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Don Don Donki, RedMart and some online grocery stores to display unit prices under expanded pilot

More supermarkets and online stores in Singapore will display unit prices for groceries to help consumers compare prices and make informed choices. Read more at straitstimes.com.

The Straits TimesMarisa Yeo2026-09-28 13:53查看原文 ↗

The expanded pilot will include a wider range of commonly purchased grocery items such as flour, milk, butter, snacks, soups, and sauces.

Published Sep 28, 2026, 01:53 PM

Updated Sep 28, 2026, 01:53 PM

Don Don Donki and RedMart will join major supermarkets in displaying unit prices for selected grocery items to help consumers compare prices easily.

The expanded pilot starting October will include more grocery items and extend unit pricing to online stores for eight weeks.

Consumer feedback will be collected to improve the programme, which aims to increase price transparency and help shoppers find better value.

SINGAPORE – More supermarket chains, online stores and grocery items will be added to a pilot programme to help consumers make informed choices as they compare grocery prices across brands and quantities.

Don Don Donki and RedMart will join major supermarket operators in displaying unit prices for selected grocery categories, said the Competition and Consumer Commission of Singapore (CCS) and the Consumers Association of Singapore (CASE) in a joint statement on Sept 28.

The announcement follows an original pilot programme from September to December 2025.

During this period, more than 150 outlets of major operators FairPrice, Sheng Siong, Prime Supermarket, Cold Storage and Giant displayed unit prices of selected household items such as rice, meat, seafood and formula milk powder.

Consumer feedback was encouraging, with shoppers finding unit pricing useful for comparing prices across different brands and package sizes, said CCS and CASE.

“When products come in different pack sizes, it can be difficult to tell which one really offers better value,” said CCS chief executive Alvin Koh.

“Unit pricing makes that comparison easier, and we are encouraged that consumers found it useful in the first pilot.”

More stores, wider item range in next phase

The expanded pilot will cover a wider array of commonly purchased grocery items, including flour, milk, butter, snacks, soups and sauces.

FairPrice, Sheng Siong, Prime Supermarket, Don Don Donki and RedMart will commence the expanded pilot on Oct 1, while Cold Storage and Giant will do so on Nov 1. Each participant will run the trial for eight weeks.

Under the expanded pilot, unit pricing will also be extended to online stores.

Sheng Siong and RedMart will show unit prices for selected grocery items on their online shopping platforms on Oct 1, followed progressively by those of other major operators.

Consumers may be approached at participating outlets or through online surveys for their feedback, and are encouraged to share their views on their shopping experience.

CASE president Melvin Yong said: “I am happy to see the strong buy-in from the industry for the unit pricing pilot. The expanded pilot will enhance price transparency for consumers and help them to compare unit prices of daily essentials across more products and more operators, including the onboarding of online stores.

“We hope to incorporate the feedback from consumers and the lessons learnt from the first pilot into this next phase.”

Consumers can continue to compare the unit prices of more than 13,900 daily essentials on CASE’s Price Kaki mobile app, he added.

For more information, visit https://go.gov.sg/unitpricing

Consumers Association of Singapore

CCCS/Competition and Consumer Commission of Singapore

扩大后的试点项目将涵盖更多常见的食品杂货，例如面粉、牛奶、黄油、零食、汤和酱料。

发布于 2026 年 9 月 28 日下午 1:53

更新于2026年9月28日下午1:53

唐吉诃德和RedMart将与各大超市一起，展示部分食品杂货的单价，以帮助消费者轻松比较价格。

从10月开始的扩大试点项目将涵盖更多食品杂货，并将单价定价扩展到网上商店，为期八周。

我们将收集消费者反馈意见，以改进该计划。该计划旨在提高价格透明度，帮助购物者找到更划算的商品。

新加坡——一项试点计划将纳入更多连锁超市、网上商店和食品杂货，以帮助消费者在比较不同品牌和数量的食品杂货价格时做出明智的选择。