Thai star Lisa hits big time in US with ‘SaWaDiKa’ shooting into the Hot 100 before a Jimmy Fallon spot

September 17, 2026 at 10:31 pm

by James Morris and Son Nguyen

in Culture , Living , Media , Thailand

Thai superstar Lalisa “Lisa” Manobal has taken Thailand deeper into the American mainstream with her latest global hit. “SaWaDiKa” entered the United States Billboard Hot 100 at number 69 before Lisa joined Jimmy Fallon in New York on Wednesday. The provocative Bangkok-shot video smashed 70.8 million YouTube views in 24 hours and passed 100 million within two days. Meanwhile, its tuk-tuks, Muay Thai, neon nightlife and raunchy fashion present an unmistakably Thai backdrop to Lisa’s accelerating US career. Next come her new “PRESS PLAY” release, a worldwide documentary launch and four sold-out Las Vegas shows in November.

Lalisa “Lisa” Manobal hits Billboard No. 69 with “SaWaDiKa” as its raunchy Bangkok video tops 100 million views before her Jimmy Fallon appearance. ( Source: Khaosod )

Thai superstar Lalisa “Lisa” Manobal stormed further into America on Wednesday night with Thailand riding alongside her. The 29-year-old appeared on The Tonight Show Starring Jimmy Fallon in New York. Her visit came as “SaWaDiKa” smashed into the United States Billboard Hot 100 at number 69. Notably, Bangkok nightlife provides the backdrop to a provocative video already watched more than 100 million times.

The American breakthrough gives Lisa another major marker in a rapidly expanding solo career. “SaWaDiKa” became her seventh solo entry on America’s main singles chart. Crucially, it is her highest-charting solo release without another named performer. Her previous solo hit “Rockstar” reached number 70. This time, however, Lisa has pushed one place higher with a song explicitly built around Thailand.

At the same time, the video takes a raunchier route through the kingdom. There are no tropical beaches dominating the production. Temples are not its principal visual shorthand either. Instead, Bangkok after dark takes centre stage.

Bangkok nightlife, tuk-tuks and provocative fashion drive Lisa’s latest global music video sensation

Tuk-tuks, motorcycles, dancers, street lights and provocative costumes fill the screen. Alongside them come Muay Thai, Thai fabrics, traditional kites and older city streets.

From the outset, the production is loud, colourful and sexually charged. Lisa appears in revealing high-fashion outfits amid dancers and nighttime street scenes. Elsewhere, she wears a towering feathered showgirl headdress. Other costumes include a black feathered catsuit and futuristic bikini-style clothing. In another sequence, her outfit takes inspiration from an illuminated Bangkok tuk-tuk.

The women shown in the video have not been verified as portraying sex workers. Nevertheless, the production draws heavily on sexually charged imagery associated internationally with Bangkok nightlife. Scantily dressed dancers appear amid neon streets and provocative choreography. Tuk-tuks repeatedly share that visual landscape. Consequently, familiar images of Bangkok nightlife are pushed directly into an international pop production.

Yet the video also reaches deeply into traditional Thai imagery. Muay Thai is among its strongest recurring elements. Lisa wears red leather boxing shorts carrying the song’s title in rhinestones. Separately, another costume uses antique coins referencing traditional Thai dancers and craftsmanship. Chula kites also appear, while Thai textile influences run through the styling.

The result has travelled at extraordinary speed. “SaWaDiKa” recorded 70.8 million YouTube views during its first 24 hours after September 4. As a result, it became YouTube’s biggest first-day music-video launch so far in 2026. The figure more than doubled the 33.3 million opening-day views recorded by BTS for “SWIM”.

Lisa claims another YouTube record as SaWaDiKa races past 100 million views worldwide in two days

More significantly, Lisa became the first solo artist with two videos exceeding 70 million first-day YouTube views. Her 2021 solo debut “LALISA” remains marginally ahead with 73.6 million. Accordingly, Lisa now occupies both top positions for 24-hour YouTube music-video launches by solo artists. “LALISA” remains first, followed by “SaWaDiKa” with 70.8 million.

The surge did not stop there. Within roughly two days, “SaWaDiKa” crossed 100 million YouTube views. By then, the release had already established another huge global streaming launch. However, its subsequent Billboard Hot 100 debut delivered something different. The chart measures music consumption specifically inside the United States.

For that reason, number 69 carries particular weight for Lisa’s latest solo push. The Hot 100 combines American streams, sales and radio airplay. “SaWaDiKa” therefore registered inside the world’s largest music market. Better still for its Thai identity, the song achieved that result with a title derived from an everyday Thai greeting.

