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Western brands under pressure as 'pre-owned' luxury booms in China

With China's economy still struggling to recover from the pandemic, even global fashion icons are beginning to feel the pinch as consumers turn instead to the second-hand market or buy upstart new homegrown brands.

The Star MalaysiaEmily WANG查看原文 ↗
随着中国二手奢侈品市场蓬勃发展,西方品牌面临压力。

A customer browsing second-hand luxury goods at the Zhuanzhuan superstore in Shanghai on Oct 14. -- PHOTO: AFP

SHANGHAI (AFP): With China's economy still struggling to recover from the pandemic, even global fashion icons are beginning to feel the pinch as consumers turn instead to the second-hand market or buy upstart new homegrown brands.

Chinese were once massive buyers of luxury Western brands, accounting for around a third of worldwide spending and earning firms such as LVMH and Hermes billions of dollars.

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