Cambodia’s Legend Cinema picks Penang for first Malaysian outlet, opening in Sunshine Mall by December

Cambodia's Legend Cinema is set to expand overseas, planning to inaugurate its first Malaysian outlet at Sunshine Mall in Penang by the end of the year.

The company aims to introduce its brand to Malaysia, with future plans to include Cambodian films in the market.

The expansion marks a significant cultural and economic collaboration between Cambodia and Malaysia, fostering greater cross-cultural exchanges and strengthening regional ties.

Legend Cinema's move, facilitated through a memorandum of understanding with developer Crimson Omega Sdn Bhd, signifies a notable milestone for both the Cambodian cinema industry and Malaysia's market.

PHNOM PENH, Sept 26 — Cambodia’s Legend Cinema is expanding overseas for the first time, with plans to open its first Malaysian outlet at Sunshine Mall in Penang by the end of this year.

“We chose Penang because it is a good city and well-known among Cambodians. We aim to expand our Cambodian brand to Malaysia, starting with Penang and later moving into other cities.

“In future, we will also bring Cambodian movies to the Malaysian market,” Legend Cinema Co Ltd chief operating officer Nai Eng Mean told Bernama on Friday.

The company signed a memorandum of understanding (MoU) with Crimson Omega Sdn Bhd to open cinema halls at Sunshine Mall in Air Itam by December.

Crimson Omega is the developer and management company of Sunshine Central Penang, which includes Sunshine Mall.

Crimson Omega project director Ivan Leong Ka Sheng said Legend Cinema’s entry would bring new expertise to Malaysia’s cinema industry.

“It is an important milestone for our group as well. With Legend Cinema’s entry, we can bring its technological expertise and professionalism to the Malaysian market,” he said.

Cambodia’s Ministry of Culture and Fine Arts under-secretary of state Ek Buntha said the partnership would strengthen cultural and creative ties between the two countries.

“The presence of Cambodian companies in the international market will promote Cambodian brands, open new pathways and create additional opportunities for Cambodia’s cinema industry to grow,” he said.

Malaysian Ambassador to Cambodia Shaharuddin Onn, who attended the signing ceremony, said the MoU symbolised the strong cultural and economic ties between the two Asean member states.

“Legend’s expansion into Malaysia has the potential to contribute to growing cultural exchanges between our two countries and the wider Asean region.

“The collaboration highlights the role of cinema not only as an entertainment platform but also as a cultural bridge promoting greater understanding and cooperation between the peoples of Malaysia and Cambodia,” he said.

Established in 2011, Legend Cinema has grown into a household name in Cambodia, attracting about 200,000 moviegoers each month. — Bernama

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柬埔寨传奇影院计划拓展海外市场，预计今年年底前在槟城阳光购物中心开设其在马来西亚的第一家分店。

该公司旨在将其品牌引入马来西亚，未来计划将柬埔寨电影也引入该市场。

此次扩建标志着柬埔寨和马来西亚之间在文化和经济领域开展了重要的合作，促进了更广泛的跨文化交流，并加强了区域联系。

Legend Cinema 通过与开发商 Crimson Omega Sdn Bhd 签署谅解备忘录促成了此次搬迁，这对于柬埔寨电影业和马来西亚市场而言都是一个重要的里程碑。

金边，9 月 26 日讯——柬埔寨传奇影院首次进军海外市场，计划于今年年底前在槟城阳光购物中心开设其在马来西亚的第一家分店。

“我们选择槟城是因为它是一座好城市，而且在柬埔寨人中也很有名。我们的目标是将我们的柬埔寨品牌拓展到马来西亚，首先从槟城开始，然后再扩展到其他城市。”

“未来，我们还将把柬埔寨电影引入马来西亚市场，”Legend Cinema Co Ltd 首席运营官 Nai Eng Mean 周五告诉马新社。

该公司与 Crimson Omega Sdn Bhd 签署了一份谅解备忘录 (MoU)，计划于 12 月在亚依淡的 Sunshine Mall 开设电影院。

Crimson Omega 是槟城阳光中心（Sunshine Central Penang）的开发商和管理公司，其中包括阳光购物中心（Sunshine Mall）。

Crimson Omega 项目总监梁家生表示，传奇影业的加入将为马来西亚电影业带来新的专业知识。

“这对我们集团来说也是一个重要的里程碑。随着Legend Cinema的加入，我们可以将其技术专长和专业精神带到马来西亚市场，”他说道。

柬埔寨文化艺术部副部长​​埃克·本塔表示，此次合作将加强两国之间的文化和创意联系。

他说：“柬埔寨公司在国际市场上的存在将促进柬埔寨品牌的发展，开辟新的道路，并为柬埔寨电影业的发展创造更多机会。”

出席签字仪式的马来西亚驻柬埔寨大使沙哈鲁丁·翁表示，该谅解备忘录象征着这两个东盟成员国之间牢固的文化和经济联系。

“Legend进军马来西亚市场，有可能促进我们两国以及更广泛的东盟地区之间日益增长的文化交流。

他说：“此次合作凸显了电影的作用，它不仅是娱乐平台，也是促进马来西亚和柬埔寨人民之间相互了解与合作的文化桥梁。”

Legend Cinema成立于2011年，如今已成为柬埔寨家喻户晓的影院，每月吸引约20万名观众。——马新社

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