“SaWaDiKa” comes from “sawasdee ka”, the familiar greeting used by Thai women. Thus, Thailand is announced before viewers encounter the tuk-tuks, fighters or Bangkok streets. The international promotional campaign reinforced the message. Before release, “Hello (Sawasdee ka)” billboards appeared across several major cities. They included Bangkok, New York, Los Angeles and Mexico City.

On another front, the Billboard result expands Lisa’s already substantial American chart record. Her seven solo entries include “LALISA”, “Money”, “Rockstar”, “New Woman”, “Born Again”, “Priceless” and “SaWaDiKa”. “LALISA” reached number 84, while “Money” peaked at number 90. Later, “Rockstar” climbed to number 70.

Streaming drives Lisa’s latest US chart breakthrough before her first Tonight Show interview appearance

Lisa subsequently reached number 97 with “New Woman”, featuring Rosalía. Her Maroon 5 collaboration “Priceless” reached number 76. Meanwhile, “Born Again”, featuring Doja Cat and RAYE, climbed to number 68. It remains her highest-charting Hot 100 entry. Even so, “SaWaDiKa” now leads among Lisa tracks without another named performer.

There is another important detail behind those numbers. Available global chart figures show streaming overwhelmingly driving the release. One calculation attributed 185,000 of the track’s 194,000 points to streaming. By comparison, radio contributed only a small component. Hence, Lisa has secured another American chart breakthrough without equivalent mainstream radio penetration.

Against that backdrop, Wednesday brought Lisa directly onto one of America’s best-known late-night programmes. She joined Jimmy Fallon at Studio 6B inside New York’s 30 Rockefeller Centre. The programme was recorded before a live audience. Significantly, it marked Lisa’s first interview appearance as a guest on The Tonight Show.

Rather than leaving Thailand inside the music video, Lisa brought it onto the programme. She discussed “SaWaDiKa” and her forthcoming six-track “PRESS PLAY” project. She also promoted her November Las Vegas residency and “Always Lalisa” documentary. Above all, however, she explicitly connected the new music with her Thai roots.

“This EP is about my journey from my roots to where I am right now today,” Lisa told Fallon. She also said there were “a lot of Thai elements” throughout the project. In addition, she explained that the six songs have separate identities and moods. The tracks are designed to come together as a complete project.

“Every song has its own character and vibe and we bring them all together,” she said. “It’s like a movie. So you just press play.” “PRESS PLAY” is scheduled for release on October 23. Meanwhile, “SaWaDiKa” serves as its first single and its international opening shot.

Lisa teases her next single before bringing Thai food, drinks and language to American television

Lisa also gave Fallon a hint about her next move. The fourth track will become the next single. For now, however, she is keeping its complete title secret. She revealed only that the name begins with the letter “T”. Therefore, another release is already lined up behind the current global campaign.

Moments later, the Thai showcase moved from music to food. Lisa introduced Fallon to som tam, Thailand’s spicy green papaya salad. Dried shrimp and chilli formed part of the exchange. Afterwards, she demonstrated a drink combining Korean soju, Thai beer and Sprite. Finally, Lisa introduced Fallon to the Thai drinking expression “mot kaew”, meaning to finish the glass.

In effect, Lisa used a major American television appearance to keep Thailand running through the entire promotion. The song title is Thai. Its video was shot across Bangkok. Its imagery mixes nightlife with traditional culture. Then, during the Fallon interview, Thai food and language joined the presentation.

The locations used in “SaWaDiKa” sharpen that connection further. Production moved through identifiable parts of Bangkok rather than relying solely on studio sets. Rong Mueang Road near Hua Lamphong railway station appears prominently. So does Soi Chaloem Khet 1. Elsewhere, sequences feature Soi Ngam Duphli and the contemporary Dib Bangkok art museum.

Bangkok streets, tuk-tuks and Muay Thai become the defining visual language of Lisa’s new music video

Hua Lamphong itself provides another instantly recognisable Bangkok setting. Beyond that, ordinary streets repeatedly carry the action. Tuk-tuks move from public transport into major visual props. Motorcycles, headlights, road signs and street lighting add to the nighttime atmosphere. In turn, high fashion and artificial lighting transform familiar locations into pop-video sets.

No object receives more attention than the tuk-tuk. Lisa even references the vehicle directly in the song. One lyric describes “doing donuts in a Tuk-Tuk”. Visually, the vehicles repeatedly surround her throughout the nighttime sequences. Moreover, one futuristic costume takes inspiration from their distinctive shape and colourful lighting.

