Fast and friendly: Meet the Singapore F1 fans turned content creators

Published Oct 06, 2026, 12:35 PM

Updated Oct 06, 2026, 10:27 PM

Desiree Choo and other Singapore content creators grew their F1 fan communities by sharing insider tips, event updates, and fostering connections around the Singapore Grand Prix.

Others like Faith Thiam gained rapid followers by explaining complex F1 terms and race details, making the sport more accessible and welcoming to new fans.

These creators face challenges like criticism and health strains but aim to create inclusive, safe spaces especially for female fans to enjoy F1 without judgement.

SINGAPORE – After she became a Formula 1 fan in 2021, Desiree Choo started taking regular walks to the pit building in Marina Bay.

During one of her visits in August 2022, on a whim, she filmed a “tour” of the place and posted the video on TikTok. A flood of comments followed.

“You can go to the pit building? Is it free? How did you get there?”

Soon, her account – @desireechoo – became the go-to for those wanting to know more about the Singapore Grand Prix, posting videos with detailed directions on how to get there and updates on how the Marina Bay Street Circuit was shaping up.

As the demand planner started posting more content, her follower count has also grown – from around 5,000 to 10,300 as at Oct 6 , 2026 .

Choo, 34, is among a growing number of content creators in Singapore who have found their footing in motor sports.

This niche group has grown in recent years, and while there is no official database, those in the scene estimate there are around 15 such creators focusing mainly on F1 content as the Singapore GP rolls into town from Oct 9 to 11.

There were hardly any when the first edition at Marina Bay was held in 2008.

Most content creators see themselves as filling a gap in the community, providing information on the sport, grands prix and their fringe activities.

Along the way, they built their own followings and have taken joy in connecting with like-minded people.

Choo, who also organises track walks for fellow fans, said: “It was all very accidental. I was just sharing my experience and I wasn’t trying to get famous.

“It’s fun and fulfilling because I like connecting with people. I wanted to focus more on the community and that’s how the track walks started.”

She also provides a list of events happening outside the track during and before race week, and operates a Telegram channel where over 400 motor sports fans can chat about their shared interest.

Like Choo, Faith Thiam (@faithlovesracing) also stumbled into fame as a content creator – and almost overnight.

After she became a fan in 2023, she noticed that the sport used many technical terms, so she started making notes to better understand F1 and posting them on Instagram.

These include explanations of races by lap, official documents of the FIA – F1’s governing body – and terms like downforce and undercut.

Her following slowly grew and she was hovering at over 2,000 until one day in September 2024, when she woke up to discover she had 5,000 followers because one of her posts breaking down the Italian GP blew up.

In a week, she reached over 11,000 followers.

The 25-year-old recounted: “Every time I refreshed the app, I would see that 100 more people had followed me. I thought they were just fake followers.

“I was very surprised and happy to see that people were benefiting from my content. One comment said they found my post really helpful and no one else was breaking down stuff like that , so I found that people really enjoyed this extra layer to the sport .

“It was something I thought was too nerdy, but people really liked it and found it helpful. That gave me a lot of confidence and energy to keep going.”

Faith Thiam specialises in explanations of documents of the FIA – F1’s governing body – and detailed breakdowns of races by lap. ST PHOTO: DESMOND FOO

Faith Thiam specialises in explanations of documents of the FIA – F1’s governing body – and detailed breakdowns of races by lap.

ST PHOTO: DESMOND FOO

Communications professional Dazale Choy (@iamdazale) also started her content creation journey as a self-described “information counter” in 2023, posting details of the many fringe activities around the Singapore GP.

She chose to focus on events happening away from the track as those are mostly free for the public.

“I was having a lot of fun running around the different F1 events or trying a new (F1-inspired) pastry at a cafe,” said Choy, 30, who started watching F1 in 2008.

“People also wanted to know things like which gate to enter, or how to travel from one zone to another.

“I don’t gatekeep. When people ask me things, I will answer and tell them all the secrets.”

As the content creators’ engagement increased, so too did the invitations from brands for collaborations, and more access.

Thiam, who works in finance, was also invited by F1 to apply for a “creator pass” for the 2026 race, which would allow her paddock access.

Meanwhile, Choo has attended MotoGP and Super GT races in Malaysia, and brand events in Melbourne on the sidelines of the Australian Grand Prix.

Confessing she still has “imposter syndrome”, Choo said: “At events, we see other influencers who have one million or 100,000 followers, and we’re just there having fun vlogging.

“I feel very grateful to have all these experiences and I just want to document all of them and share them with people.”

