Inside Spotify House Seoul — 3 floors built around the listener

Spotify House Seoul opens Thursday in Seongsu-dong in Seongdong District as a three-story event space built around the listener. The venue at Anderson C has six themed zones, a separate stage visible from each floor, and live performances for the first three nights. Spotify says the edition is framed around being the best place to be a fan, with rooms based on artist proximity, personalized listening and global fandom culture. Daytime access is open to visitors, while evening performances require advance registration.

Spotify House Seoul is the streaming platform’s largest Seoul edition to date and runs through Sunday at Anderson C.

The space has six themed zones spread across three floors and a separate stage visible from each floor.

The opening-night lineup on Thursday includes Diplo, RIIZE, RESCENE and Yves for electronic and K-pop.

Friday features indie rock acts including Jannabi, Hyukoh, Silica Gel, KARDI and can’t be blue, while Saturday is set for hip-hop acts including Dynamic Duo, The Quiett, HAON, NOWIMYOUNG, Raf Sandou, Kid Milli, OKASHII and CAMO.

The venue’s first floor includes the Spotify World Music Cafe, which organizes playlists by country and region and offers both a Social Listening Zone and headphone listening.

Published Sep 10, 2026 7:00 am KST

Streaming platform's largest Seoul location opens Thursday with 6 themed zones, 3 nights of live music

Spotify House Seoul occupies all three floors of Anderson C in Seongsu-dong, Seongdong District, Seoul, Wednesday. The event opens Thursday and runs through Sunday. Courtesy of Spotify

A vending machine is stocked with snacks the performers picked themselves. A telephone receiver that plays back a message recorded by whichever artist's number you dial. A Jenga set that assembles a playlist as it comes apart.

Spotify has crammed all of this into a three-story building in Seongsu-dong in Seongdong District, one of Seoul's most bustling, trendiest neighborhoods.

Spotify House Seoul, the streaming platform's largest Seoul edition to date, opens Thursday at Anderson C and runs through Sunday, with six themed zones spread across the three floors and a separate stage visible from each.

Reporters were walked through the finished space Wednesday, the day before the doors were set to open. Live performances fill the first three nights, divided by genre; the closing day drops the concerts and keeps the rooms open.

A daylist slot machine sits at the Play Lounge at Spotify House Seoul in Seongsu-dong, Seoul, Wednesday. Courtesy of Spotify

The building is basically a walk-in version of the app. The functions listeners tap through on their phones — Mixes, Blend, Jam, daylist — have been rebuilt as rooms to stand in, with the Spotify Code, the platform's scannable barcode, linking nearly every stop back to the catalog.

Spotify has framed this year's edition around a single idea, the "best place to be a fan," and organized the space along three lines: proximity to artists, personalized listening and the global fandom culture.

The route begins on the second floor at the Welcome Zone, where visitors pick up a floor guide before heading up.

The Artist Room at Spotify House Seoul in Seongsu-dong, Seoul, Wednesday. Its walls are lined with album artwork and covers from "This Is," Spotify's flagship artist playlist series. Courtesy of Spotify

The Artist Room is lined with album artwork and covers from "This Is," Spotify's flagship artist playlist series. At the Artist Phone Booth, visitors lift a receiver and dial a number assigned to a performing artist to hear a message that artist recorded for the event. Beside it sits a postcard station and mailbox — notes written to an artist are delivered after the House closes.

Another feature is Artists' Pick, a vending machine stocked with snacks the performers chose themselves. A Spotify Code is attached to each slot, and scanning it pulls up that artist's music, whether a single track, an album, a playlist or their profile. Picking a snack becomes a way of picking what to listen to next.

The Mix Room at Spotify House Seoul in Seongsu-dong, Seoul, Wednesday. Scanning codes attached to objects around the room generates a personalized Mix, and visitors leave a favorite track on the Memo Wall. Courtesy of Spotify

Next door, the Mix Room is built around Mixes, the playlists Spotify generates around an artist, genre, era or mood. Tens of thousands of combinations exist, and the same mix draws different songs depending on the listener's history.

Here, codes are attached to ordinary objects around the room, and scanning one produces a personal mix. Visitors write a track they liked on the Memo Wall, compare it against what others pulled, and collect a sticker.

The Play Lounge is the floor's social space. Jam, Spotify's group listening function, appears here as "Jam'ga," a Jenga-style game in which players draw a block, read the question printed on it and answer with a song, gradually assembling one shared playlist.

