iPhone 18 fans queued overnight at Orchard Road Apple store for latest models

Published Sep 18, 2026, 10:55 AM

Updated Sep 18, 2026, 12:56 PM

Mr Hector Yong was the first in Singapore to buy the iPhone 18 Pro Max, arriving early and drawn by new features like a smaller Dynamic Island and improved camera.

The iPhone 18 Pro models feature a 48MP camera with aperture control, A20 Pro chip with 40% faster graphics, better battery life, and come in multiple colours and storage options.

Launch day attracted diverse buyers including international fans and families, with additional Apple products like AirPods 5 and Apple Watch Ultra 4 also released alongside the new iPhones.

SINGAPORE – Student Hector Yong, 19, was the first person in Singapore to get his hands on the latest iPhone, 18 Pro Max – after arriving at Apple’s Orchard Road store at 11pm the night before.

The ITE College East student, who is currently doing an internship, was among about 200 customers who queued outside the store ahead of its 8am opening on Sept 18 . Today was his day off from work.

Yong said he decided to queue in person after watching the hype surrounding Apple’s launches over the years.

Having previously used an iPhone 17 Pro Max, he said the 18 Pro Max’s bigger battery, camera and smaller Dynamic Island (the interactive display area at the top of the screen) were among the features that drew him to the new model.

“I really consider the display the main factor when buying a new phone, so the smaller Dynamic Island is one of the main factors to me,” he said.

Hector Yong purchasing the iPhone 18 Pro Max on Sept 18. ST PHOTO: BRIAN TEO

Hector Yong purchasing the iPhone 18 Pro Max on Sept 18.

There was an orderly queue of about 140 people at 7.40am, which swelled to 200 people by the time doors opened. Some customers sat or slept while waiting, while others chatted with fellow fans. Several were seen with luggage bags.

As 8am approached, the crowd outside the store grew increasingly animated. Apple staff began a five-minute countdown before the store opened, with customers counting down along with them.

The first customers walking into the Apple Store along Orchard Road on Sept 18. ST PHOTO: BRIAN TEO

The first customers walking into the Apple Store along Orchard Road on Sept 18.

When the clock struck 8am, customers made their way into the store excitedly to collect their new phones or make walk-in purchases.

Inside, customers crowded Apple staff with questions about the new phones as employees helped them with their purchases.

Customers shopping at the Apple Store on Sept 18. ST PHOTO: BRIAN TEO

Customers shopping at the Apple Store on Sept 18.

Proud to be the first customer in Singapore to get the new iPhone, Yong said: “I definitely feel very honoured to be the first in Singapore to get this phone. I’ve been waiting to try the new features. ”

He had considered getting the new burgundy finish but eventually chose the icy blue Glacier. “Burgundy is quite slick, I can’t lie, but the glacier is my favourite,” he said.

The iPhone 18 Pro and iPhone 18 Pro Max are the latest additions to Apple’s flagship smartphone line-up.

The iPhone 18 Pro starts at $1,899, while the Pro Max starts at $2,099. Both models come in 256GB, 512GB, 1TB and 2TB storage options, and are available in black, silver, glacier and burgundy.

Tourists posing with their new iPhone 18 Pro phones during its launch at the Apple Store on Sept 18. ST PHOTO: BRIAN TEO

Tourists posing with their new iPhone 18 Pro phones during its launch at the Apple Store on Sept 18.

The new Pro models feature a 48-megapixel Fusion Main camera with variable aperture, allowing users to adjust the aperture for different lighting conditions and depth-of-field effects – a first for iPhones.

The phones are powered by Apple’s A20 Pro chip, which Apple says offers up to 40 per cent faster graphics performance than the previous-generation A19 Pro.

The hotly anticipated Duo, a new passport-shaped foldable phone that Apple revealed on Sept 9, will launch on Oct 23.

The iPhone 18 models were available for pre-order in Singapore from Sept 12, with customers able to collect their devices at an Apple Store or have them delivered.

For some customers, however, being at the store on launch day was part of the appeal.

Vietnamese national Tran Anh Vu, who was also at 2025’s iPhone launch at the Orchard store, returned to Singapore to buy the latest model for his wife.

