8 in 10 Korean social media users want AI content labels, citing distrust

More than 8 in 10 Korean social media users said AI-generated content and ads should be clearly labeled, according to an Opensurvey poll released Saturday. The survey found strong support across YouTube, Instagram and TikTok users, driven by distrust of material that can seem artificial or misleading. Many respondents wanted more detailed disclosure than a basic label, including what parts of a post used AI and clearer notices for ads or sponsorships.

Opensurvey surveyed 900 YouTube, Instagram and TikTok users in Korea.

85.6 percent said social media platforms should disclose whether content was made using AI.

Among respondents, 54.1 percent said AI labeling was absolutely necessary.

Support for disclosure was 88 percent among YouTube users, 85.3 percent among Instagram users and 83.3 percent among TikTok users.

The report said 37.8 percent wanted disclosures identifying which parts of a post used AI, while 33.7 percent wanted clearer notices for advertising or sponsorship.

Published Sep 26, 2026 4:52 pm KST

More than eight in 10 social media users in Korea said artificial intelligence (AI)-generated content and advertisements should be clearly labeled, reflecting growing discomfort over material that can appear artificial, misleading or difficult to verify.

In a survey released Saturday by research firm Opensurvey, 85.6 percent of 900 YouTube, Instagram and TikTok users said social media platforms should disclose whether content was made using AI. Among respondents, 54.1 percent said such labeling was “absolutely necessary.”

Support for disclosure was high across all three platforms: 88 percent among YouTube users, 85.3 percent among Instagram users and 83.3 percent among TikTok users.

Nearly half of respondents, 49.9 percent, said AI-generated content felt artificial or awkward. Another 39 percent said they questioned whether its information was factual, while 33.8 percent said undisclosed AI use made them feel deceived.

Only 11.4 percent described AI content as creative, 10.4 percent called it interesting and 9.6 percent said it felt new.

The skepticism also extended to advertising. Among the respondents who recalled a negative reaction, 13.2 percent said it stood out because it appeared to have been made with AI. Some 20.7 percent said ads felt exaggerated, while 18.7 percent said they were repeatedly exposed to such content.

Users said basic labeling alone was not enough. Some 37.8 percent wanted disclosures identifying which parts of a post used AI, while 33.7 percent said they wanted clearer notices for advertising or sponsorship.

“Users are deeply fatigued by the possibility of distorted information and deception behind AI’s convenience,” the report said, adding that platforms and creators risk distrust if they do not clearly disclose when and how AI is used.

根据Opensurvey周六发布的一项民意调查，超过80%的韩国社交媒体用户认为，人工智能生成的内容和广告应该被清晰标注。这项调查发现，YouTube、Instagram和TikTok用户普遍支持这一观点，其主要原因是用户对看似人工或具有误导性的内容缺乏信任。许多受访者希望获得比基本标签更详细的信息披露，例如帖子中哪些部分使用了人工智能，以及更清晰的广告或赞助提示。

Opensurvey 对韩国的 900 名 YouTube、Instagram 和 TikTok 用户进行了调查。

85.6% 的人表示，社交媒体平台应该披露内容是否使用人工智能制作。

在受访者中，54.1%的人表示人工智能标注是绝对必要的。

YouTube 用户中支持信息披露的比例为 88%，Instagram 用户中为 85.3%，TikTok 用户中为 83.3%。

报告称，37.8% 的人希望披露帖子中哪些部分使用了人工智能，而 33.7% 的人希望广告或赞助信息有更清晰的通知。

发布于2026年9月26日下午4:52（韩国标准时间）

韩国超过 80% 的社交媒体用户表示，人工智能 (AI) 生成的内容和广告应该明确标注，这反映出人们对可能显得虚假、误导或难以核实的内容越来越感到不安。

市场调研公司Opensurvey周六发布的一项调查显示，在接受调查的900名YouTube、Instagram和TikTok用户中，85.6%的人认为社交媒体平台应该披露内容是否使用人工智能制作。其中，54.1%的受访者表示，这种标注“绝对必要”。

在所有三个平台上，用户对信息披露的支持率都很高：YouTube 用户为 88%，Instagram 用户为 85.3%，TikTok 用户为 83.3%。

近半数受访者（49.9%）表示，人工智能生成的内容感觉不自然或尴尬。另有39%的受访者质疑其信息的真实性，而33.8%的受访者表示，未公开披露的人工智能使用情况让他们感到受骗。

只有 11.4% 的人认为 AI 内容有创意，10.4% 的人认为它很有趣，9.6% 的人认为它感觉很新颖。

这种怀疑态度也延伸到了广告领域。在回忆起负面广告体验的受访者中，13.2%的人表示，广告之所以显得格外突出，是因为它看起来像是用人工智能制作的。约20.7%的人表示广告内容过于夸张，而18.7%的人表示他们反复接触到此类内容。

用户表示，仅靠基本的标签标注是不够的。约37.8%的用户希望看到披露信息，标明帖子中哪些部分使用了人工智能技术；另有33.7%的用户表示，他们希望广告或赞助信息有更清晰的提示。

报告称，“用户对人工智能带来的便利背后可能存在的扭曲信息和欺骗深感厌倦”，并补充说，如果平台和创作者不明确披露何时以及如何使用人工智能，就会面临不信任的风险。