Ishtara Jewellery expands to iconic Komala Vilas location

The Serangoon Road location experiences heavy footfall.

Published Oct 12, 2026, 04:12 PM

Updated Oct 12, 2026, 04:12 PM

SINGAPORE – Well-known Ishtara Jewellery is expanding, and plans to open a second outlet at the iconic Komala Vilas Restaurant location along the heavy-footfall Serangoon Road thoroughfare during the Deepavali season.

With Deepavali falling on Nov 8, sales of key items such as jewellery and silk sarees in the Little India area tend to pick up about a month ahead of the festival.

Ishtara’s current flagship outlet is across the road at 111 Serangoon Road and specialises in 22-carat gold and diamond jewellery. The former Komala Vilas location is at 76 to 78 Serangoon Road.

Explaining the expansion, Ishtara owner Parthiban Murugaiyan told tabla!: “Expanding Ishtara has always been on my mind, and we feel fortunate to have secured this unit.

“I consider it an auspicious location, with a rich heritage and a special place in the hearts of many Singaporeans. This expansion reinforces our brand presence in the heart of Little India, allowing us to serve our customers on a larger scale.”

Ishtara and sister brand Luvenus Jewellery jointly have nine outlets across Singapore and Hong Kong currently, excluding the upcoming outlet.

Of those outlets, eight operate under Luvenus Jewellery – a sister brand catering to mainstream tastes. In the recent Changi Tenant Awards 2026, Luvenus Jewellery was named the recipient of the Top Online Retail Tenant Growth Award – its third recognition from Changi Airport Group over the past 14 years.

Meanwhile, the previous occupant Komala Vilas has become a household name in Singapore since it was established by owner Rajakumar Ganesan’s grandfather O.M. Rajoo in 1947.

The restaurant was subsequently run by Rajakumar’s father Rajoo Gunasekaran, who died in 2020 aged 68.

Komala Vilas made the front page in 2015, when Prime Minister Lee Hsien Loong hosted his Indian counterpart Narendra Modi to a sizzling thosai meal there. TABLA

Restaurants/Eateries

实龙岗路一带人流量很大。

发布于 2026 年 10 月 12 日下午 4:12

更新于2026年10月12日下午4:12

新加坡——知名珠宝品牌 Ishtara Jewellery 正在扩张，计划在屠妖节期间于人流密集的实龙岗路标志性建筑 Komala Vilas 餐厅开设第二家分店。

由于屠妖节在11月8日，小印度地区的珠宝和丝绸纱丽等主要商品的销量往往会在节日前一个月左右开始上升。

Ishtara目前的旗舰店位于马路对面的实龙岗路111号，专营22K金和钻石珠宝。之前的Komala Vilas店址位于实龙岗路76至78号。

Ishtara 的老板 Parthiban Murugaiyan 向 tabla! 解释了扩张的原因：“扩张 Ishtara 一直是我考虑的事情，我们很幸运能够获得这个场地。

“我认为这里地理位置优越，历史底蕴深厚，在许多新加坡人心中都占有特殊的地位。此次扩张巩固了我们在小印度中心地带的品牌影响力，使我们能够更大规模地服务顾客。”

Ishtara 和姐妹品牌 Luvenus Jewellery 目前在新加坡和香港共有九家门店，即将开业的门店除外。

这些门店中，有八家隶属于 Luvenus Jewellery 品牌——该品牌是 Luvenus Jewellery 的姊妹品牌，主打主流消费群体。在近期举行的 2026 年樟宜机场租户大奖评选中，Luvenus Jewellery 荣获“最佳线上零售租户增长奖”，这是该品牌在过去 14 年中第三次获得樟宜机场集团的认可。

与此同时，前住户 Komala Vilas 自 1947 年由业主 Rajakumar Ganesan 的祖父 OM Rajoo 创立以来，已成为新加坡家喻户晓的品牌。

餐厅后来由拉贾库马尔的父亲拉朱·古纳塞卡兰经营，他于 2020 年去世，享年 68 岁。

2015年，李显龙总理在科马拉维拉斯宫款待印度总理纳伦德拉·莫迪，享用了一顿美味的印度薄饼（thosai），科马拉维拉斯宫因此登上头版。

餐厅/餐馆