Apple just announced a new gadget that could be key to its AI push

Apple on Tuesday announced the HomeView, its biggest push into the smart home market in nearly a decade.

The new device gives Apple’s revamped version of Siri a presence in consumers’ homes, making it a critical piece of Apple’s AI strategy.

The HomeView has a 7-inch screen connected to a speaker on its base, and Apple will also sell a version that can be mounted on a wall.

It costs $299 and is available for preorder starting today ahead of its November 13 launch.

Apple has been selling its HomePod smart speakers since 2017, but those devices have failed to gain widespread traction. Amazon and Google ran away with the smart speaker market in the late 2010s, leaving the iPhone maker with just a slice of the market.

Apple only accounted for 5.2% of the smart speaker market in 2025, while Amazon accounted for 40.9% and Google was responsible for 29%, according to market research firm The International Data Corporation.

But the rise of AI assistants has sparked a renewed push across the tech industry to create devices that rely on voice input rather than typing or swiping. HomeView has a touchscreen, but Apple is also positioning it as being an easier way to talk to Siri at home without having to reach for your phone.

Siri AI on the HomeView will be able to show relevant information based on context from a users’ text messages and calendar, and Apple says it will be able to recognize up to six household members by their face. Conversations with Siri on the HomeView will also sync across devices.

The device could be key in popularizing Siri AI considering Apple’s upgraded assistant only works on the iPhone 15 Pro and later. That means family members with older iPhones that don’t support Apple’s AI features will be able to try Siri AI on the new smart home device.

Apple is also promoting the device as being ideal for managing smart home devices, making FaceTime calls, listening to music and serving as a digital photo frame. Since it can recognize users, it changes the home screen’s apps and widgets depending on the person. Similar to the Apple Watch, the HomeView also has a variety of different faces for displaying information based on the users’ preferences, like calendars, photos and weather data.

The HomeView is one of several new gadgets launched under new Apple CEO John Ternus, following the debut of Apple’s first foldable iPhone last month.

Apple has been facing pressure to prove it can come up with a new hit product for the age of AI. Analysts have pressed Apple executives on earnings calls about whether it plans to develop new AI-powered gadgets.

This story is developing and will be updated.

苹果公司周二发布了 HomeView，这是该公司近十年来进军智能家居市场的最大举措。

这款新设备让苹果公司改进后的 Siri 进入了消费者的家中，使其成为苹果人工智能战略的关键组成部分。

HomeView 的底座上连接着一个扬声器，屏幕尺寸为 7 英寸。苹果还将推出一款可以安装在墙上的版本。

这款产品售价 299 美元，从今天开始接受预订，将于 11 月 13 日正式发售。

苹果自2017年起就开始销售HomePod智能音箱，但这些设备未能获得广泛认可。亚马逊和谷歌在2010年代末期迅速占领了智能音箱市场，苹果仅占了很小一部分市场份额。

根据市场研究公司国际数据公司（IDC）的数据，到2025年，苹果仅占智能音箱市场的5.2%，而亚马逊占40.9%，谷歌占29%。

但人工智能助手的兴起，再次推动了科技行业研发更多依赖语音输入而非打字或滑动操作的设备。HomeView 配备了触摸屏，但苹果也将其定位为一种更便捷的在家与 Siri 对话的方式，无需拿出手机即可使用。

HomeView 上的 Siri AI 可以根据用户的短信和日历内容，显示相关信息。苹果表示，它还能通过面部识别功能识别最多六位家庭成员。此外，HomeView 上与 Siri 的对话也会在不同设备间同步。

考虑到苹果升级后的Siri AI仅适用于iPhone 15 Pro及更新机型，这款设备可能在推广Siri AI方面发挥关键作用。这意味着，家中拥有不支持苹果AI功能的旧款iPhone的家庭成员，将能够在这款新的智能家居设备上体验Siri AI。

苹果公司还宣传这款设备非常适合管理智能家居设备、进行 FaceTime 通话、听音乐以及用作数码相框。由于它可以识别用户，因此会根据用户身份更改主屏幕上的应用和小组件。与 Apple Watch 类似，HomeView 也提供多种不同的表盘，可根据用户的偏好显示信息，例如日历、照片和天气数据。

HomeView 是继上个月苹果推出首款可折叠 iPhone 之后，新任苹果 CEO 约翰·特纳斯 (John Ternus) 上任后推出的几款新产品之一。

苹果公司一直面临着证明其能够在人工智能时代推出爆款产品的压力。分析师们在财报电话会议上不断向苹果高管施压，询问该公司是否计划开发新的人工智能设备。

此事件仍在发展中，我们将持续更新报道。