Converse ad backlash highlights fashion’s struggle with controversial imagery匡威广告引发的强烈反弹凸显了时尚界在处理争议性图像方面面临的困境
Converse's decision to pull the campaign highlights the risks fashion brands face when imagery carries unintended cultural and historical associations.
The promotion was a collaboration with K-pop singer Karina of Aespa. Photo: Handout
The footwear and apparel company Converse said this past week that it had taken down a sneaker advertisement that set off intense backlash as social media users said it was evocative of Ku Klux Klan imagery.
One image in the campaign featured the bottom half of a person wearing a white garment, which commentators likened to a Klan robe, while the figure holds a pair of black sneakers.
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Converse ad backlash highlights fashion’s struggle with controversial imagery
此次推广活动是与韩国流行歌手、Aespa乐队成员Karina合作进行的。图片：官方提供
鞋服公司匡威上周表示，已撤下一则引发强烈反弹的运动鞋广告，社交媒体用户称该广告让人联想到三K党的形象。
此次宣传活动中的一张图片展示了一个人的下半身，他穿着白色衣服，评论员将其比作三K党长袍，而这个人手里拿着一双黑色运动鞋。
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匡威广告引发的强烈反弹凸显了时尚界在处理争议性图像方面面临的困境