Zhang Linghe takes over Taobao! Exclusive livestream, fan rewards and KL event await

Chinese actor Zhang Linghe is the face of Taobao Tmall World's latest global campaign, coinciding with the Double 11 shopping festival.

The initiative includes an exclusive livestream, limited-edition merchandise, and a special event in Kuala Lumpur on October 24.

Fans across Malaysia, Singapore, Thailand, Hong Kong, and Taiwan can engage in a daily treasure hunt on the Taobao app to earn "Ling Points" for various rewards, including autographed gifts.

Zhang expressed enthusiasm for partnering with Taobao, highlighting the synergy between his interests and the app's diverse shopping experiences.

KUALA LUMPUR, Oct 15 — Calling all Zhang Linghe fans! The Chinese actor is bringing his star power to Taobao’s Double 11 shopping festival, with an exclusive livestream, behind-the-scenes videos, limited-edition merchandise and a special event in Kuala Lumpur.

The popular C-drama star has been unveiled as the face of Taobao Tmall World’s latest global campaign, which kicked off yesterday with the premiere of a new brand film featuring the actor.

And for Malaysian fans, there is plenty to look forward to beyond seeing their favourite star on screen.

A Zhang Linghe-themed event is set to take place in Kuala Lumpur on October 24, giving visitors a chance to take part in special activities and walk away with limited-edition merchandise featuring the actor.

The venue, opening hours and participation details have yet to be announced, but Taobao said updates would be shared through its official local social media channels.

The collaboration also comes with a series of digital treats for fans.

From October 14 to November 13, Taobao users in Malaysia, Singapore, Thailand, Hong Kong and Taiwan can join a daily treasure hunt through the shopping app to collect points and unlock exclusive rewards.

By completing tasks such as checking into the app, browsing products, placing orders or inviting friends, users can earn what Taobao calls “Ling Points”.

Regular check-ins will progressively unlock eight exclusive behind-the-scenes videos featuring Zhang, offering fans more opportunities to see the actor away from his drama roles.

The points can also be redeemed for Zhang-themed phone wallpapers, stickers, in-app skins, voice messages, Taobao red packets and merchandise.

For particularly dedicated fans, there is an added incentive: top-ranking participants will have a chance to receive autographed gifts and other limited-edition rewards.

Zhang will make a special appearance during the Double 11 festival through an exclusive livestream on the Taobao app, connecting with fans across 11 markets in real time.

The livestream schedule and participation details will be announced later through Taobao’s official Instagram account and app.

Speaking about the partnership, Zhang said his curiosity and interests outside acting have helped shape the characters he portrays on screen.

“Exploring new things and spending time on hobbies help me discover more possibilities in life and bring inspiration to the different characters I play,” he said.

“I’m delighted to partner with Taobao and invite users around the world to explore the app with me and experience the joy of shopping, where surprises await at every turn.”

The actor’s growing popularity across South-east Asia, particularly in Malaysia and Thailand, is central to the campaign, which also highlights his off-screen interests in sports, pets and anime.

In the newly released brand film, Zhang moves between different settings showcasing fashion, lifestyle products, smart devices and quirky finds, reflecting Taobao’s six refreshed shopping experiences: Quality, Taste, Lifestyle, Trendy, Smart and Surprise.

Filmed using a motion-control robotic camera arm, the commercial follows Zhang through a series of fluid transitions designed to capture the experience of discovering products while browsing the app.

The campaign is also heading outdoors, with large-format billboards and other displays planned for Kuala Lumpur, Bangkok, Singapore and prominent Hong Kong locations, including Mong Kok, Tsim Sha Tsui and Causeway Bay.

Zhang-themed events will kick off in Hong Kong today, followed by Bangkok and Kuala Lumpur on October 24.

For Malaysian fans eager to score exclusive Zhang Linghe collectibles, October is shaping up to be a particularly rewarding month.