Muay Thai receives equally direct treatment. Boxing imagery is incorporated into Lisa’s clothing rather than sitting quietly in the background. Red leather shorts carry “SaWaDiKa” in rhinestones. As part of this, fighting culture becomes fashion imagery inside a global pop production. It also gives overseas viewers another immediately recognisable Thai reference.

Traditional culture appears elsewhere. Chula kites feature in the production, while Thai fabric influences appear in costumes. Antique coins provide inspiration for another outfit. In contrast, futuristic materials and revealing designs give those references a contemporary setting. Old Bangkok streets provide another sharp counterpoint to the styling.

Taken together, the production presents multiple faces of Bangkok within minutes. There are older neighbourhoods and modern architecture. There are traditional kites and neon tuk-tuks. Muay Thai shorts sit alongside high-fashion costumes. Meanwhile, provocative dancers and nightlife imagery supply much of the video’s energy.

Lisa’s tourism role gains fresh momentum as SaWaDiKa locations become official Bangkok visitor routes

That exposure carries additional weight because Lisa now officially promotes Thai tourism. She became the Tourism Authority of Thailand’s Amazing Thailand Ambassador in January. The “Feel All the Feelings” campaign was launched at Wat Arun in Bangkok. Officials said it would present Thailand through Lisa’s perspective. They also sought to connect traditional heritage with contemporary creativity.

Since then, the numbers surrounding that campaign have grown sharply. On Tuesday, one day before the Fallon appearance, tourism officials released fresh figures. They reported more than 448 million media impressions. Additionally, the campaign generated 89.4 million advertising video views. More than 464 million media engagements were also reported.

In financial terms, the Tourism Authority valued the campaign’s public relations exposure at over ฿567 million. Those figures were released while “SaWaDiKa” was generating another burst of international attention. In parallel, tourism officials moved quickly to exploit the music video’s Bangkok locations.

Routes connected with places appearing in “SaWaDiKa” are already being promoted to visitors. Predictably, tuk-tuks play a major part. The Tourism Authority’s Bangkok office developed a one-day route covering four locations associated with the video. Thus, streets used for Lisa’s production have already become part of official visitor promotion.

Lisa returns to Las Vegas after SaWaDiKa as her expanding American career moves beyond music alone

This is not Lisa’s first use of Bangkok as a global music-video set. “Rockstar” prominently featured Yaowarat Road in Chinatown. This time, though, “SaWaDiKa” spreads its attention across more locations and cultural references. Bangkok is no longer merely scenery. Its transport, fighting culture, fashion, streets and nightlife are embedded throughout the production.

Her American push is also about to accelerate. In November, Lisa returns for “VIVA LA LISA” in Las Vegas. Four shows are scheduled at The Colosseum at Caesars Palace. Performances will take place on November 13, 14, 27 and 28. Notably, Lisa will become the first K-pop artist to stage a Las Vegas residency at the venue.

Reports said all four performances sold out. Some reports placed the sellout time at only ten minutes. During Wednesday’s interview, Lisa said rehearsals had not yet started. Nonetheless, she expected preparations to begin shortly. The residency therefore provides another major American marker after her latest Billboard entry.

Her United States expansion now reaches far beyond singles and concerts. “Always Lalisa” is scheduled for worldwide theatrical and IMAX release on October 12. Subsequently, the documentary is expected to become available through YouTube Premium. Lisa has also expanded into acting, making her debut in HBO’s “The White Lotus”.

World Cup appearance adds to Lisa’s global rise as SaWaDiKa puts Thailand firmly at centre stage

Separately, she performed with Anitta and Rema at the 2026 FIFA World Cup opening ceremony. That made Lisa the first Thai artist to perform at the tournament’s opening ceremony. She also became the first female K-pop artist to achieve the distinction. Her international profile now stretches across music, television, cinema, acting and live performance.

Still, “SaWaDiKa” turns the spotlight decisively towards Thailand. Lisa originally built much of her global fame through Blackpink and the K-pop industry. Her latest solo campaign is different. Thailand is not simply listed as her birthplace. Instead, it supplies the song title, locations, vehicles, clothes, sport, language and visual identity.

The first-day YouTube figures demonstrated the enormous scale of Lisa’s existing global audience. Then came 100 million views within roughly two days. After that, Billboard provided the critical American marker. “SaWaDiKa” entered the Hot 100 at number 69 and became her seventh solo entry.