Vietnamese tourist Tran Anh Vu with his new iPhone 18 Pro. He flies in from Vietnam with a few friends every year to buy the latest iPhones for himself, his mother and his wife. ST PHOTO: BRIAN TEO

Vietnamese tourist Tran Anh Vu with his new iPhone 18 Pro. He flies in from Vietnam with a few friends every year to buy the latest iPhones for himself, his mother and his wife.

Tran arrived at the store around midnight to queue. It is easier to get the latest iPhone in Singapore than in Vietnam, said the 30-year-old, who travelled here specifically for the new iPhone.

He said the crowd appeared smaller this year compared with 2025, although he noticed many resellers at the launch.

Tran bought two iPhone 18 Pro Max phones, in burgundy and glacier.

Although trips to Singapore cost him $200 to $400 in travel expenses, he felt it was worth the extra cost to get the phone quickly. On coming back for the iPhone launch, he said: “I think the feeling is the same every year, to get the first iPhone,” he said.

The launch also drew families, including 55-year-old Irene, who queued with her 85-year-old mother, Chin Chu. The pair began queuing at about 8.10am.

Chin Chu (left) and her daughter Irene holding their new iPhone 18 Pro phones during the launch on Sept 18. ST PHOTO: BRIAN TEO

Chin Chu (left) and her daughter Irene holding their new iPhone 18 Pro phones during the launch on Sept 18.

Irene said she wanted her mother to have the latest iPhone as well. “If I have one, she should have one too.”

The queue continued to draw attention from passers-by, with some gamely deciding to join the line.

Alongside the iPhone 18 Pro and Pro Max, Apple launched the AirPods 5, Apple Watch Ultra 4 (from $1,199) and Apple Watch Series 12 (from $599) in Singapore.

The new iPhones run on iOS 27 and include Apple Intelligence features, including an upgraded Siri that can draw on information from a user’s messages, e-mail and photos.

发布于 2026 年 9 月 18 日上午 10:55

更新于2026年9月18日下午12:56

Hector Yong 先生是新加坡第一个购买 iPhone 18 Pro Max 的用户，他很早就购买了这款手机，并被更小的动态岛和改进的摄像头等新功能所吸引。

iPhone 18 Pro 机型配备 4800 万像素摄像头（带光圈控制）、A20 Pro 芯片（图形处理速度提升 40%）、更长的电池续航时间，并提供多种颜色和存储选项。

发布会当天吸引了包括国际粉丝和家庭在内的各种买家，苹果还同时发布了 AirPods 5 和 Apple Watch Ultra 4 等其他产品。

新加坡——19岁的学生Hector Yong成为新加坡第一个拿到最新款iPhone 18 Pro Max的人——他在前一天晚上11点抵达了苹果位于乌节路的商店。

这位就读于ITE东区学院的学生目前正在实习，9月18日早上8点商店开门前，他和其他大约200名顾客一起在店外排队。那天是他的休息日。

Yong表示，他之所以决定亲自去排队，是因为他看到了苹果公司多年来产品发布时的盛况。

他之前使用过 iPhone 17 Pro Max，他说 18 Pro Max 更大的电池、摄像头和更小的动态岛（屏幕顶部的交互式显示区域）是吸引他购买这款新机型的几个特点。

“我买新手机时，屏幕真的是我考虑的主要因素，所以更小的动态岛对我来说是主要因素之一，”他说。

9月18日，Hector Yong购买了iPhone 18 Pro Max。（海峡时报照片：BRIAN TEO）

Hector Yong 于 9 月 18 日购买了 iPhone 18 Pro Max。

早上7点40分左右，大约140人整齐地排起了长队，到开门时，队伍已经壮大到200人。一些顾客坐着或睡觉等候，另一些人则与其他粉丝聊天。还有几位顾客带着行李袋。

临近早上八点，店外的人群越来越兴奋。苹果员工在商店开门前开始五分钟倒计时，顾客们也跟着一起倒数。

9月18日，首批顾客走进位于乌节路的苹果专卖店。（海峡时报摄影：BRIAN TEO）

9月18日，第一批顾客走进了位于乌节路的苹果专卖店。

早上8点整，顾客们兴高采烈地涌入商店，领取他们的新手机或进行现场购物。

店内，顾客们围着苹果公司的员工，询问有关新款手机的问题，员工们则帮助他们购买。

9月18日，顾客在苹果商店购物。（海峡时报摄影：BRIAN TEO）

9月18日，顾客在苹果商店购物。

作为新加坡首位购买新款iPhone的顾客，Yong自豪地说：“我非常荣幸能成为新加坡首位拿到这款手机的人。我一直很期待体验它的新功能。”

