Pearlyn Phau is in the market for a suitable match for Singlife

Singlife Group CEO Pearlyn Phau says the company needs scale to grow further, so it is open to mergers or buyouts.

Published Oct 11, 2026, 05:00 AM

Updated Oct 11, 2026, 07:27 AM

Singlife has grown fast under Pearlyn Phau and is now in Singapore’s top five insurers by premiums, but she says it may still take until around 2030 to challenge the market leaders.

The company has faced major tests, including Aviva integration, Sumitomo Life ownership, higher healthcare costs, and MAS action over misconduct in its distribution arm.

Phau says Singlife needs scale to grow further, so it is open to mergers or buyouts, while using technology and AI to support staff, not replace human advisers.

SINGAPORE – For 50 years before Avis retired the campaign line in 2012, the rental car company’s advertising slogan – one that helped drive it to profit from the year it was introduced – was “We try harder because we are second”.

While the clever motto proved instantly successful in 1962, it was only in 2017 that Avis narrowly edged out market leader Hertz in revenue.

Singlife集团首席执行官Pearlyn Phau表示，公司需要规模才能进一步发展，因此对合并或收购持开放态度。

发布于2026年10月11日 上午5:00

更新于2026年10月11日上午7:27

在 Pearlyn Phau 的领导下，Singlife 发展迅速，目前已跻身新加坡保费收入最高的五家保险公司之列，但她表示，可能要到 2030 年左右才能挑战市场领导者。

该公司面临重大考验，包括 Aviva 的整合、住友生命保险公司的收购、医疗保健成本的上涨以及新加坡金融管理局对其分销部门不当行为的处罚。

Phau 表示，Singlife 需要规模才能进一步发展，因此对合并或收购持开放态度，同时利用技术和人工智能来支持员工，而不是取代人类顾问。

新加坡——在 Avis 于 2012 年弃用该广告语之前，这家租车公司的广告口号“我们更加努力，因为我们是第二名”已经使用了 50 年之久，而正是这句口号帮助该公司从推出的那一年起就开始盈利。

虽然这句巧妙的口号在 1962 年立即取得了成功，但直到 2017 年，Avis 才在收入上略微超过市场领导者 Hertz。