I'm Donut, the viral Japanese bakery chain, opening first Singapore outlet

The bakery chain is famous for its pillowy doughnuts.

Some of the doughnuts sold by the popular Japanese bakery chain I'm Donut. (Photos: Instagram/i.m.donut)

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Popular Japanese bakery chain I'm Donut is set to open its first Singapore outlet, the brand revealed in a social media post on Monday (Sep 28). The post shows a picture of a hoarding at an unknown location and is captioned: "2026 – Coming Soon", suggesting that the opening will happen sometime this year.

That same day, a separate account for I'm Donut Singapore also went live.

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Launched in Japan in 2022, I'm Donut is known for its wide range of pillowy doughnuts. The treats are made with a unique brioche dough that combines several types of wheat with pumpkin.

The dough is slowly fermented at a low temperature for an extended period before being quickly fried at a high temperature. This gives the doughnuts a chewy, elastic texture that still melts in your mouth.

Signature flavours include the original doughnut, which is sprinkled with brown sugar; the matcha doughnut and the custard doughnut.

The original doughnut. (Photo: I'm Donut)

The matcha doughnut. (Photo: I'm Donut)

The custard doughnut. (Photo: I'm Donut)

Monday's news comes weeks after the grand opening of I'm Donut's first outlet in Malaysia on Sep 12.

Located at The Exchange TRX in Kuala Lumpur, the outlet is also I'm Donut's first in Southeast Asia.

According to I'm Donut Malaysia, the team developed a special dough made with banana for its doughnuts.

Also available at the store are exclusive flavours, including banana fritter caramel, Milo, and pandan.

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这家连锁面包店以其松软的甜甜圈而闻名。

这是日本知名甜甜圈连锁店 I'm Donut 出售的部分甜甜圈。（图片来源：Instagram/imdonut）

这段音频是由人工智能工具生成的。

日本知名甜甜圈连锁店I'm Donut周一（9月28日）在社交媒体上宣布，即将在新加坡开设首家分店。该帖子发布了一张位于未知地点的围挡照片，并配文“2026 – 即将到来”，暗示新店将于今年开业。

同一天，I'm Donut Singapore 的一个独立账号也上线了。

在 Instagram 上查看此帖子

I'm Donut于2022年在日本创立，以其种类繁多、口感松软的甜甜圈而闻名。这些甜甜圈采用独特的奶油蛋卷面团制成，这种面团融合了多种小麦和南瓜。

面团先在低温下缓慢发酵较长时间，然后再用高温快速油炸。这样制作出来的甜甜圈口感筋道有弹性，入口即化。

招牌口味包括原味甜甜圈（撒上红糖）、抹茶甜甜圈和奶油甜甜圈。

原味甜甜圈。（图片：I'm Donut）

抹茶甜甜圈。（图片：I'm Donut）

奶油甜甜圈。（图片来源：I'm Donut）

周一发布的这条消息距离 I'm Donut 在马来西亚的第一家门店于 9 月 12 日盛大开业仅几周时间。

该店位于吉隆坡的TRX交易所，也是I'm Donut在东南亚的第一家分店。

据 I'm Donut Malaysia 称，该团队为其甜甜圈开发了一种用香蕉制成的特殊面团。

该店还提供独家口味，包括香蕉油条焦糖味、美禄味和香兰味。

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