9 月 29 日的一篇报道，该报道发现麦当劳使用机器学习算法，根据对每家门店典型顾客愿意支付的价格的估计，为每家餐厅的每道菜品生成该公司所谓的“最优价格”建议。
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