Dyson’s $699 toothbrush sees strong demand in Singapore, as users worldwide report device issues

The Dyson CameraJet was sold out or in limited stock across major retailers in Singapore since its launch on Sept 1.

Published Sep 17, 2026, 06:20 PM

Updated Sep 17, 2026, 06:20 PM

Dyson's $699 CameraJet toothbrush is in high demand in Singapore, with stocks sold out or limited across major retailers since its launch on Sept 1.

Users praise its innovative flossing and camera features, but many report issues like water leakage, camera condensation, and overheating.

Experts say strong brand reputation, health trends, and product scarcity drive demand, though initial stock might be limited; Dyson is working to resolve early batch faults and boost supply.

SINGAPORE – Despite being the costliest toothbrush on the market, Dyson’s high-tech $699 CameraJet toothbrush has sold out at several retailers in Singapore.

Checks by The Straits Times show that as of Sept 17 , the toothbrush is out of stock on the Dyson, Courts and Gain City websites.

It is available on Best Denki’ s website, but was out of stock when ST visited the electronics retailer’s Junction 8 outlet on Sept 16 . While the Harvey Norman website shows the toothbrush as out of stock for delivery, it has listed the product as “available” or “limited availability” at six of its 11 physical stores .

In response to a media query, a Dyson spokesperson said in a statement: “We have had a very positive reaction to the new Dyson CameraJet and are experiencing strong demand globally.”

The spokesperson added that Dyson is experiencing supply shortages as it is in the process of scaling up production.

When asked how many units of the product have been sold in Singapore so far, Dyson, Harvey Norman and Gain City said they were unable to share exact sales figures. ST has contacted Best Denki and Courts for more details.

The toothbrush, which comes in Ceramic Pink and Ceramic Ultra Blue , allows users to floss while they brush.

A jet at the base of the toothbrush’s bristles sprays water or mouth rinse into interdental gaps, which are tracked by a built-in 100,000-pixel (0.1 megapixel) macro lens camera. Users can watch the process as they brush via a live-viewing feature on the MyDyson smart app.

The toothbrush and its high price tag – about 10 times that of others already on the market – have caught the attention of users invested in their pearly whites and seeking a novel experience.

But since the product’s launch, buyers have also reported problems with the device.

On Reddit, buyers said water had leaked into their toothbrush’s battery compartment , causing the device to fail within seconds. Others noted that the camera lens was blocked by condensation building up inside the toothbrush, and that the jet was firing liquid inconsistently . Some complained that the device was overheating during charging.

Dyson’s spokesperson acknowledged the issues, saying that the company is aware that “a small number of early batches” of Dyson CameraJet products experienced a component issue.

“We are isolating those batches and are taking all the necessary steps to support our customers,” said the spokesperson.

High interest driven by brand reputation and novelty

Samer El Hajjar , senior lecturer of marketing at the National University of Singapore , said that despite its high price tag, the product is pulling interest as people are buying into the Dyson brand and its reputation for innovation and premium quality.

“That reputation gives consumers confidence to try a new product category, even when the price is substantially higher than alternatives,” he said.

He added that the hype around the toothbrush is part of a broader trend where consumers are increasingly willing to spend on products linked to health and wellbeing.

The toothbrush’s scarcity could also be creating its own momentum, he said.

“When people hear that a product is selling out or becoming difficult to find, it can trigger a stronger desire to own it. Nobody likes the feeling of missing out, especially when the product comes from a brand that already has a loyal following,” said El Hajjar.

Hannah Chang , associate professor of marketing at the Singapore Management University , noted that buyers are likely to be those who are already used to paying several hundred dollars for a Dyson product, which is considered a premium consumer technology.

“The Dyson brand and the perceived novelty of this product may be what makes the product desirable, while the desire for good dental health helps consumers justify the price tag,” she said.

El Hajjar and Chang noted, however, that a product selling out could merely be due to a relatively small initial stock.

“Companies often launch premium products with relatively cautious inventory levels because it’s difficult to predict demand for a completely new offering,” said El Hajjar.

“Without knowing the initial inventory and sales figures, it is difficult to pinpoint the reason (for example, whether it is due to a strong demand, limited supply allocation, or a combination of both) why the toothbrushes have sold out within three weeks,” said Chang.

The device has been available for purchase in Singapore since Sept 1, when it was unveiled in Paris, France, by James Dyson, founder and chief engineer of the British-founded, Singapore-headquartered engineering firm.