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中国演员张凌鹤成为淘宝天猫世界最新全球广告活动的代言人，该活动恰逢双十一购物节。

该计划包括独家直播、限量版商品以及10月24日在吉隆坡举行的特别活动。

马来西亚、新加坡、泰国、香港和台湾的粉丝可以在淘宝应用程序上参与每日寻宝活动，赢取“灵币”，兑换包括签名礼品在内的各种奖励。

张先生对与淘宝合作表示热情，强调了他的兴趣与该应用程序多样化的购物体验之间的协同效应。

吉隆坡，10月15日讯——张凌鹤的粉丝们注意啦！这位中国演员将携其巨星魅力亮相淘宝双十一购物节，届时将在吉隆坡举办独家直播、幕后花絮视频、限量版周边商品以及特别活动。

这位人气华语电视剧明星被揭晓为淘宝天猫世界最新全球推广活动的代言人，该活动于昨日启动，并发布了由这位演员主演的全新品牌宣传片。

对于马来西亚的粉丝来说，除了在大银幕上看到自己喜爱的明星之外，还有很多值得期待的事情。

10月24日，吉隆坡将举办以张凌鹤为主题的活动，届时游客将有机会参与特别活动，并获得印有这位演员的限量版商品。

活动地点、开放时间和参与详情尚未公布，但淘宝表示将通过其官方本地社交媒体渠道分享最新消息。

此次合作还为粉丝们准备了一系列数字福利。

从10月14日至11月13日，马来西亚、新加坡、泰国、香港和台湾的淘宝用户可以通过购物应用程序参与每日寻宝活动，赢取积分并解锁专属奖励。

用户可以通过完成诸如签到、浏览商品、下单或邀请好友等任务来赚取淘宝所谓的“灵点”。

定期签到将逐步解锁八段张艺谋的独家幕后视频，让粉丝有更多机会看到这位演员在电视剧角色之外的另一面。

积分还可以兑换张氏主题的手机壁纸、贴纸、应用内皮肤、语音留言、淘宝红包和周边商品。

对于特别忠实的粉丝，还有额外的奖励：排名靠前的参与者将有机会获得签名礼品和其他限量版奖励。

张艺谋将在双十一期间通过淘宝APP独家直播特别亮相，与11个市场的粉丝实时互动。

直播时间表和参与详情稍后将通过淘宝官方Instagram账号和App公布。

谈到这种合作关系，张艺谋表示，他在表演之外的好奇心和兴趣帮助塑造了他在银幕上塑造的角色。

他说：“探索新事物和花时间培养爱好可以帮助我发现生活中更多的可能性，并为我扮演的不同角色带来灵感。”

“我很高兴能与淘宝合作，并邀请世界各地的用户与我一起探索这款应用，体验购物的乐趣，惊喜无处不在。”

这位演员在东南亚，尤其是在马来西亚和泰国，越来越受欢迎，这是此次宣传活动的核心，该活动还重点介绍了他在银幕之外对体育、宠物和动漫的兴趣。

在最新发布的品牌宣传片中，张穿梭于不同的场景，展示了时尚、生活方式产品、智能设备和新奇玩意儿，体现了淘宝六大焕新购物体验：品质、品味、生活方式、潮流、智能和惊喜。

该广告片采用运动控制机器人摄像臂拍摄，跟随张女士经历了一系列流畅的转场，旨在捕捉用户在浏览应用程序时发现产品的体验。

该宣传活动还将拓展至户外，计划在吉隆坡、曼谷、新加坡以及香港的著名地点（包括旺角、尖沙咀和铜锣湾）投放大型广告牌和其他展示广告。

张艺谋主题活动将于今日在香港拉开帷幕，随后于 10 月 24 日在曼谷和吉隆坡举行。

对于渴望获得张凌河独家收藏品的马来西亚粉丝来说，十月将是一个特别有收获的月份。

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副部长表示，兽医推广人员对马来西亚的粮食安全至关重要。