AI-assisted shopping to rise 130% during holidays, Adobe says

Shoppers using artificial intelligence as a research tool are more likely to buy something and will spend more on each transaction than those coming from non-AI channels, Adobe said. — Pexels

What people buy online this holiday shopping season will be increasingly influenced by chatbots such as OpenAI’s ChatGPT, according to Adobe Inc.

AI-assisted traffic to US retail sites will increase 130% from a year ago, the firm said on Sept 28. Shoppers using artificial intelligence (AI) as a research tool are more likely to buy something and will spend more on each transaction than those coming from non-AI channels, Adobe said.

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Adobe公司表示，使用人工智能作为研究工具的购物者更有可能购买商品，并且单笔交易的消费额也高于通过非人工智能渠道购物的购物者。——Pexels

Adobe 公司表示，今年假日购物季，人们的网上购物行为将越来越受到聊天机器人（例如 OpenAI 的 ChatGPT）的影响。

该公司于9月28日表示，人工智能辅助的美国零售网站流量将比一年前增长130%。Adobe表示，使用人工智能(AI)作为研究工具的购物者更有可能购买商品，并且每次交易的消费额高于通过非人工智能渠道购物的购物者。

亚马逊在其零售网站上屏蔽了 Meta 的 Muse AI 代理。

人工智能驱动的购物如今比传统搜索更能促进销售。

人工智能模型大放异彩，将人类从T台上取代。

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