Olympics-USOPC anticipating participation surge in US from LA28, 2034 Games奥运会和美国奥委会预计，从2028年洛杉矶奥运会到2034年奥运会，美国奥运会参赛人数将激增。
NEW YORK, Sept 25 (Reuters) - The U.S. Olympic & Paralympic Committee expects two domestic Games in the span of six years will prompt a surge of interest in Olympic sport, CEO Sarah Hirshland said on Friday, with LA28 around the corner and Salt Lake City due to host in 2034.
CEO of the U.S. Olympic and Paralympic Committee Sarah Hirshland speaks during a round table on collegiate sports in the White House in Washington, D.C., March 6, 2026. REUTERS/Nathan Howard
NEW YORK, Sept 25 (Reuters) - The U.S. Olympic & Paralympic Committee expects two domestic Games in the span of six years will prompt a surge of interest in Olympic sport,CEO SarahHirshland said on Friday, with LA28 around the corner and Salt Lake City due to host in 2034.
The Atlanta Games in 1996 preceded a double-digit uptick in participation in some Olympic sports in the US, Hirshland told reporters, expecting a similar boost when the country hosts for the first time since Salt Lake City had the 2002 Winter Games.
"We've had a number of conversations here with our respective national governing bodies this week about how to think about the participation interest that we anticipate on the backs of the LA28 games as a result of the data points that we have both anecdotal and sort of factual around the impact of the '96 Games 30 years ago," said Hirshland.
"The work that our teams are doing now ...is to think about how do we ensure that in a world where social media is prevalent and information flows so much more freely than it did back in 1996."
The USOPC has poured efforts into social media over the last two Games in Paris and Milano Cortina, as the International Olympic Committee relaxed rules around what athletes can post at the Olympics.
Hirshland said she anticipated that the LA28 Games and Salt Lake City in 2034 could prompt an interest in more niche Olympic sports at college level, where the country's more traditional pastimes like American football still dominate the landscape.
"That would be absolutely a victory from our perspective. We have to have the schools prepared to accept that interest and be able to support it," she said.
(Reporting by Amy Tennery in New York; Editign by Ken Ferris)
Thank you for your report!
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美国奥林匹克和残奥委员会首席执行官萨拉·赫什兰于2026年3月6日在华盛顿特区白宫举行的大学体育圆桌会议上发表讲话。（路透社/内森·霍华德摄）
纽约，9 月 25 日（路透社）——美国奥林匹克和残奥委员会首席执行官莎拉·赫什兰周五表示，预计六年内举办两届国内奥运会将引发人们对奥林匹克运动的浓厚兴趣，洛杉矶 28 奥运会即将到来，盐湖城将于 2034 年举办奥运会。
希尔什兰德告诉记者，1996 年亚特兰大奥运会之后，美国一些奥运项目的参与人数出现了两位数的增长，他预计，自 2002 年盐湖城举办冬季奥运会以来，美国首次举办奥运会时，也会出现类似的增长。
“本周，我们与各自的国家管理机构进行了多次对话，讨论如何看待洛杉矶28届奥运会之后，我们预期会涌现的参与兴趣。我们掌握了一些数据，包括轶事和事实，这些数据都与30年前的96年奥运会的影响有关，”希尔什兰德说。
“我们团队现在正在做的工作……是思考如何在社交媒体盛行、信息流动比 1996 年自由得多的当今世界确保这一点。”
在过去两届巴黎奥运会和米兰科尔蒂纳奥运会上，随着国际奥委会放宽对运动员在奥运会期间可以发布内容的规定，美国奥委会大力发展社交媒体。
希尔什兰德表示，她预计洛杉矶2028年冬奥会和盐湖城2034年冬奥会可能会激发人们对大学层面更小众的奥运项目的兴趣，而目前美国更传统的消遣方式，如美式橄榄球，仍然占据主导地位。
“从我们的角度来看，那绝对是一场胜利。我们必须让学校做好准备，接受并支持这种兴趣，”她说。
（纽约艾米·坦纳里报道；肯·费里斯编辑）
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