Apple plans engineering-focused overhaul under Ternus, Bloomberg News reports据彭博新闻报道，苹果计划在特纳斯的领导下进行以工程技术为重点的改革。
Sept 29 (Reuters) - Apple's new chief executive officer, John Ternus, is moving to overhaul the iPhone maker with a greater focus on engineering, in an effort to accelerate product development, broaden its range of devices and create a leaner organization, Bloomberg News reported on Tuesday.
New Apple CEO John Ternus reacts on stage as Apple holds an event at the Steve Jobs Theater on its campus in Cupertino, California, U.S., September 9, 2026. REUTERS/Carlos Barria
Sept 29 (Reuters) - Apple's new chief executive officer, John Ternus, is moving to overhaul the iPhone maker with a greater focus on engineering, in an effort to accelerate product development, broaden its range of devices and create a leaner organization, Bloomberg News reported on Tuesday.
The early ideas under consideration include relying less on traditional spring and fall product release schedules and eliminating some middle-management positions to reduce the layers separating engineers from senior executives, the report said, citing people familiar with the discussions.
The report said there are cost-cutting efforts in motion and that Ternus is also seeking new sources of revenue and ways to generate more money from existing products.
Apple did not immediately respond to a Reuters request for comment.
(Reporting by Harshita Mary Varghese in Bengaluru; Editing by Tasim Zahid)
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2026年9月9日，美国加利福尼亚州库比蒂诺，苹果公司在其园区内的史蒂夫·乔布斯剧院举行发布会，新任苹果公司首席执行官约翰·特纳斯在台上做出反应。（路透社/卡洛斯·巴里亚摄）
9月29日（路透社）——彭博新闻周二报道，苹果公司新任首席执行官约翰·特纳斯正着手改革这家iPhone制造商，更加注重工程技术，以加速产品开发，扩大其设备范围，并打造一个更精简的组织。
报道援引知情人士的话称，正在考虑的早期想法包括减少对传统春季和秋季产品发布计划的依赖，并取消一些中层管理职位，以减少工程师与高级管理人员之间的层级。
报告称，公司正在采取削减成本的措施，同时 Ternus 也在寻求新的收入来源以及从现有产品中创造更多利润的方法。
苹果公司尚未回复路透社的置评请求。
（班加罗尔 Harshita Mary Varghese 报道；Tasim Zahid 编辑）
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