Seoul to host K-pop, gaming tech festival at Dongdaemun Design Plaza

Seoul will hold the four-day Entertech, Seoul 2026 festival from Thursday to Sunday at the Dongdaemun Design Plaza, the Ihyeon Water Gate exhibition hall and the JW Marriott Dongdaemun hotel. The event will feature virtual reality K-pop performances, AI-generated music composition and a mock debut process for creating idol characters. Fifty Fifty will serve as ambassador, and the festival will include a K-pop showcase, gaming and esports events, and the SPP International Content Market.

Fifty Fifty will be the festival’s ambassador and will appear in a location-based virtual reality content experience built around the group.

The K-pop showcase on Saturday will feature eight rising acts from smaller Seoul-based entertainment agencies.

The SPP International Content Market will bring together 874 companies from 30 countries, including 372 international buyers, for two days of one-on-one business meetings on Thursday and Friday.

The gaming and esports lineup includes demonstrations from Blizzard Entertainment, an anniversary event for Com2uS’ Summoners War, the domestic debut of Sega’s Crazy Taxi and a Hyundai Motor sim-racing final using Gran Turismo 7.

Outdoor programs at DDP will include taekwondo performances, busking, a Maker Faire Seoul with 100 booths in fields such as AI and robotics, and freestyle K-pop dance sessions open without registration.

Published Sep 14, 2026 2:26 pm KST

Exhibition booths during the Entertech, Seoul 2025 event / Courtesy of Seoul Metropolitan Government

Seoul will hold the four-day Entertech, Seoul 2026 festival combining K-pop, gaming and immersive technology, from Thursday to Sunday at the Dongdaemun Design Plaza (DDP), the Ihyeon Water Gate exhibition hall and the JW Marriott Dongdaemun hotel, the city government said Monday.

The event will let visitors experience virtual reality K-pop performances, design their own idol characters through a mock "debut" process and try artificial intelligence (AI)-generated music composition. K-pop group Fifty Fifty, known for its 2023 hit "Cupid," which entered the Billboard Hot 100, will serve as the festival's ambassador and be featured in a location-based virtual reality (VR) content experience built around the group.

A K-pop showcase on Saturday will spotlight eight rising acts from smaller Seoul-based entertainment agencies, paired with business meetings between the agencies and overseas concert promoters aimed at helping the artists break into international markets.

The gaming and esports portion of the event includes hands-on demonstrations from Blizzard Entertainment, an anniversary event for Com2uS' Summoners War, the domestic debut of Sega's Crazy Taxi and a Hyundai Motor sim-racing final using Gran Turismo 7, alongside esports tournaments in titles such as League of Legends and PUBG.

Running alongside the festival, the SPP International Content Market will bring together 874 companies from 30 countries, including 372 international buyers, for two days of one-on-one business meetings on Thursday and Friday covering games, animation, webtoons and film.

Outdoor programs at DDP will include taekwondo performances, busking, a Maker Faire Seoul showcasing 100 booths in fields such as AI and robotics, and freestyle K-pop dance sessions open to the public without registration.

"We invite everyone to visit DDP this weekend to experience firsthand the intersection of technology and entertainment, from K-pop VR and AI-generated music to simulated racing," said Cho Hye-jung, director-general of the Seoul Metropolitan Government’s Creative Industry Planning Bureau. "We will continue building this into Seoul’s flagship content festival — one where everyday public enjoyment translates into new opportunities for artists and businesses alike."

The opening ceremony will be held Friday at 3 p.m. and is open to those who register in advance online.

This article was published with the assistance of generative AI and edited by The Korea Times .

首尔将于周四至周日举办为期四天的“Entertech, Seoul 2026”科技节，地点包括东大门设计广场、梨岘水门展览馆和东大门JW万豪酒店。本次活动将呈现虚拟现实K-pop表演、AI音乐创作以及偶像角色模拟出道流程。Fifty Fifty将担任本次活动的形象大使。此外，科技节还将包括K-pop演出、游戏和电竞活动以及SPP国际内容市场。

Fifty Fifty 将担任该音乐节的形象大使，并将在以该乐队为主题打造的基于位置的虚拟现实内容体验中亮相。

周六举行的K-pop表演赛将有八组来自首尔小型娱乐公司的后起之秀亮相。

SPP国际内容市场将汇聚来自30个国家的874家公司，其中包括372名国际买家，于周四和周五进行为期两天的面对面商务洽谈。

游戏和电子竞技阵容包括暴雪娱乐的演示、Com2uS 的《召唤师战争》周年纪念活动、世嘉的《疯狂出租车》在国内的首次亮相，以及现代汽车使用《GT赛车7》进行的模拟赛车决赛。

DDP的户外活动包括跆拳道表演、街头表演、拥有100个展位的首尔创客博览会（涵盖人工智能和机器人等领域）以及无需注册的自由式K-pop舞蹈​​课程。

发布于2026年9月14日下午2:26（韩国标准时间）

2025年首尔国际电子技术展览会（Entertech Seoul 2025）期间的展位 / 图片由首尔市政府提供

首尔市政府周一表示，首尔将于周四至周日在东大门设计广场（DDP）、梨岘水门展览馆和东大门JW万豪酒店举办为期四天的Entertech, Seoul 2026节，该节日将融合K-pop、游戏和沉浸式技术。

本次活动将让参观者体验虚拟现实K-pop表演，通过模拟“出道”流程设计自己的偶像角色，并尝试人工智能（AI）生成的音乐创作。凭借2023年打入Billboard Hot 100榜单的热门歌曲《Cupid》而闻名的K-pop组合Fifty Fifty将担任本次音乐节的形象大使，并在以该组合为主题打造的基于位置的虚拟现实（VR）内容体验中亮相。

周六举行的 K-pop 表演赛将重点展示来自首尔小型娱乐公司的八位冉冉升起的新星，同时还将举行这些公司与海外演唱会主办方之间的商务会议，旨在帮助这些艺人打入国际市场。

本次活动的电竞和电子竞技部分包括暴雪娱乐的现场演示、Com2uS 的《召唤师战争》周年纪念活动、世嘉的《疯狂出租车》的国内首秀以及使用《GT赛车7》进行的现代汽车模拟赛车决赛，此外还有《英雄联盟》和《绝地求生》等游戏的电子竞技比赛。

与电影节同期举办的SPP国际内容市场将汇聚来自30个国家的874家公司，其中包括372名国际买家，于周四和周五进行为期两天的单向商务洽谈，内容涵盖游戏、动画、网络漫画和电影。

DDP的户外活动将包括跆拳道表演、街头表演、展示人工智能和机器人等领域100个展位的首尔创客博览会，以及无需注册即可向公众开放的自由式K-pop舞蹈​​课程。

“我们诚邀大家本周末莅临东大门设计园区（DDP），亲身体验科技与娱乐的交融，从K-pop VR、AI音乐到模拟赛车，精彩纷呈，”首尔市政府创意产业企划局局长赵慧贞表示，“我们将继续把东大门设计园区打造成为首尔的旗舰内容节——一个让公众的日常娱乐体验转化为艺术家和企业共同发展新机遇的平台。”

开幕式将于周五下午3点举行，提前在线注册者可参加。

本文由生成式人工智能协助发布，并由《韩国时报》编辑。