At the same time, the video delivered a striking image of Bangkok to those viewers. Tuk-tuks race through nighttime streets. Muay Thai becomes high fashion. Traditional kites appear amid neon lighting. Revealing costumes and provocative choreography provide a raunchier edge. Yet Thai cultural references remain visible throughout.

Lisa brings her Thai-centred campaign to Jimmy Fallon as SaWaDiKa powers another American breakthrough

Finally, Wednesday night brought the entire campaign into Rockefeller Centre. Lisa sat opposite Jimmy Fallon while “SaWaDiKa” registered inside America’s main singles market. She spoke about her Thai roots and the new project. She served Thai food and introduced a Thai drinking expression. Meanwhile, Las Vegas and another single were already waiting.

The next dates are fixed. “Always Lalisa” reaches cinemas on October 12. “PRESS PLAY” follows on October 23. Then Lisa heads for Caesars Palace in November.

For now, the hard numbers tell the story. “SaWaDiKa” pulled 70.8 million YouTube views within 24 hours. It passed 100 million roughly two days later. Furthermore, it became Lisa’s highest-charting solo Hot 100 release without another named artist.

This time, however, Bangkok came with her. Its tuk-tuks, Muay Thai, nightlife and provocative imagery dominate the screen. On Wednesday night, Lisa carried that unmistakably Thai campaign straight onto Jimmy Fallon in New York.

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James Morris is a pename for an international writer based in Bangkok who works on various international news media. He is a sub editor with the Thai Examiner news website since it began in 2015. Son Nguyen is an international writer and news commentator specialising in Thai news and current affairs. He commenced working with the Thai Examiner News Desk in May 2018.

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2026年9月17日晚上10:31

作者：詹姆斯·莫里斯和孙阮

文化、生活、媒体、泰国

泰国巨星拉丽莎·“丽莎”·马诺巴尔 (Lalisa “Lisa” Manobal) 凭借最新全球热门单曲，将泰国文化进一步推向美国主流市场。在丽莎周三做客吉米·法伦 (Jimmy Fallon) 的纽约脱口秀节目之前，《SaWaDiKa》已空降美国公告牌百强单曲榜第69位。这支在曼谷拍摄的极具挑逗性的MV在24小时内YouTube播放量突破7080万，两天内更是突破1亿。MV中出现的嘟嘟车、泰拳、霓虹闪烁的夜生活以及性感撩人的时尚元素，为丽莎在美国迅速蹿红的事业提供了鲜明的泰国背景。接下来，她将发行新专辑《PRESS PLAY》，推出全球纪录片，并于11月在拉斯维加斯举办四场门票售罄的演唱会。

拉丽莎·“丽莎”·马诺巴尔 (Lalisa “Lisa” Manobal) 凭借歌曲《SaWaDiKa》登上公告牌排行榜第69位，其在曼谷拍摄的性感MV在她亮相吉米·法伦秀之前点击量已突破1亿。（来源：Khaosod）

泰国巨星拉丽莎·“丽莎”·马诺巴尔（Lalisa “Lisa” Manobal）周三晚间携泰国之声强势登陆美国。这位29岁的歌手亮相纽约吉米·法伦主持的《今夜秀》。与此同时，她的新单曲《SaWaDiKa》空降美国公告牌百强单曲榜第69位。值得一提的是，这首歌的MV以曼谷的夜生活为背景，目前观看次数已超过1亿次。

在美国取得突破性进展，为丽莎迅速发展的个人事业增添了又一​​个重要里程碑。《SaWaDiKa》成为她第七首登上美国主流单曲榜的个人作品。更重要的是，这是她迄今为止排名最高的个人单曲，且没有其他歌手参与演唱。她之前的个人热门歌曲《Rockstar》最高排名第70位。而这一次，丽莎凭借这首以泰国为主题的歌曲，排名更上一层楼。

与此同时，这段视频以一种更为露骨的方式展现了曼谷的风情。画面中没有热带海滩，寺庙也不是主要的视觉元素。相反，夜幕下的曼谷才是故事的中心。

曼谷的夜生活、嘟嘟车和前卫的时尚风格，成就了丽莎最新全球热门音乐录影带。

嘟嘟车、摩托车、舞者、路灯和引人注目的服饰充斥着屏幕。与此同时，泰拳、泰国布料、传统风筝和古老的城市街道也出现在画面中。

从一开始，整部作品就充满了喧闹、绚丽和性感的气息。丽莎身着暴露的高级时装，穿梭于舞者和夜色街景之间。在其他场景中，她戴着一顶高耸的羽毛歌舞女郎头饰。她的其他服装还包括黑色羽毛紧身衣和未来主义风格的比基尼。在另一个场景中，她的服装灵感来源于一辆灯火通明的曼谷嘟嘟车。