Some, including Choo and Nur Afiqah Zulkeffli (@wandervibesonly), were invited by Singapore GP for a media preview of the pit building in June.

Afiqah, 36, who has been an F1 fan since 2022, said: “We’ve been incredibly lucky because the Singapore GP team supports the local community even though F1 is known to have this air of exclusivity.

“The most enjoyable part of this is meeting other F1 fans because it used to just be me discussing races with three friends. Now I can talk to other female fans and creators online too.”

But their journeys have not been without challenges. Choy has to deal with comments questioning her knowledge, although she said they do not affect her much.

For Thiam, a determination early on to watch and post about every single race while balancing personal commitments took a toll on her health. She has since learnt to manage her time better and no longer adheres to a strict schedule.

A safe space for fans

Ultimately, the creators want to provide a safe space for fans, especially women, to enjoy the sport.

Choo said: “Sometimes female fans don’t feel like they belong in sport, so I wanted to create this space where women can ask or say anything.

“I want more girls to recognise that it’s OK to watch a sport and not care about what other people think of you.”

Thiam, who hopes to eventually be a full-time content creator, admitted that she tried to “fill myself with knowledge” as she was afraid that people would think she was a fan only because she found a driver good-looking.

“But I learnt that people’s opinions don’t matter. People are allowed to enjoy things the way they like,” she said.

“A huge part of my content is encouraging people to be more welcoming and for new fans to not care about how people police their enjoyment.

“I feel lucky that my community has people who are welcoming and I hope to spread this culture to more people through my account.”

Laura Chia is a journalist covering breaking news and current affairs, with an interest in sports.

Singapore Grand Prix

发布于 2026 年 10 月 6 日下午 12:35

更新于2026年10月6日晚上10:27

Desiree Choo 和其他新加坡内容创作者通过分享内幕消息、赛事更新以及围绕新加坡大奖赛建立联系，发展壮大了他们的 F1 粉丝社区。

像 Faith Thiam 这样的人则通过解释复杂的 F1 术语和比赛细节，迅速获得了众多粉丝，使这项运动更容易被新粉丝接受和喜爱。

这些创作者面临着批评和健康压力等挑战，但他们的目标是创造包容、安全的空间，尤其是为女性粉丝创造这样的空间，让她们能够不受评判地享受 F1 赛事。

新加坡——自从2021年成为一级方程式赛车迷后，Desiree Choo就开始定期步行前往滨海湾的维修站大楼。

2022年8月，她一次到访此地时，一时兴起拍摄了一段“游览”视频，并将其发布到TikTok上。随后，评论如潮水般涌来。

“你可以去矿坑建筑？免费吗？你是怎么去的？”

很快，她的账号——@de​​sireechoo——就成了那些想要了解更多新加坡大奖赛信息的人的首选，她发布视频，提供前往赛道的详细路线以及滨海湾街道赛道的最新进展。

随着需求规划师开始发布更多内容，她的粉丝数量也随之增长——截至 2026 年 10 月 6 日，粉丝数量从大约 5,000 增长到 10,300。

34岁的Choo是新加坡越来越多在​​赛车运动领域找到立足之地的内容创作者之一。

近年来，这个小众群体不断壮大，虽然没有官方数据库，但业内人士估计，随着 10 月 9 日至 11 日新加坡大奖赛的到来，大约有 15 位这样的创作者主要专注于 F1 内容。

2008 年在滨海湾举办第一届比赛时，几乎没有人参加。

大多数内容创作者都认为自己填补了社区的空白，提供有关这项运动、大奖赛及其相关活动的信息。

在此过程中，他们建立了自己的粉丝群，并乐于与志同道合的人交流。

秋信守也经常组织其他粉丝进行赛道徒步活动，他说：“这一切都是偶然的。我只是分享我的经历，并没有想出名。”

“这很有趣也很有成就感，因为我喜欢与人交流。我希望更多地关注社区，这就是我发起健走活动的初衷。”

她还提供比赛周期间及之前在赛道外举行的活动的列表，并运营一个 Telegram 频道，超过 400 名赛车运动爱好者可以在那里讨论他们的共同兴趣。

和 Choo 一样，Faith Thiam (@faithlovesracing) 也因内容创作而一举成名——而且几乎是一夜之间。

2023年，她成为了一名F1车迷，并注意到这项运动使用了许多技术术语，于是她开始做笔记，以便更好地了解F1，并将笔记发布在Instagram上。

其中包括对比赛圈数的解释、F1 管理机构 FIA 的官方文件，以及下压力和切弯等术语。

她的粉丝数量缓慢增长，一直徘徊在 2000 多人，直到 2024 年 9 月的某一天，她醒来发现自己的粉丝数量达到了 5000 人，因为她的一篇分析意大利大奖赛的帖子突然爆红。