他曾考虑过新款勃艮第酒红色，但最终还是选择了冰蓝色冰川蓝。“勃艮第酒红色确实很漂亮，我得承认，但我最喜欢的还是冰川蓝，”他说。

iPhone 18 Pro 和 iPhone 18 Pro Max 是苹果旗舰智能手机系列的最新成员。

iPhone 18 Pro 起售价为 1899 美元，Pro Max 起售价为 2099 美元。两款机型均提供 256GB、512GB、1TB 和 2TB 存储容量选择，并有黑色、银色、冰川白和勃艮第红四种颜色可选。

9月18日，游客们在苹果商店新机发布会上与他们的新款iPhone 18 Pro合影。（ST PHOTO：BRIAN TEO）

9月18日，游客们在苹果商店参加iPhone 18 Pro手机发布会时，与他们的新手机合影。

新款 Pro 机型配备了 4800 万像素 Fusion 主摄像头，具有可变光圈，使用户能够根据不同的光照条件和景深效果调整光圈——这在 iPhone 上尚属首次。

这些手机搭载了苹果的 A20 Pro 芯片，苹果表示，该芯片的图形性能比上一代 A19 Pro 芯片快 40%。

备受期待的苹果 Duo 是一款外形酷似护照的可折叠手机，苹果于 9 月 9 日发布了这款手机，并将于 10 月 23 日上市。

iPhone 18 系列机型于 9 月 12 日起在新加坡接受预订，顾客可以选择到 Apple Store 取货或送货上门。

但对一些顾客来说，在新品上市当天到店购物本身就是一种吸引力。

越南公民 Tran Anh Vu 也参加了 2025 年在乌节路商店举行的 iPhone 发布会，之后他返回新加坡为妻子购买了最新款 iPhone。

越南游客陈英武（Tran Anh Vu）手持他的新款iPhone 18 Pro。他每年都会和几个朋友从越南飞来，为自己、母亲和妻子购买最新款的iPhone。ST摄影：BRIAN TEO

越南游客 Tran Anh Vu 手持他的新款 iPhone 18 Pro。他每年都会和几个朋友从越南飞来，为自己、母亲和妻子购买最新款的 iPhone。

Tran大约在午夜时分到达商店排队。这位30岁的男子说，在新加坡买到最新款iPhone比在越南容易得多，他特地来新加坡就是为了买新款iPhone。

他表示，与 2025 年相比，今年的人群似乎较少，尽管他注意到发布会上有很多经销商。

Tran 买了两部 iPhone 18 Pro Max 手机，颜色分别是酒红色和冰川白。

虽然去新加坡的行程花费了他200到400美元的差旅费，但他觉得为了尽快拿到手机，这笔额外的花费是值得的。谈到再次回来参加iPhone发布会，他说：“我觉得每年拿到第一部iPhone的感觉都一样。”

此次发布会也吸引了不少家庭前来，其中包括55岁的艾琳，她和85岁的母亲陈楚一起排队。母女俩大约在早上8点10分开始排队。

9月18日，陈楚（左）和她的女儿艾琳在发布会上手持她们的新iPhone 18 Pro手机。（海峡时报摄影：BRIAN TEO）

9 月 18 日，在 iPhone 18 Pro 发布会上，Chin Chu（左）和她的女儿 Irene 手持她们的新 iPhone 18 Pro 手机。

艾琳说她也想让妈妈拥有最新款的iPhone。“如果我有一部，她也应该有一部。”

排队的人群持续吸引着路人的目光，有些人甚至大胆地决定加入队伍。

除了 iPhone 18 Pro 和 Pro Max 之外，苹果还在新加坡推出了 AirPods 5、Apple Watch Ultra 4（起价 1199 美元）和 Apple Watch Series 12（起价 599 美元）。

新款 iPhone 运行 iOS 27 系统，并包含 Apple Intelligence 功能，包括升级后的 Siri，它可以从用户的短信、电子邮件和照片中获取信息。