Adidas sues White Fox fashion label over four stripes design阿迪达斯就四条纹设计起诉 White Fox 时尚品牌
Sportswear giant Adidas has filed a lawsuit against popular Australian online fashion brand White Fox Boutique for selling and promoting clothes featuring a four-stripe design that Adidas claims is deceptively similar to its own three-stripe trademark, CNN affiliate 7News reported.
Federal Court of Australia
Sportswear giant Adidas has filed a lawsuit against popular Australian online fashion brand White Fox Boutique for selling and promoting clothes featuring a four-stripe design that Adidas claims is deceptively similar to its own three-stripe trademark, CNN affiliate 7News reported.
In a filing lodged with the Federal Court of Australia on September 18, and seen by 7News, the German brand said it issued repeated requests to Sydney-based White Fox throughout 2026 to cease the sale of the clothes — all of which, it said, were rejected.
White Fox, which was launched in 2013, is popular with teens and 20-somethings in Australia, the US and the UK, boasting more than 2.7 million followers on Instagram.
Speaking in court in Sydney on Friday, Adidas’ barrister, Patrick Flynn, alleged that White Fox has been emblazoning its products with four stripes for months, 7News said.
The lawyer also took issue with promotional material White Fox has circulated, the outlet reported, as the boutique’s clothes are often paired with genuine Adidas shoes.
Flynn showed the court a campaign photograph of an influencer adorned in White Fox apparel and styled with Adidas footwear, 7News reported, demonstrating how the products’ proximity might confuse shoppers.
“There’s an intention to trade off our reputation,” Flynn said.
As well as the alleged trademark breach, Adidas is seeking damages from White Fox for what its lawyers said is White Fox “drawing an association in the minds of consumers.”
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Lawyers for White Fox denied all claims, arguing that other fast-fashion labels including Princess Polly, Glassons and Shein have also opted for a four-stripe look, 7News reported.
“Obviously Adidas has a reputation,” White Fox’s barrister, Ed Heerey, told the court on Friday. “Their own slogan is that it’s the brand with three stripes. Emphasis on the three,” he added.
CNN has reached out to White Fox Boutique and Adidas for comment.
Michael Tran/AFP/Getty Images
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Adidas has had a trademark on its three-stripe design in Australia since 1957 , according to Australian government records.
Back in 2013, it successfully sued Australian consumer goods and apparel company Pacific Brands because it sold shoes with a four-stripe design.
Justice Ian Jackman slated the dispute for a hearing in early 2027.
澳大利亚联邦法院
据 CNN 附属机构 7News 报道，运动服装巨头阿迪达斯已对澳大利亚知名在线时尚品牌 White Fox Boutique 提起诉讼，指控其销售和推广的服装采用四条纹设计，阿迪达斯声称该设计与其自身的三条纹商标具有欺骗性相似。
德国品牌 White Fox 于 9 月 18 日向澳大利亚联邦法院提交了一份文件（7News 已查阅该文件），其中称，该品牌在 2026 年期间多次要求总部位于悉尼的 White Fox 停止销售这些服装，但所有要求均遭到拒绝。
White Fox 于 2013 年创立，在澳大利亚、美国和英国的青少年和二十多岁的年轻人中很受欢迎，在 Instagram 上拥有超过 270 万粉丝。
据 7News 报道，阿迪达斯的律师帕特里克·弗林周五在悉尼法庭上声称，White Fox 几个月来一直在其产品上印有四条纹标志。
据报道，这位律师还对 White Fox 散发的宣传材料提出了异议，因为这家精品店的服装经常与正品阿迪达斯鞋搭配。
据 7News 报道，弗林向法庭展示了一张网红的宣传照片，照片中一位网红身穿 White Fox 服装，脚穿 Adidas 鞋，以此说明这些产品的接近可能会让购物者感到困惑。
弗林说：“他们企图出卖我们的声誉。”
除了涉嫌商标侵权外，阿迪达斯还向 White Fox 寻求赔偿，其律师称 White Fox “在消费者心中造成了联想”。
阿迪达斯就其涉嫌盗用墨西哥原住民鞋履设计一事道歉。
据 7News 报道，White Fox 的律师否认了所有指控，并辩称包括 Princess Polly、Glassons 和 Shein 在内的其他快时尚品牌也选择了四条纹设计。
“阿迪达斯的声誉毋庸置疑，”White Fox的律师埃德·希里周五在法庭上说道。“他们的口号就是‘三条纹品牌’，重点在于‘三’，”他补充道。
CNN已联系White Fox Boutique和阿迪达斯寻求置评。
Michael Tran/AFP/Getty Images
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根据澳大利亚政府记录，阿迪达斯自 1957 年起就在澳大利亚注册了其三条纹设计的商标。
早在 2013 年，该公司就成功起诉了澳大利亚消费品和服装公司 Pacific Brands，因为该公司销售的鞋子采用了四条纹设计。
法官伊恩·杰克曼将这场纠纷的听证会安排在 2027 年初。