Shin Ramyun brings Korean spice to Toronto film festival

Nongshim is bringing Shin Ramyun to the Toronto International Film Festival in downtown Toronto through Monday. The company is running a Shin Ramyun Bunsik booth at TIFF Festival Street near King and John streets, where visitors can sample products and make their own cups. Proceeds from the cup-making program will go to a local Toronto food bank. Nongshim said it is using cultural collaborations to position Shin Ramyun as a lifestyle brand linked to film and games.

The booth is located at TIFF Festival Street around King and John streets in downtown Toronto and will run through Monday.

Visitors can sample Shin Ramyun Toomba and Shin Ramyun Kimchi Stir-Fry at the booth.

The cup-making program lets visitors choose noodles, soup bases and toppings, then decorate the cups with pens and stickers.

All proceeds from the cup-making program will be donated to a local Toronto food bank.

TIFF was founded in 1976 and runs from Sept. 10 through Sept. 20 this year, drawing more than 400,000 film fans each year, according to Nongshim.

Published Sep 11, 2026 1:55 pm KST

Visitors line up for bowls of Shin Ramyun at Nongshim’s brand experience during the Toronto International Film Festival in Toronto. Courtesy of Nongshim

Nongshim is bringing Shin Ramyun’s fiery flavor to the Toronto International Film Festival (TIFF), turning one of Korea’s best-known instant noodles into a taste of Korean culture during one of North America’s biggest film events.

Nongshim is operating a “Shin Ramyun Bunsik” booth through Monday at TIFF Festival Street around King and John streets in downtown Toronto, where visitors can sample products including Shin Ramyun Toomba and Shin Ramyun Kimchi Stir-Fry.

Visitors can also build their own Shin Ramyun cups by choosing noodles, soup bases and toppings, then decorating their cups with pens and stickers.

Proceeds from the cup-making program will be donated in full to a local Toronto food bank, giving the promotion a community component alongside its effort to introduce Shin Ramyun to international audiences.

The festival appearance follows Nongshim’s participation in Korea’s Jeonju International Film Festival and reflects the company’s effort to position Shin Ramyun beyond instant noodles as a lifestyle brand linked to film, games and other cultural experiences.

A Nongshim representative said the company was leveraging collaborations across cultural content to connect Shin Ramyun with consumers around the world and would continue expanding opportunities for global customers to experience the brand.

Toronto International Film Festival, founded in 1976, is held each September in Toronto and runs this year from Sept. 10 through Sept. 20.

The festival is considered one of the world’s major film events alongside festivals in Berlin, Cannes and Venice, and draws more than 400,000 film fans each year, according to Nongshim.

This article was published with the assistance of generative AI and edited by The Korea Times.

农心食品将携辛拉面亮相多伦多国际电影节，活动将持续至周一。该公司在位于国王街和约翰街附近的TIFF电影节街设立了辛拉面体验摊位，参观者可以品尝产品并亲手制作自己的拉面杯。拉面杯制作活动的收益将捐赠给多伦多当地的食物银行。农心表示，他们正通过文化合作，将辛拉面打造成为与电影和游戏相关的时尚生活品牌。

展位位于多伦多市中心国王街和约翰街附近的TIFF电影节街，将持续开放至周一。

游客可以在展位上品尝辛拉面汤巴和辛拉面泡菜炒菜。

杯子制作项目允许游客选择面条、汤底和配料，然后用笔和贴纸装饰杯子。

杯子制作项目的所有收益将捐赠给多伦多当地的一家食品银行。

据农心公司称，多伦多国际电影节（TIFF）创立于 1976 年，今年的举办时间为 9 月 10 日至 9 月 20 日，每年吸引超过 40 万名影迷。

发布于2026年9月11日下午1:55（韩国标准时间）

在多伦多国际电影节期间，游客们在农心品牌体验区排队领取辛拉面。图片由农心提供。

农心将辛拉面的火辣口味带到了多伦多国际电影节（TIFF），在北美最大的电影盛会之一上，将韩国最知名的方便面之一变成了韩国文化的代表。

农心食品公司在多伦多市中心国王街和约翰街附近的TIFF电影节街上设立了“辛拉面分食”摊位，一直营业到周一，游客可以在那里品尝包括辛拉面汤包和辛拉面泡菜炒菜在内的产品。

游客还可以选择面条、汤底和配料，制作自己的辛拉面杯，然后用笔和贴纸装饰杯子。

制作杯子活动的收益将全部捐赠给多伦多当地的食品银行，使该推广活动在向国际观众介绍辛拉面的同时，也具有了社区意义。

此次电影节亮相是农心公司参加韩国全州国际电影节之后的又一举措，也体现了该公司努力将辛拉面从方便面品牌定位为与电影、游戏和其他文化体验相关的生活方式品牌。

农心公司的一位代表表示，公司正在利用跨文化内容的合作，将辛拉面与世界各地的消费者联系起来，并将继续扩大全球客户体验该品牌的机会。

多伦多国际电影节创立于 1976 年，每年九月在多伦多举行，今年的举办时间为 9 月 10 日至 9 月 20 日。

据农心称，该电影节与柏林、戛纳和威尼斯电影节并列为世界主要电影盛事之一，每年吸引超过 40 万名影迷。

本文由生成式人工智能协助发布，并由《韩国时报》编辑。