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Are fashion’s celebrity designers better off building brands of their own?

Kim Jones, whose stints at Louis Vuitton, Fendi and Dior made him one of luxury fashion's most influential designers, is the latest big name to strike out on his own.

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时尚界的明星设计师们是否更适合打造自己的品牌?

Kim Jones, whose stints at Louis Vuitton, Fendi and Dior made him one of luxury fashion’s most influential designers, is the latest big name to strike out on his own. Photo: AFP

In a trend that could have wide-ranging implications for fashion, yet another established designer is giving up on waiting for a big brand job – and starting his own line.

Kim Jones, the former creative director of Louis Vuitton menswear, Fendi womenswear and Dior menswear, and the man who injected cool into luxury via collaborations with Supreme, Travis Scott and Kaws (among others), announced Monday (Oct 12) the creation of a namesake line.

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