Musinsa teams up with Japan's ZOZOTOWN for 1st Korean pop-up

Published Oct 17, 2026 1:55 pm KST

The ZOZOTOWN in Musinsa collaboration between Musinsa and ZOZOTOWN features elements inspired by Korean streets, including a crosswalk. Korea Times photo by Son Seong-won

Fashion platform Musinsa has teamed up with ZOZOTOWN, one of Japan's leading online fashion retailers, to open a pop-up store in Seongsu-dong, Seoul, a popular destination for young consumers.

Musinsa opened the doors to ZOZOTOWN in Musinsa, the Japanese platform’s first official pop-up store in Korea, to the media on Friday. The pop-up will run through Oct. 31, while an accompanying online promotion will continue until Nov. 16.

Launched in 2004, ZOZOTOWN features more than 11,000 brands and serving over 13 million customers annually. Fifteen Japanese fashion brands available on the platform, including Snidel and Grancy, are participating in the event.

The pop-up’s concept, ZOZO is Coming to Town, draws inspiration from Korean streets. Crosswalks, road markings and oversized three-dimensional typography have been incorporated into the space to create the impression of an intersection where Korean and Japanese fashion meet.

The pop-up follows the signing of a memorandum of understanding between the two platforms in December 2024 to establish a strategic partnership. In November last year, Musinsa opened its own store on ZOZOTOWN’s online platform, featuring around 2,100 Korean fashion and beauty brands.

Their collaboration has since expanded from online retail to offline events. Musinsa participated in a ZOZOTOWN pop-up in Nagoya in February, while ZOZOTOWN joined Musinsa’s pop-up event in Tokyo in August. Musinsa also plans to operate a ZOZOTOWN booth in Osaka this month.

Through the Seongsu-dong pop-up, ZOZOTOWN aims to gauge Korean consumers’ response to Japanese brands.

“Until now, ZOZOTOWN has introduced Korean fashion to Japanese customers,” said Takao Yamazaki, head of business at ZOZOTOWN. “We hope to use this opportunity to showcase Japanese brands and the appeal of ZOZOTOWN to Korean consumers.”

Musinsa, meanwhile, is looking beyond promoting K-fashion in Japan to tap new domestic demand for Japanese fashion.

“Our goal is to help Korean and international brands find new growth opportunities in each other’s markets and, ultimately, broaden the foundations of the fashion ecosystems in both countries,” said Park Jun-young, head of global business at Musinsa.

This article from the Hankook Ilbo, the sister publication of The Korea Times, is translated by a generative AI system and edited by The Korea Times.

发布于2026年10月17日下午1:55（韩国标准时间）

Musinsa 与 ZOZOTOWN 合作打造的 ZOZOTOWN in Musinsa 项目，其设计灵感源自韩国街头，包括人行横道。韩国时报摄影师 Son Seong-won 摄。

时尚平台 Musinsa 与日本领先的在线时尚零售商之一 ZOZOTOWN 合作，在首尔圣水洞开设了一家快闪店，圣水洞是年轻消费者的热门去处。

周五，Musinsa 向媒体开放了 ZOZOTOWN in Musinsa，这是该日本电商平台在韩国的首家官方快闪店。快闪店将持续营业至 10 月 31 日，同时线上推广活动也将持续至 11 月 16 日。

ZOZOTOWN于2004年上线，拥有超过11,000个品牌，每年服务超过1300万用户。包括Snidel和Grancy在内的15个入驻该平台的日本时尚品牌将参与此次活动。

这家名为“ZOZO 即将进城”的快闪店以韩国街头为灵感，将人行横道、道路标线和超大立体字体融入空间设计，营造出韩日时尚交融的氛围。

此次快闪店的开设，源于两家平台于2024年12月签署的战略合作伙伴关系谅解备忘录。去年11月，Musinsa在ZOZOTOWN线上平台开设了自有店铺，该平台汇集了约2100个韩国时尚和美妆品牌。

双方的合作已从线上零售拓展至线下活动。Musinsa于2月参与了ZOZOTOWN在名古屋举办的快闪活动，而ZOZOTOWN则于8月参与了Musinsa在东京举办的快闪活动。Musinsa还计划本月在大阪设立ZOZOTOWN展位。

ZOZOTOWN 希望通过圣水洞快闪店来了解韩国消费者对日本品牌的反应。

ZOZOTOWN业务负责人山崎孝夫表示：“此前，ZOZOTOWN一直致力于向日本消费者介绍韩国时尚。我们希望借此机会向韩国消费者展示日本品牌以及ZOZOTOWN的魅力。”

与此同时，Musinsa 的目光不再局限于在日本推广韩国时尚，而是着眼于挖掘日本国内对日本时尚的新需求。

“我们的目标是帮助韩国和国际品牌在彼此的市场中找到新的增长机会，并最终拓宽两国时尚生态系统的基础，”Musinsa 全球业务负责人朴俊英表示。

本文来自《韩国日报》（《韩国时报》的姊妹报），由人工智能生成系统翻译，并由《韩国时报》编辑。