Blend, which merges the tastes of up to 10 people and scores how closely they match, is set up as a head-to-head test with results posted to a wall ranking.

The third station belongs to daylist, which refreshes several times a day according to time, day of the week and mood. A slot machine lever generates one of its characteristically odd titles, and the room's lighting shifts through the moods of a single day.

The Play Lounge at Spotify House Seoul in Seongsu-dong, Seoul, Wednesday. Jam'ga, a Jenga set that doubles as a playlist builder, sits alongside the Blend taste-matching section. Courtesy of Spotify

Merch, world music downstairs

Back on the second floor, the Merch Shop gathers limited collaboration items alongside House goods. Stamps collected across the experience zones can be exchanged — three earns an item — and every visitor receives a House tote bag. A live silkscreen station and a photo booth round out the room.

The last stop, on the ground floor, is the Spotify World Music Cafe. It presents playlists organized by country and region, tracing how Korean music moves outward and how sounds from elsewhere arrive here. Visitors scan a code for whichever region appeals, then either sit in the Social Listening Zone and listen alongside strangers or put on headphones and keep it to themselves.

Thursday belongs to electronic and K-pop, with Diplo, RIIZE, RESCENE and Yves; Friday to indie rock, with Jannabi, Hyukoh, Silica Gel, KARDI and can't be blue; Saturday to hip-hop, with Dynamic Duo, The Quiett, HAON, NOWIMYOUNG, Raf Sandou, Kid Milli and OKASHII, and CAMO.

Daytime access is open to visitors. Evening performances require advance registration.

The Spotify World Music Cafe at Spotify House Seoul in Seongsu-dong, Seoul, Wednesday. The ground-floor cafe pairs playlists organized by country and region with drinks and snacks drawn from each. Courtesy of Spotify

Spotify House Seoul 将于周四在首尔城东区圣水洞盛大开幕，这是一个以听众为中心的三层活动空间。位于 Anderson C 的场地设有六个主题区域，每层楼都配备独立的舞台，前三晚将有现场演出。Spotify 表示，此次活动旨在打造最佳粉丝体验，房间布局根据艺人距离、个性化聆听体验和全球粉丝文化而定。白天区域对公众开放，而晚间演出则需提前注册。

Spotify House Seoul 是该流媒体平台迄今为止在首尔举办的最大规模的活动，将在 Anderson C 举办至周日。

该空间设有六个主题区域，分布在三层楼，每层楼都可以看到一个独立的舞台。

周四开幕之夜的演出阵容包括 Diplo、RIIZE、RESCENE 和 Yves，他们将带来电子音乐和 K-pop 表演。

周五的演出阵容包括 Jannabi、Hyukoh、Silica Gel、KARDI 和 can't be blue 等独立摇滚乐队，而周六的演出阵容则包括 Dynamic Duo、The Quiett、HAON、NOWIMYOUNG、Raf Sandou、Kid Milli、OKASHII 和 CAMO 等嘻哈乐队。

该场馆的一楼设有 Spotify 世界音乐咖啡馆，按国家和地区整理播放列表，并提供社交聆听区和耳机聆听区。

发布于2026年9月10日 上午7:00（韩国标准时间）

该流媒体平台在首尔最大的门店将于周四开业，设有6个主题区域，并举办3晚现场音乐表演。

Spotify House Seoul 于周三在首尔城东区圣水洞的 Anderson C 大楼三层举行。活动从周四开始，一直持续到周日。图片由 Spotify 提供。

自动售货机里摆满了表演者们亲自挑选的零食。电话听筒会播放你拨打的任何一位艺术家的电话号码所录制的留言。一套叠叠乐游戏，在拆解的过程中会拼出一个播放列表。

Spotify 将所有这些设施都塞进了首尔城东区圣水洞的一栋三层楼房里，圣水洞是首尔最繁华、最时尚的街区之一。

Spotify House Seoul 是该流媒体平台迄今为止在首尔举办的最大规模的活动，将于周四在 Anderson C 开幕，一直持续到周日。活动设有六个主题区域，分布在三层楼，每个区域都设有一个独立的舞台。

周三，也就是正式开业的前一天，记者们参观了完工后的场地。开业前三晚将按音乐类型安排现场演出；闭幕当天将取消演出，但所有场地都将开放。

周三，在首尔圣水洞 Spotify House Seoul 的 Play Lounge 里，一台每日歌单老虎机摆放在一起。图片由 Spotify 提供。

这座建筑基本上就是Spotify应用程序的实体版。用户在手机上点击使用的功能——例如“混音”、“混合”、“即兴演奏”和“每日歌单”——都被重建为可供体验的房间，而Spotify Code（该平台的条形码）几乎可以将每个房间链接到其音乐库。