一周内，她的粉丝数量就超过了11000人。

这位25岁的年轻人回忆道：“每次我刷新应用程序，都会发现又有100多人关注了我。我以为他们只是虚假粉丝。”

“我非常惊讶和高兴地看到人们从我的内容中受益。一条评论说他们觉得我的帖子真的很有帮助，而且没有人像这样分析过这些内容，所以我发现人们真的很喜欢这种对这项运动的额外解读。”

“我原以为这东西太书呆子气了，但大家都很喜欢，觉得很有帮助。这给了我很大的信心和动力继续下去。”

Faith Thiam 擅长解读国际汽联（F1 的管理机构）的文件，并逐圈详细分析比赛。ST 摄影：DESMOND FOO

Faith Thiam 擅长解读 FIA（F1 的管理机构）的文件，并逐圈详细分析比赛情况。

圣路易斯照片：德斯蒙德·福

传播专业人士 Dazale Choy (@iamdazale) 也于 2023 年开始了她的内容创作之旅，她自称是一名“信息播报员”，发布有关新加坡大奖赛周边众多活动的详细信息。

她选择关注赛道之外发生的事件，因为这些事件大多对公众免费开放。

“我当时觉得在各种 F1 赛事中四处奔走，或者在咖啡馆里尝试新的（F1 主题的）糕点，都非常有趣，”30 岁的 Choy 说，他从 2008 年开始观看 F1 比赛。

“人们还想知道应该从哪个入口进入，或者如何从一个区域前往另一个区域。

“我不会设置门槛。当人们问我问题时，我会回答，也会告诉他们所有的秘密。”

随着内容创作者的参与度提高，品牌方向他们发出的合作邀请也越来越多，合作机会也随之增加。

在金融行业工作的蒂亚姆还受邀申请 2026 年比赛的“创作者通行证”，这将允许她进入围场。

与此同时，Choo 出席了在马来西亚举行的 MotoGP 和 Super GT 比赛，并在澳大利亚大奖赛期间在墨尔本参加了品牌活动。

Choo坦言自己仍然有“冒名顶替综合症”，她说：“在活动中，我们看到其他拥有百万或十万粉丝的网红，而我们只是在那里开心地拍vlog而已。

“我非常感激能拥有这些经历，我只想把它们全部记录下来，与大家分享。”

包括 Choo 和 Nur Afiqah Zulkeffli (@wandervibesonly) 在内的一些人，在 6 月份受新加坡大奖赛邀请，参加了维修站大楼的媒体预览活动。

36 岁的 Afiqah 自 2022 年以来一直是 F1 的粉丝，她说：“我们非常幸运，因为新加坡大奖赛车队支持当地社区，尽管 F1 以其排他性而闻名。”

“最令人享受的部分是结识其他F1车迷，因为以前只有我和三个朋友讨论比赛。现在我还可以和其他女性车迷和创作者在网上交流。”

但她们的旅程并非一帆风顺。蔡女士不得不面对质疑她知识水平的评论，不过她说这些评论对她影响不大。

对蒂亚姆来说，一开始她就决心观看并发布每一场比赛的报道，同时还要兼顾个人事务，这严重影响了她的健康。如今，她学会了更好地管理时间，不再拘泥于严格的日程安排。

粉丝的安全空间

最终，创作者们希望为粉丝，尤其是女性粉丝，提供一个安全的空间来享受这项运动。

秋信守说：“有时候女球迷会觉得自己不属于体育运动，所以我想要创造这样一个空间，让女性可以问任何问题或说任何话。

“我希望更多女孩认识到，观看体育比赛而不必在意别人怎么看你，这没什么不好。”

蒂亚姆希望最终成为一名全职内容创作者，她承认自己努力“充实知识”，因为她害怕人们会认为她只是因为觉得司机长得好看才成为他的粉丝。

“但我明白了，别人的意见并不重要。每个人都有权利按照自己喜欢的方式享受事物，”她说。

“我的内容很大一部分是鼓励人们更加热情好客，并让新粉丝不要在意别人如何评判他们的娱乐方式。

“我很幸运我的社区里有这么多热情好客的人，我希望通过我的账号将这种文化传播给更多的人。”

Laura Chia是一位报道突发新闻和时事的记者，对体育也颇感兴趣。

新加坡大奖赛