Chuseok food delivery booms as orders for holiday menus soar

Chuseok delivery orders for holiday foods surged on Baedal Minjok, with songpyeon, modumjeon, and namul seeing the biggest jumps. Woowa Brothers said demand was concentrated on Chuseok Day itself, reflecting convenience-seeking behavior and more first-time orders from new restaurants. A Baemin official said the shorter holiday this year could push more consumers to use the app for holiday meals and new stores. Yogiyo also expects strong demand for shared dishes, alcohol, and dessert orders.

Songpyeon orders on Chuseok Day last year rose 4.8 times from the same day of the previous week on Baemin.

Orders for modumjeon increased 270 percent, while namul orders rose 135 percent.

Galbijjim orders grew 39 percent, and orders for yakgwa and hangwa increased 44 percent.

On Chuseok Day last year, 67 percent of completed Baemin orders were first-time orders from specific merchants, up from 49 percent the previous week.

About 40 percent of total daily orders on Chuseok Day last year were placed between 8 a.m. and 11 a.m.

Published Sep 24, 2026 4:28 pm KST

Children taste "songpyeon," or traditional Korean rice cakes, ahead of the Chuseok holiday at a daycare center in Buk District, Jeonnam-Gwangju Special Metropolitan City, Tuesday. Yonhap

Ordering food through delivery apps has become an everyday routine in Korea, and the trend is rapidly reshaping how people prepare for traditional holidays, as demand for Chuseok dishes soars on delivery platforms.

On Thursday, the first day of the Chuseok holiday, Woowa Brothers said delivery orders for "songpyeon," or traditional Korean rice cakes, surged 4.8-fold on Chuseok Day last year compared to the same day of the previous week.

Other holiday food staples also saw sharp increases in demand during the same period, according to Woowa Brothers, the operator of Korea’s top delivery app Baedal Minjok (Baemin).

Orders for "modumjeon," or assorted Korean pancakes, jumped 270 percent, while "namul," or seasoned vegetable dishes, rose 135 percent. Orders for "galbijjim," or braised beef ribs, and traditional sweets such as "yakgwa" and "hangwa" grew 39 percent and 44 percent, respectively.

Rather than spreading out over the holiday period, delivery orders were heavily concentrated on Chuseok Day itself. It is interpreted that consumers want convenience, so they choose ready-to-eat meals instead of dealing with the hassle of grocery shopping and cooking.

Another key trend in holiday delivery is that more people order from restaurants they have never tried before.

On Chuseok Day last year, 67 percent of completed orders on Baemin were first-time orders from specific merchants, up 18 percentage points from 49 percent the previous week.

This is seen as consumers visiting their hometowns often order from restaurants in new areas, while others try different places because their usual favorite spots are closed for the holiday.

Order times also changed on Chuseok Day, as many people ordered early in the morning. Last year, about 40 percent of total daily orders happened between 8 a.m. and 11 a.m. as families prepared for morning ancestral rites or early lunches.

"With this year's Chuseok holiday being relatively short compared to last year, the movement of consumers resolving holiday meals through the app or trying out new stores will become even more active," a Baemin official said.

Another delivery platform, Yogiyo, expects people to order more large meals like chicken, pizza and stews to share with family, as well as alcohol with snacks, during the holiday period.

During last year's Chuseok, Yogiyo saw pizza orders rise 21.8 percent compared to the week before, while burger and chicken orders grew 13.8 percent and 13.0 percent. Ice cream and cafe latte orders jumped 90.1 percent and 82.6 percent, showing that more people now order desserts after holiday meals.

在Baedal Minjok平台上，中秋节期间节日食品的外卖订单激增，其中松饼、豆瓣煎和蔬菜的订单增幅最大。Woowa Brothers表示，需求主要集中在中秋节当天，这反映出消费者追求便捷的消费习惯以及更多人首次尝试新餐厅。Baedal Minjok的一位负责人表示，今年假期较短，可能会促使更多消费者使用该应用程序订购节日餐点和新餐厅。Yogiyo也预计，共享菜肴、酒水和甜点的需求将十分强劲。

去年中秋节当天，Baemin 平台上的松饼订单量比前一周同一天增长了 4.8 倍。

modumjeon 的订单量增长了 270%，而 namul 的订单量增长了 135%。

Galbijjim 的订单增长了 39%，yakgwa 和 hangwa 的订单增长了 44%。

去年中秋节，在 Baemin 平台上完成的订单中，有 67% 是来自特定商家的首次订单，高于前一周的 49%。

去年中秋节当天，约有40%的订单是在上午8点至11点之间下的。

发布于2026年9月24日下午4:28（韩国标准时间）

周二，在全罗南道光州特别广域市北区的一家托儿中心，孩子们在中秋节前品尝韩国传统年糕“松饼”。（韩联社）

在韩国，通过外卖应用程序订餐已成为日常生活的一部分，而且随着中秋节菜肴在外卖平台上的需求激增，这种趋势正在迅速改变人们准备传统节日的方式。

周四是中秋节假期的第一天，Woowa Brothers公司表示，与前一周的同一天相比，去年中秋节当天“松饼”（韩国传统年糕）的外卖订单量激增了4.8倍。

据韩国顶级外卖应用外卖平台（Baedal Minjok，简称 Baemin）的运营商 Woowa Brothers 称，同期其他节日食品的需求也出现了大幅增长。

韩式什锦煎饼（modumjeon）的订单量增长了270%，什锦蔬菜（namul）的订单量增长了135%。炖牛肋骨（galbijjim）以及药果（yakgwa）和糖果（hangwa）等传统甜点的订单量分别增长了39%和44%。

与假期期间订单分散的情况不同，外卖订单主要集中在中秋节当天。这表明消费者追求便利，因此选择即食食品，而不是费时费力地去超市购物和烹饪。

假日外卖的另一个主要趋势是，越来越多的人开始从他们以前从未尝试过的餐厅订餐。

去年中秋节，在 Baemin 平台上完成的订单中，有 67% 是来自特定商家的首次订单，比前一周的 49% 增长了 18 个百分点。

人们认为，回老家的消费者经常会从新地区的餐馆订餐，而另一些人则会尝试不同的地方，因为他们平时喜欢的餐馆在假期期间关门了。

中秋节当天，订餐时间也发生了变化，许多人选择在清晨订餐。去年，约40%的每日订单集中在早上8点至11点之间，因为那时许多家庭都在准备祭祀祖先或享用早午餐。

“由于今年的中秋节假期比去年短，消费者通过应用程序解决节日餐食或尝试新店的趋势将会更加活跃，”一位 Baemin 官员表示。

另一家外卖平台 Yogiyo 预计，在假期期间，人们会订购更多像鸡肉、披萨和炖菜这样的大餐与家人分享，以及酒水和小吃。

去年中秋节期间，Yogiyo的披萨订单量比前一周增长了21.8%，汉堡和炸鸡的订单量分别增长了13.8%和13.0%。冰淇淋和拿铁咖啡的订单量分别猛增了90.1%和82.6%，这表明现在更多的人在节日大餐后会点甜点。