视频中出现的女性尚未被证实是性工作者。然而，该作品大量借鉴了国际上与曼谷夜生活相关的、带有性暗示的画面。衣着暴露的舞者出现在霓虹闪烁的街道和极具挑逗性的舞蹈编排中。嘟嘟车也反复出现在这一视觉场景中。因此，人们熟悉的曼谷夜生活形象被直接融入到一部国际流行音乐作品中。

然而，这支MV也深入挖掘了泰国传统意象。泰拳是其中最突出的反复出现的元素之一。丽莎身穿红色皮质拳击短裤，上面用莱茵石镶嵌着歌曲的歌名。此外，另一套服装则使用了古董硬币，象征着泰国传统舞蹈和手工艺。朱拉风筝也出现在MV中，而泰国纺织元素则贯穿于整体造型之中。

这首歌的传播速度惊人。“SaWaDiKa”在9月4日上线后的24小时内，YouTube播放量就达到了7080万次，成为2026年迄今为止YouTube首日播放量最高的音乐视频。这一数字是BTS的“SWIM”首日播放量（3330万次）的两倍多。

Lisa 又创下一项 YouTube 纪录，SaWaDiKa 两天内全球观看量突破 1 亿。

更重要的是，Lisa成为首位拥有两支首日YouTube播放量超过7000万次的MV的solo歌手。她的2021年solo出道单曲《LALISA》目前以7360万次的播放量略占优势。因此，Lisa目前包揽了solo歌手MV首日YouTube播放量最高的两支MV。《LALISA》位居榜首，紧随其后的是《SaWaDiKa》，播放量为7080万次。

这股热潮并未就此止步。短短两天内，《SaWaDiKa》在YouTube上的播放量就突破了1亿次。至此，这首歌的全球流媒体首发成绩已相当惊人。然而，它随后在公告牌百强单曲榜上的成绩却截然不同。该榜单专门衡量美国国内的音乐消费情况。

因此，第69名对于Lisa的最新单曲《SaWaDiKa》来说意义非凡。公告牌百强单曲榜综合了美国的流媒体播放量、销量和电台播放量。《SaWaDiKa》因此在世界最大的音乐市场——美国——取得了成功。更令人惊喜的是，这首歌的歌名源自一句日常的泰语问候语，却依然取得了如此佳绩。

“SaWaDiKa”源自“sawasdee ka”，这是泰国女性常用的问候语。因此，在观众看到嘟嘟车、斗鸡或曼谷街头之前，影片就已展现了泰国的特色。国际宣传活动进一步强化了这一信息。在影片上映前，“你好（Sawasdee ka）”的广告牌出现在多个主要城市，包括曼谷、纽约、洛杉矶和墨西哥城。

另一方面，公告牌的成绩进一步巩固了丽莎在美国的辉煌成绩。她的七首个人单曲包括《LALISA》、《Money》、《Rockstar》、《New Woman》、《Born Again》、《Priceless》和《SaWaDiKa》。《LALISA》最高排名第84位，《Money》最高排名第90位，《Rockstar》随后攀升至第70位。

在首次亮相《今夜秀》访谈节目之前，流媒体播放量助力丽莎在美国排行榜上取得了最新突破。

随后，Lisa与Rosalía合作的单曲《New Woman》最高排名第97位。她与Maroon 5合作的《Priceless》最高排名第76位。与此同时，与Doja Cat和RAYE合作的《Born Again》攀升至第68位，至今仍是她在Hot 100单曲榜上排名最高的歌曲。即便如此，《SaWaDiKa》目前仍是Lisa所有未与其他歌手合作的单曲中排名最高的。

这些数字背后还有另一个重要的细节。现有的全球排行榜数据显示，流媒体播放是这首歌走红的主要驱动力。据统计，这首歌19.4万的销量中，有18.5万来自流媒体播放。相比之下，电台播放的贡献微乎其微。因此，Lisa在没有获得主流电台同等推广的情况下，依然在美国排行榜上取得了又一次突破。

在这样的背景下，周三，丽莎直接登上了美国最知名的深夜脱口秀节目之一。她做客吉米·法伦位于纽约洛克菲勒中心30号的6B演播室。节目在现场观众面前录制。值得一提的是，这是丽莎首次以嘉宾身份亮相《今夜秀》。