自9月1日上市以来，戴森CameraJet在新加坡各大零售商处均已售罄或库存有限。

发布于2026年9月17日下午6:20

更新于2026年9月17日下午6:20

戴森售价 699 美元的 CameraJet 电动牙刷在新加坡非常抢手，自 9 月 1 日上市以来，各大零售商的库存均已售罄或有限。

用户称赞其创新的牙线清洁和摄像头功能，但许多用户反映存在漏水、摄像头结露和过热等问题。

专家表示，强大的品牌声誉、健康趋势和产品稀缺性推动了需求，尽管初期库存可能有限；戴森正在努力解决早期批次的缺陷并提高供应量。

新加坡——尽管戴森售价 699 美元的高科技 CameraJet 电动牙刷是市场上最贵的牙刷，但它在新加坡的几家零售商处已经售罄。

《海峡时报》的调查显示，截至 9 月 17 日，戴森、Courts 和 Gain City 网站上的这款牙刷均已售罄。

这款牙刷在Best Denki的网站上有售，但ST记者9月16日到访这家电子产品零售商位于Junction 8的门店时发现缺货。虽然Harvey Norman的网站显示这款牙刷无法配送，但在其11家实体店中的6家却显示该产品“有货”或“供应有限”。

针对媒体的询问，戴森发言人在一份声明中表示：“新款戴森CameraJet相机获得了非常积极的市场反响，全球需求强劲。”

发言人补充说，由于戴森正在扩大生产规模，因此面临供应短缺的问题。

当被问及该产品在新加坡的销量时，戴森、Harvey Norman 和 Gain City 均表示无法提供确切的销售数据。《海峡时报》已联系 Best Denki 和 Courts 以获取更多详情。

这款牙刷有陶瓷粉色和陶瓷超蓝色两种颜色可选，可以让用户在刷牙的同时使用牙线。

牙刷刷毛底部的喷嘴会将水或漱口水喷入牙缝，内置的10万像素（0.1兆像素）微距镜头会追踪喷洒过程。用户可以通过MyDyson智能应用程序的实时查看功能，在刷牙的同时观看整个过程。

这款牙刷及其高昂的价格（大约是市面上其他牙刷的 10 倍）吸引了注重牙齿洁白并寻求新奇体验的用户的关注。

但自该产品上市以来，买家也反映该设备存在问题。

在Reddit上，一些买家反映，他们的电动牙刷电池仓进水，导致牙刷在几秒钟内就无法正常工作。另一些买家则指出，牙刷内部积聚的冷凝水堵塞了摄像头镜头，而且喷水功能也不稳定。还有一些买家抱怨说，牙刷在充电过程中会过热。

戴森发言人承认了这些问题，并表示该公司已经意识到“少量早期批次”的戴森CameraJet产品存在组件问题。

发言人表示：“我们正在隔离这些批次的产品，并采取一切必要措施来支持我们的客户。”

品牌声誉和新颖性驱动了人们的高度兴趣

新加坡国立大学市场营销高级讲师萨默·埃尔·哈贾尔表示，尽管这款产品价格昂贵，但人们仍然对其感兴趣，因为戴森品牌及其创新和优质品质的声誉值得信赖。

他说：“这种声誉让消费者有信心尝试新的产品类别，即使价格比同类产品高得多。”

他还补充说，这款牙刷引发的热潮是消费者越来越愿意在与健康和福祉相关的产品上花钱这一更广泛趋势的一部分。

他还表示，牙刷的稀缺性本身也可能正在形成一股推动力。

“当人们听说某种产品即将售罄或变得难以找到时，就会更加渴望拥有它。没有人喜欢错失良机的感觉，尤其当该产品来自一个已经拥有众多忠实拥趸的品牌时，”埃尔·哈贾尔说道。

新加坡管理大学市场营销副教授张汉娜指出，买家很可能是那些已经习惯于花几百美元购买戴森产品的人，戴森产品被认为是高端消费科技产品。

“戴森品牌和这款产品给人感觉的新奇之处可能是它受欢迎的原因，而人们对良好口腔健康的渴望则有助于消费者接受其高昂的价格，”她说。

然而，El Hajjar 和 Chang 指出，产品售罄可能仅仅是因为初始库存相对较小。

“企业推出高端产品时，通常会采取相对谨慎的库存水平，因为很难预测全新产品的需求，”El Hajjar 说。

张先生表示：“由于不了解初始库存和销售数据，很难确定牙刷在三周内售罄的原因（例如，是由于需求强劲、供应分配有限，还是两者兼而有之）。”

该设备自 9 月 1 日起在新加坡上市销售，当时由英国创立、总部位于新加坡的工程公司戴森的创始人兼首席工程师詹姆斯·戴森在法国巴黎发布。