Spotify 今年的主题是“成为粉丝的最佳场所”，并围绕三个方面组织了整个空间：靠近艺术家、个性化收听和全球粉丝文化。

参观路线从二楼的迎宾区开始，游客可以在那里领取楼层指南，然后再上去。

周三，位于首尔圣水洞的Spotify House Seoul的艺术家房间内，墙上挂满了Spotify旗舰艺术家歌单系列“This Is”的专辑封面和专辑封面。图片由Spotify提供。

艺术家展厅内陈列着Spotify旗舰艺术家歌单系列“This Is”的专辑封面和内页。在艺术家电话亭，参观者拿起听筒，拨打分配给表演艺术家的号码，即可收听艺术家为本次活动录制的留言。电话亭旁边设有明信片寄送站和邮箱——寄给艺术家的留言将在活动结束后送达。

另一项特色是“艺术家精选”，这是一台自动售货机，里面摆满了表演者亲自挑选的零食。每个零食槽都附有一个Spotify代码，扫描代码即可收听该艺术家的音乐，包括单曲、专辑、歌单或个人主页。挑选零食也成了选择接下来要听什么音乐的一种方式。

周三，位于首尔圣水洞的Spotify House Seoul的Mix Room开放。扫描房间内物品上的二维码即可生成个性化歌单，访客还可以在留言墙上留下自己喜欢的歌曲。图片由Spotify提供。

隔壁的“混音室”以“混音”为核心，这些混音是Spotify根据艺术家、流派、年代或心情生成的歌单。它们可以组合出成千上万种不同的风格，而且同一个混音会根据听众的收听历史挑选出不同的歌曲。

在这里，房间各处的普通物品上都贴有代码，扫描其中一个就能生成一份专属歌单。参观者可以在留言墙上写下自己喜欢的曲目，与其他人的歌单进行比较，并收集一张贴纸。

Play Lounge 是这一层的社交空间。Spotify 的群组收听功能 Jam 在这里以“Jam'ga”的形式出现，这是一款类似叠叠乐的游戏，玩家抽取一块积木，阅读上面印的问题，并用一首歌来回答，逐步构建一个共享的播放列表。

Blend 融合了最多 10 个人的口味，并根据口味的匹配程度进行评分，它采用一对一测试的方式，并将结果发布到墙上进行排名。

第三个工作站属于每日列表，它会根据时间、星期几和心情每天刷新数次。一个老虎机拉杆会随机生成一个它标志性的古怪标题，房间的灯光也会随着一天中的不同心情而变化。

周三，位于首尔圣水洞的 Spotify House Seoul 的 Play Lounge 亮相。Jam'ga 是一款集叠叠乐和歌单创建功能于一体的积木游戏，它与 Blend 口味匹配区并排摆放。图片由 Spotify 提供。

楼下是周边商品和世界音乐。

回到二楼，周边商店汇集了限量联名款和House品牌商品。在体验区收集的印章可以兑换一件商品——集齐三个印章即可兑换一件商品——每位访客还能获赠一个House品牌手提袋。此外，这里还设有现场丝网印刷台和拍照亭。

最后一站位于一楼，是Spotify世界音乐咖啡馆。这里按国家和地区分类播放列表，展现了韩国音乐走向世界的历程，以及其他地方的音乐如何传入韩国。参观者可以扫描自己感兴趣的地区的二维码，然后选择坐在社交聆听区与陌生人一起聆听，或者戴上耳机独自享受音乐。

周四是电子音乐和 K-pop 之夜，Diplo、RIIZE、RESCENE 和 Yves 将带来精彩演出；周五是独立摇滚之夜，Jannabi、Hyukoh、Silica Gel、KARDI 和 can't be blue 将倾情献唱；周六是嘻哈之夜，Dynamic Duo、The Quiett、HAON、NOWIMYOUNG、Raf Sandou、Kid Milli、OKASHII 和 CAMO 将带来精彩表演。

日间游客可自由参观。晚间演出需提前注册。

周三，位于首尔圣水洞Spotify House Seoul的Spotify世界音乐咖啡厅正式开业。这家位于一楼的咖啡厅将按国家和地区分类的歌单与相应的饮品和小吃相结合。图片由Spotify提供。