Lisa并没有将泰国元素局限于音乐录影带中，而是将其带到了节目中。她谈到了歌曲《SaWaDiKa》以及即将推出的六首歌曲的专辑《PRESS PLAY》。她还宣传了11月在拉斯维加斯的驻唱演出以及纪录片《Always Lalisa》。但最重要的是，她明确地将新音乐与她的泰国根源联系起来。

“这张EP讲述了我从故乡一路走到今天的历程，”丽莎告诉法伦。她还表示，整张EP都融入了“许多泰国元素”。此外，她解释说，这六首歌风格迥异，情绪各异，但最终会融合成一个完整的作品。

“每首歌都有其独特的风格和氛围，我们把它们融合在一起，”她说道。“就像一部电影，你只需按下播放键。”《PRESS PLAY》计划于10月23日发行。与此同时，《SaWaDiKa》将作为首支单曲和国际发行的开场曲。

丽莎在将泰国美食、饮品和语言带到美国电视荧屏之前，先预告了她的下一首单曲。

丽莎还向法伦透露了她的下一步计划。第四首歌将成为下一首单曲。不过，目前她仍对歌名保密，只透露歌名以字母“T”开头。因此，在目前的全球宣传活动之后，另一首新歌的发行计划已经提上日程。

片刻之后，泰国美食展示环节从音乐转向了美食。丽莎向法伦介绍了泰国的青木瓜沙拉（som tam），这道菜以辛辣的青木瓜沙拉而闻名。她还分享了虾干和辣椒。之后，她演示了一种混合了韩国烧酒、泰国啤酒和雪碧的饮品。最后，丽莎向法伦介绍了泰语的饮酒表达“mot kaew”，意思是喝光杯中的酒。

实际上，丽莎利用在美国电视节目中的一次重要亮相，让泰国元素贯穿了整个宣传活动。歌曲的歌名是泰语，MV也在曼谷取景拍摄，画面融合了夜生活和传统文化。之后，在吉米·法伦的访谈中，泰国美食和语言也出现在了节目中。

《SaWaDiKa》的取景地进一步强化了这种联系。剧组没有完全依赖摄影棚搭建的布景，而是深入曼谷一些具有代表性的街区进行拍摄。华南蓬火车站附近的荣芒路（Rong Mueang Road）和查伦街1巷（Soi Chaloem Khet 1）都频繁出现在影片中。此外，影片还展现了恩甘杜普利巷（Soi Ngam Duphli）和当代艺术博物馆——曼谷迪布艺术博物馆（Dib Bangkok）的场景。

曼谷的街道、嘟嘟车和泰拳成为Lisa新音乐录影带的标志性视觉语言。

华南蓬酒店本身就提供了另一个极具辨识度的曼谷场景。除此之外，普通的街道也反复成为故事的发生地。嘟嘟车从公共交通工具变成了重要的视觉道具。摩托车、车灯、路标和路灯共同营造了夜晚的氛围。反过来，时尚服饰和人造灯光又将熟悉的地点变成了流行音乐录影带的拍摄场地。

没有哪个物件比嘟嘟车更引人注目。丽莎甚至在歌曲中直接提到了这种车。其中一句歌词描述了“开着嘟嘟车漂移”。在夜景中，嘟嘟车反复出现在丽莎的周围。此外，一套未来感十足的服装也从嘟嘟车独特的造型和绚丽的灯光中汲取灵感。

泰拳也得到了同样直接的呈现。拳击元素不再只是背景，而是融入了丽莎的服装设计中。红色皮短裤上镶嵌着水钻“SaWaDiKa”。如此一来，格斗文化便成为全球流行文化作品中的时尚元素。这也为海外观众提供了一个极具辨识度的泰国文化符号。

传统文化元素也出现在其他方面。朱拉风筝出现在剧中，泰式面料则体现在服装设计中。古币为另一套服装提供了灵感。与之形成对比的是，未来主义的材质和大胆的设计赋予了这些元素现代感。曼谷老街则为整体造型增添了鲜明的对比。

这部作品在短短几分钟内展现了曼谷的多面风貌。既有古老的街区，也有现代的建筑；既有传统的风筝，也有霓虹闪烁的嘟嘟车；既有泰拳短裤，也有时尚的高级服装；同时，性感撩人的舞者和夜生活场景也为视频注入了活力。

