2AM opens first Malaysian store, eyes Japan as it bets on 3D-printed shoes over fashion labels

Tech-fashion footwear brand 2AM has launched its first standalone store in Malaysia at IOI City Mall, highlighting its innovative use of 3D-printing technology in footwear design and production.

The brand aims to redefine the footwear industry by focusing on technology-driven design, eco-friendly practices, and unique consumer experiences.

With plans to expand further in Malaysia and eventually Japan, 2AM seeks to establish itself as a leader in the 3D-printed footwear market.

Led by key executives, the brand also aims to engage with local communities and creative sectors through collaborations and events.

KUALA LUMPUR, Sept 3 — Tech-fashion footwear brand 2AM has opened its first standalone store in Malaysia at IOI City Mall, marking its retail debut in the country with an eye on eventually expanding into Japan.

Built around 3D-printing technology, 2AM positions itself less as a conventional footwear label and more as a technology company that happens to be strong in fashion — one aiming to rethink not just how shoes look, but how they are designed, produced and experienced.

”Consumers today are increasingly interested not only in how a product looks, but also in how it is made, what technology sits behind it, and what possibilities that technology can create,” said the Malaysian team.

A different kind of shoe store

The brand’s use of 3D printing gives it greater freedom to experiment with form, structure and functionality, while also enabling the use of recyclable materials and reducing material waste compared with traditional footwear production.

Designed for consumers broadly aged between 22 and 55, 2AM’s current audience leans towards male consumers and those with higher disposable income who are willing to invest in products offering a genuinely different experience.

The choice of IOI City Mall for the brand’s first Malaysian standalone store was deliberate, with the mall offering strong footfall and a consumer base aligned with 2AM’s positioning as one of Malaysia’s largest premium shopping destinations.

Rather than resemble a conventional footwear retailer filled with racks and hundreds of products, the store takes a curated approach, with a limited selection presented almost like objects in an art gallery — designed to make discovering the footwear as important as the transaction itself.

The official opening on Aug 28 brought together celebrities including actor Azrel Ismail, along with KOLs and media, for a preview of 2AM’s technology, products and brand experience.

Expansion into Japan and beyond

2AM’s Malaysian expansion will continue with its second store at Sunway Pyramid, scheduled to open on Sept 15.

Beyond that, the brand is looking towards major shopping destinations including Pavilion Kuala Lumpur, The Exchange TRX, Mid Valley, 1 Utama and KLCC, though it said its approach to new locations would remain selective, with each store expected to contribute to its identity and connection with consumers.

The brand also plans to build a community around 2AM through collaborations with local brands and creatives, participation in local events, and deeper engagement with Malaysia’s fashion, art and creative sectors.

Longer term, it sees potential for further applications of its 3D-printing technology, including personalised sizing, arch support and exterior design preferences, though on-demand and personalised footwear are not currently offered.

Over the next three to five years, 2AM aims to become a leading name in 3D-printed footwear and fashion, while helping establish 3D-printed footwear as a category consumers actively consider when shopping for their next pair of shoes.

Beyond Malaysia, its five-year vision includes expansion into Southeast Asia and eventually Japan, with the brand ultimately wanting to be recognised as a technology and footwear brand that happens to be strong in fashion.

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科技时尚鞋履品牌 2AM 在马来西亚 IOI City Mall 开设了其首家独立门店，重点展示了其在鞋履设计和生产中创新性地运用 3D 打印技术。

该品牌旨在通过专注于技术驱动的设计、环保实践和独特的消费者体验，重新定义鞋类行业。

2AM计划进一步拓展马来西亚市场，并最终进军日本市场，力求成为3D打印鞋类市场的领导者。

在主要高管的带领下，该品牌还致力于通过合作和活动与当地社区和创意产业建立联系。

吉隆坡，9 月 3 日讯——科技时尚鞋履品牌 2AM 在马来西亚 IOI City Mall 开设了其在马来西亚的第一家独立门店，标志着该品牌首次进军马来西亚零售业，并计划最终拓展至日本市场。

2AM 以 3D 打印技术为核心，与其说是一个传统的鞋类品牌，不如说是一家在时尚领域实力雄厚的科技公司——其目标不仅是重新思考鞋子的外观，还要重新思考鞋子的设计、生产和穿着体验。

马来西亚团队表示：“如今的消费者不仅越来越关注产品的外观，也越来越关注产品的制造方式、背后的技术以及这项技术能够创造的可能性。”

一家与众不同的鞋店

该品牌采用 3D 打印技术，使其在造型、结构和功能方面拥有更大的自由度，同时与传统鞋类生产相比，还能使用可回收材料并减少材料浪费。

2AM 的目标客户群体大致在 22 岁至 55 岁之间，目前以男性消费者和可支配收入较高、愿意投资于能提供真正不同体验的产品的消费者为主。

选择 IOI City Mall 作为该品牌在马来西亚的第一家独立门店是经过深思熟虑的，因为该购物中心人流量大，其消费群体与 2AM 作为马来西亚最大的高端购物目的地之一的定位相符。

这家商店不像传统的鞋类零售店那样摆满货架和数百种商品，而是采取了精心策划的方式，有限的商品选择几乎像艺术画廊里的展品一样陈列——旨在让发现鞋子的过程与交易本身一样重要。

8 月 28 日的正式开幕式上，演员 Azrel Ismail 等名人以及 KOL 和媒体齐聚一堂，共同预览了 2AM 的技术、产品和品牌体验。

拓展至日本及其他地区

2AM 在马来西亚的扩张计划将继续推进，其位于双威金字塔购物中心的第二家门店计划于 9 月 15 日开业。

除此之外，该品牌还着眼于吉隆坡柏威年广场、TRX交易所、谷中城、万达广场和吉隆坡城中城等主要购物目的地，不过该品牌表示，其对新店选址的态度仍将保持谨慎，每家门店都应有助于其品牌形象的塑造以及与消费者的联系。

该品牌还计划通过与当地品牌和创意人士合作、参与当地活动以及更深入地参与马来西亚的时尚、艺术和创意产业，围绕 2AM 建立一个社区。

从长远来看，该公司认为其 3D 打印技术具有进一步应用的潜力，包括个性化尺寸、足弓支撑和外观设计偏好，尽管目前尚未提供按需定制和个性化鞋类。

在接下来的三到五年里，2AM 的目标是成为 3D 打印鞋类和时尚领域的领先品牌，同时帮助 3D 打印鞋类成为消费者在购买下一双鞋时积极考虑的类别。

除了马来西亚，其五年愿景还包括拓展东南亚市场，最终进军日本市场。该品牌最终希望成为一个兼具科技和鞋类优势，同时在时尚领域也颇具实力的品牌。

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