Lotte Department Store tops $744 mil. in foreign customer sales

Lotte Department Store surpassed 1 trillion won in foreign customer sales nationwide on Tuesday, becoming the first Korean department store operator to reach the milestone. Demand for luxury goods, Korean fashion, food and cultural experiences drove the growth, with Myeong-dong operations generating about 520 billion won. Lotte plans to expand tourist membership services and shopping benefits to regional stores.

Lotte’s foreign customer sales had already exceeded the previous year’s 734.8 billion won by July.

Foreign customer sales at Lotte’s Jamsil complex doubled year over year, while sales at its Busan stores rose 150 percent and those in Jeonju, Gwangju and nearby southwestern areas doubled.

Luxury sales to foreign customers more than doubled from the previous year, Korean fashion sales doubled, and spending at food halls and restaurants increased 50 percent.

Lotte’s tourist membership program has attracted 250,000 members since launching late last year, and the company plans online preregistration and self-service kiosks for card collection.

Shinsegae Department Store recorded 850 billion won in foreign customer sales during the first nine months of the year, while Hyundai Department Store reached 805 billion won as of Monday.

Published Oct 6, 2026 3:46 pm KST

Updated Oct 6, 2026 4:06 pm KST

Visitors to a Lotte Department Store receive a Lotte Tourist Membership Card in this photo released Tuesday. Courtesy of Lotte Department Store

Lotte Department Store said its foreign customer sales nationwide surpassed 1 trillion won ($744 million) on Tuesday, making it the first Korean department store operator to reach the milestone.

The retailer, which already exceeded last year's total of 734.8 billion won in July, attributed the growth to demand for luxury goods and Korean fashion, food and cultural experiences.

Its Myeong-dong shopping district operations in central Seoul generated about 520 billion won in sales to foreign customers. The flagship store has expanded Korean fashion offerings and themed events to attract overseas visitors.

Foreign customer sales at its Jamsil complex in eastern Seoul doubled from a year earlier. Shoppers from North America and Europe accounted for 35 percent of foreign sales there, up 15 percent from 2019.

Growth also extended beyond Seoul. Sales to foreign shoppers at its Busan stores rose 150 percent from the previous year, while those at stores in the country’s southwestern region, including Jeonju and Gwangju, doubled during the same period, according to the company.

The sports and leisure section at Lotte Department Store’s main branch in Myeong-dong, central Seoul, bustles with visitors in this photo released Tuesday. Courtesy of Lotte Department Store

Luxury sales to foreign customers more than doubled from last year, while Korean fashion sales doubled. Foreign spending at food halls and restaurants increased 50 percent.

Lotte plans to introduce an online preregistration for its tourist membership program, which has attracted 250,000 members since its launch late last year. Physical cards will still be collected at stores, with self-service kiosks planned.

Shopping benefits for foreign customers will also expand to regional stores, including branches in Daegu, Daejeon, Jeonju and Pohang.

“It is meaningful to have set a new milestone by becoming the first in the department store industry to surpass 1 trillion won in annual sales to foreign customers. Foreign customers seeking experiences of Korean culture and lifestyles have become a core customer group for department stores,” said Lotte Department Store CEO Jung Hyun-seok.

“We will continue to anticipate global customers' needs and strengthen differentiated shopping experiences and offerings to grow into a global department store representing Korea.”

The trend is not limited to Lotte. The country's two other major department store operators also expect to surpass 1 trillion won in annual foreign customer sales by the end of the year.

Shinsegae Department Store’s foreign customer sales reached 850 billion won in the first nine months of this year, more than double the amount recorded during the same period last year, putting it on track to exceed 1 trillion won for the full year.

Hyundai Department Store also expects to cross the 1 trillion won mark, with its cumulative foreign customer sales reaching 805 billion won as of Monday.

乐天百货周二宣布，其全国范围内的外国顾客销售额突破1万亿韩元，成为首家达到这一里程碑的韩国百货公司。奢侈品、韩国时尚服饰、美食和文化体验的需求推动了销售额的增长，其中明洞店的销售额约为5200亿韩元。乐天计划将游客会员服务和购物优惠推广至其他地区的门店。

截至7月份，乐天集团的海外客户销售额已经超过了上年同期的7348亿韩元。

乐天蚕室综合大楼的外国顾客销售额同比增长一倍，釜山门店的销售额增长了 150%，全州、光州及附近西南地区的门店销售额也增长了一倍。

奢侈品销售额较上年增长了一倍多，韩国时尚产品销售额翻了一番，美食广场和餐厅的消费额增长了 50%。

乐天旅游会员计划自去年底推出以来，已吸引了 25 万名会员，该公司计划推行在线预注册和自助取卡服务。

今年前九个月，新世界百货的海外客户销售额达到 8500 亿韩元，而截至周一，现代百货的海外客户销售额达到 8050 亿韩元。

发布于2026年10月6日下午3:46（韩国标准时间）

更新于2026年10月6日下午4:06（韩国标准时间）

这张周二发布的照片​​显示，乐天百货商店的顾客正在领取乐天旅游会员卡。照片由乐天百货商店提供。

乐天百货周二表示，其面向全国外国顾客的销售额突破1万亿韩元（7.44亿美元），成为首家达到这一里程碑的韩国百货公司运营商。

这家零售商7月份的销售额已经超过了去年同期的7348亿韩元，该公司将增长归功于对奢侈品以及韩国时尚、美食和文化体验的需求。

其位于首尔市中心明洞购物区的门店每年为外国顾客创造约5200亿韩元的销售额。旗舰店扩大了韩国时尚产品的种类，并举办主题活动以吸引海外游客。

该公司位于首尔东部蚕室购物中心的外国顾客销售额比上年翻了一番。其中，来自北美和欧洲的顾客占外国顾客销售额的35%，比2019年增长了15%。

增长势头也延伸到了首尔以外。据该公司称，釜山门店面向外国顾客的销售额比上年增长了150%，而韩国西南部地区（包括全州和光州）门店的销售额同期也翻了一番。

这张周二发布的照片​​显示，位于首尔市中心明洞的乐天百货总店体育休闲区人头攒动，热闹非凡。照片由乐天百货提供。

奢侈品销售额较去年翻了一番多，韩国时尚产品的销售额也翻了一番。外国顾客在美食广场和餐厅的消费增长了50%。

乐天集团计划为其游客会员计划推出在线预注册功能。该计划自去年底推出以来已吸引了25万名会员。实体会员卡仍将在门店领取，同时计划设立自助服务终端。

外国顾客的购物优惠也将扩展到区域门店，包括大邱、大田、全州和浦项的分店。

乐天百货公司CEO郑贤硕表示：“我们成为百货公司行业首家年销售额突破1万亿韩元（面向海外顾客）的百货公司，这具有重要的里程碑意义。寻求体验韩国文化和生活方式的海外顾客已经成为百货公司的核心客户群体。”

“我们将继续预测全球客户的需求，并加强差异化的购物体验和产品供应，以发展成为代表韩国的全球百货公司。”

这一趋势并非乐天独有。韩国另外两家大型百货公司运营商也预计，到今年年底，其海外顾客的年度销售额将超过1万亿韩元。

今年前九个月，新世界百货的海外客户销售额达到 8500 亿韩元，是去年同期销售额的两倍多，有望在全年突破 1 万亿韩元。

现代百货商店也预计将突破 1 万亿韩元大关，截至周一，其累计海外客户销售额已达 8050 亿韩元。