随着 SaWaDiKa 景点成为曼谷官方旅游路线，Lisa 的旅游业角色获得了新的发展动力。

由于丽莎现在正式成为泰国旅游的推广大使，这次曝光更具分量。她于今年一月成为泰国旅游局的“神奇泰国”大使。“感受所有美好”宣传活动在曼谷郑王庙（Wat Arun）启动。官方表示，该活动将通过丽莎的视角展现泰国，并力求将传统文化与现代创意相结合。

自那以后，围绕该活动的各项数据都出现了显著增长。周二，也就是法伦亮相的前一天，旅游部门公布了最新数据。数据显示，该活动获得了超过4.48亿次的媒体曝光量，广告视频观看量达到8940万次，媒体互动量也超过4.64亿次。

从财务角度来看，泰国旅游局估计此次宣传活动的公关价值超过5.67亿泰铢。这些数据公布之际，《SaWaDiKa》正引发新一轮国际关注。与此同时，旅游官员迅速采取行动，充分利用该音乐录影带在曼谷的取景地。

与电影《SaWaDiKa》中出现的地点相关的旅游路线已经开始向游客推广。不出所料，嘟嘟车在其中扮演了重要角色。泰国旅游局曼谷办事处开发了一条一日游路线，涵盖了与该视频相关的四个地点。因此，丽莎在电影拍摄中使用的街道已经成为官方旅游推广活动的一部分。

在SaWaDiKa音乐节之后，丽莎重返拉斯维加斯，她不断拓展的美国事业已不再局限于音乐领域。

这并非丽莎首次将曼谷作为全球音乐录影带的拍摄地。《摇滚明星》就曾大量展现了唐人街的耀华力路。而这一次，《SaWaDiKa》将目光投向了更多地点和文化元素。曼谷不再仅仅是风景，它的交通、格斗文化、时尚、街景和夜生活都贯穿于整部作品之中。

她的美国发展计划也即将加速。11月，Lisa将携“VIVA LA LISA”重返拉斯维加斯。她将在凯撒宫的罗马剧场举办四场演出，分别于11月13日、14日、27日和28日举行。值得一提的是，Lisa将成为首位在该场地举办拉斯维加斯驻唱演出的韩国流行音乐艺人。

报道称，四场演出全部售罄。一些报道称，售罄时间仅用了十分钟。丽莎在周三的采访中表示，彩排尚未开始。不过，她预计准备工作很快就会启动。因此，继她最近登上公告牌榜单之后，此次驻唱演出将成为她在美国的又一个重要里程碑。

如今，Lalisa在美国的拓展已远不止于单曲和演唱会。纪录片《永远的Lalisa》（Always Lalisa）将于10月12日在全球院线和IMAX影院上映。随后，该纪录片预计也将在YouTube Premium上线。此外，Lisa还涉足演艺界，在HBO剧集《白莲花》（The White Lotus）中完成了她的银幕首秀。

世界杯亮相进一步提升了丽莎的国际影响力，而SaWaDiKa则让泰国牢牢占据了舞台中心。

此外，她还与安妮塔和雷玛在2026年国际足联世界杯开幕式上同台演出。这使丽莎成为首位在世界杯开幕式上表演的泰国艺人，也是首位获此殊荣的韩国流行女艺人。如今，她的国际影响力已遍及音乐、电视、电影、表演和现场演出等领域。

尽管如此，《SaWaDiKa》依然将聚光灯坚定地投向了泰国。Lisa最初凭借Blackpink和韩国流行音乐产业在全球范围内声名鹊起。而她最新的个人宣传活动则截然不同。泰国不仅被列为她的出生地，更从歌曲名称、拍摄地点、交通工具、服装、运动项目、语言到视觉形象，无一不体现着泰国元素。

首日YouTube播放量便展现了Lisa在全球拥有的庞大粉丝群。随后，短短两天内，播放量便突破1亿。之后，Billboard榜单提供了至关重要的美国市场指标。《SaWaDiKa》空降Hot 100榜单第69位，成为Lisa第七首个人单曲上榜。

与此同时，这段视频也为观众呈现了一幅令人印象深刻的曼谷景象：嘟嘟车在夜色中穿梭，泰拳成为一种时尚，传统风筝在霓虹灯下飘扬，性感撩人的服饰和挑逗性的舞蹈编排更添几分情色意味。然而，泰国文化元素始终贯穿其中。

Lisa带着她以泰国为中心的宣传活动亮相Jimmy Fallon节目，SaWaDiKa助力泰国再次突破美国市场。

最终，周三晚间，整个宣传活动在洛克菲勒中心举行。丽莎坐在吉米·法伦对面，她的“SaWaDiKa”活动在美国主要的单身人士聚集地正式启动。她谈到了自己的泰国血统和这个新项目，还提供了泰国美食，并介绍了一种泰国饮酒方式。与此同时，拉斯维加斯和另一场单身人士的聚会也已在现场。

接下来的上映日期已经确定。《永远的拉丽莎》将于10月12日登陆各大影院。《按下播放键》将于10月23日上映。之后，丽莎将于11月登陆凯撒宫。

目前来看，确凿的数据说明了一切。“SaWaDiKa”在24小时内获得了7080万次的YouTube观看量，大约两天后突破了1亿次。此外，这首歌也成为Lisa在没有其他歌手参与的情况下，个人单曲在公告牌百强单曲榜上排名最高的作品。

然而这一次，曼谷也随之而来。嘟嘟车、泰拳、夜生活和充满挑衅意味的画面充斥着屏幕。周三晚上，丽莎将这套极具泰国特色的宣传方案直接带到了纽约的吉米·法伦脱口秀节目中。

泰国是新媒体类型的中心。短小的网络迷你剧，观看时长达数十亿小时。

随着国际数字服务蚕食市场份额，泰国传统媒体正面临缓慢崩溃。

顶级媒体专家警告政府，泰国正在失去其在数字新闻领域的自主权。

数字部长威胁要对社交媒体平台进行更严格的监管，以遏制性内容传播。

一夜之间，Facebook上出现大量无保护性行为直播，震惊泰国。政府下令警方采取强硬措施。

旅游警察找到了失踪并关闭Facebook账号的丹麦男子罗密欧。

旅游警察找到了失踪并关闭了Facebook账号的丹麦男子罗密欧。此前，他与家人失散，丹麦人的Facebook账号也被关闭。

一名德国男子精神失常，拒绝服药反而吸食大麻，尸体在家中被发现。

一名吸食大麻的德国男子因在呵叻府诊所制造恐怖袭击而被起诉，其签证将被吊销。

一名精神错乱、吸食大麻的德国男子在呵叻府（Nakhon Ratchasima）四处作案，恐吓牙科诊所，目前在逃。已被逮捕。

一名29岁的印度游客在曼谷素坤逸路跳楼身亡。房间内发现大麻。

詹姆斯·莫里斯（James Morris）是一位常驻曼谷的国际作家，笔名，他为多家国际新闻媒体撰稿。自2015年泰国新闻网站Thai Examiner成立以来，他一直是该网站的副编辑。孙阮（Son Nguyen）是一位国际作家和新闻评论员，专长于泰国新闻和时事。他于2018年5月加入Thai Examiner新闻编辑部。

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前总理兼民主党领袖指出公众对选举委员会缺乏信任 2026年9月11日

2026年9月11日，由于政府查封或冻结超过200亿美元的资产，外国代理公司数量下降了81.77%。

阿瑜陀耶寺住持脱去僧袍，此前警方秘密潜伏数月后逮捕了寺庙高级官员 2026年9月10日

资深抗议领袖兼媒体大佬桑迪于2026年9月10日在以色列大使馆前发起街头抗议活动。

泰国部长阿努廷表示，美泰实质性贸易协议有望在阿努廷与特朗普通话后最终敲定（2026年9月10日）

2026年9月9日，芭堤雅一名警察在幼儿园内残忍地枪杀了妻子，随后在家中被警方包围。

泰国准备进入核电时代，计划在2037年前建成两座小型模块化反应堆（2026年9月9日）

受8月份通胀率2.53%的影响，汽油和柴油价格上涨。然而，市场信心预计在2026年9月9日也会上升。

全国范围内的调查目标是超过3.6万家与外国人有关联的土地公司和另外7000家拥有公寓的公司 2026年9月8日

2026年9月8日，一名性交易网络头目因涉嫌儿童色情犯罪活动于周日被警方突袭逮捕。

维权律师呼吁对挪用残疾人彩票收入、为富人谋利的腐败行为采取行动 2026年9月8日

泰国内政部将于2026年9月7日开始执行有关犹太人葬礼和墓地的法律。

国家广播电视和电信委员会（NBTC）内部依然混乱，主席赢得诉诸法庭的权利。委员会成员将于2026年9月7日开始工作。

一名英国男子在芭堤雅中天区遭到恶性袭击，一名泰国男子被捕。一名70岁老人于2026年9月7日被踢中面部。

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