7-Eleven adds hot-food counters at 16 Singapore stores as DFI Retail sharpens growth focus

The section for ready-to-eat meals at the 7-Eleven outlet in East Coast Parkway.

Published Oct 18, 2026, 12:00 PM

Updated Oct 18, 2026, 11:55 PM

SINGAPORE – Convenience store chain 7-Eleven is introducing hot-food counters at 16 outlets in Singapore, offering options from customisable bowls to pizza and waffles as it expands its meal offerings to meet the rising demand for more ready-to-eat food.

The Foodbar roll-out, unveiled on Oct 16, is part of DFI Retail Group’s push to draw more customers to its stores through new products and experiences.

Having sold its Singapore supermarket business, the group is expanding food offerings at 7-Eleven and Starbucks in the Republic, while strengthening Guardian’s health and wellness range.

At larger Foodbars, customers can build their own bowls from $4.50, choosing a base such as rice, penne pasta or noodles, as well as sauces, toppings and garnishes. Options include roast chicken, hash browns and chicken cutlets.

Other outlets will offer hot snacks such as pizza, croissants, pancakes and waffles for dine-in or takeaway. The format will vary depending on each store’s location, customer profile and available space.

The new 7-Eleven concept comes as a survey commissioned by the retailer found that busy schedules and unpredictable routines are shaping meal choices among convenience-store customers, while perceptions towards convenience food have become more positive over the past three years.

The online study, conducted in August, surveyed 1,020 convenience-store shoppers in Singapore who had purchased ready-to-eat meals in the preceding month.

In the Republic, ready-to-eat products already account for a double-digit percentage of sales and are recording double-digit sales growth, 7-Eleven Singapore managing director Anushree Khosla told The Straits Times.

She added that customers here are increasingly seeking new food experiences, including products and concepts they had come across at convenience stores while travelling in Japan, Taiwan and Thailand.

Khosla said 7-Eleven is refitting its Singapore stores and broadening its product range to become a destination for food and shopping discoveries.

The changes include creating more space for browsing and dining, as well as expanding its range of ready-to-eat meals, drinks, snacks and exclusive collectables.

She added that 7-Eleven launches more than 1,000 new exclusive products a year, including trending items such as kunafa chocolate. It also carries more than 100 protein-focused products, ranging from shakes, milk and bars to chicken breast.

Its ready-to-eat range now comprises 130 products across breakfast, meals, desserts and snacks, inspired by convenience-store food in Japan, Taiwan and Thailand. Recent additions include halal-certified Korean-inspired kimbap and onigiri, desserts and Thailand-inspired toasties.

Since 2021, the chain has also collaborated with local brands, including Andes by Astons, Lau Wang Claypot Delights, Playmade, Chocolate Origin and Nasty Cookie.

The retailer noted that these brands are more popular with customers than healthier or budget-friendly meals.

Building a more focused business

7-Eleven, which has 450 stores in Singapore, is operated by DFI Retail Group, which has been reshaping its portfolio in recent years to concentrate on businesses where it sees stronger growth prospects or greater operational control.

In 2025, it sold its Singapore food retail business, comprising Cold Storage, CS Fresh, Giant and Jason’s Deli, to Malaysian retailer Macrovalue for $125 million.

Earlier in October, the Singapore-listed group also took full control of Starbucks’ licensed operations in Asia, including in the Republic, where the coffee chain has 138 outlets.

In response to queries from ST, group chief executive Scott Price said DFI sees room to grow coffee and tea consumption in Singapore given the country’s strong cafe culture.

He added that the group plans to introduce more food and drinks tailored to local tastes at Starbucks and to expand the coffee chain’s lunch and evening offerings.

DFI has also been expanding Guardian’s health and wellness offerings in Singapore, where the chain operates more than 120 outlets, through partnerships with supplement brands and healthcare providers.

In August, DFI announced an expanded partnership with supplement company GNC, becoming the brand’s exclusive wholesaler, distributor and franchisee in Singapore, Hong Kong and Macau.

This followed a multi-year agreement with British wellness retailer Holland & Barrett, whose products became available at selected Guardian Singapore stores and on its app in June.

东海岸大道7-Eleven便利店的即食食品区。

发布于2026年10月18日下午12:00

更新于2026年10月18日晚上11:55

新加坡——便利店连锁7-Eleven在新加坡的16家分店推出热食柜台，提供从可定制餐食到披萨和华夫饼等多种选择，以扩大其餐饮供应，满足消费者对更多即食食品日益增长的需求。

Foodbar 的推出是 DFI 零售集团于 10 月 16 日宣布的举措之一，旨在通过新产品和新体验吸引更多顾客光顾其门店。

出售新加坡超市业务后，该集团正在扩大其在新加坡的 7-Eleven 和星巴克的食品供应，同时加强 Guardian 的健康和保健产品系列。

在规模较大的自助餐店，顾客可以自选食材，从4.5美元起，制作属于自己的餐食，可以选择米饭、通心粉或面条等主食，以及酱汁、配料和装饰。可选配料包括烤鸡、薯饼和鸡排。

其他门店将提供热食小吃，例如披萨、羊角面包、煎饼和华夫饼，可堂食或外带。具体形式将根据各门店的地理位置、顾客群体和可用空间而有所不同。

7-Eleven 推出全新概念之际，该零售商委托进行的一项调查发现，繁忙的日程安排和不可预测的日常作息正在影响便利店顾客的用餐选择，而过去三年里，人们对方便食品的看法变得更加积极。

这项于 8 月进行的在线调查访问了新加坡 1020 名在上个月购买过即食食品的便利店购物者。

7-Eleven 新加坡董事总经理 Anushree Khosla 告诉《海峡时报》，在新加坡，即食产品已占销售额的两位数百分比，并且销售额正以两位数的速度增长。

她补充说，这里的顾客越来越追求新的美食体验，包括他们在日本、台湾和泰国旅行时在便利店遇到的产品和理念。

科斯拉表示，7-Eleven正在对其新加坡门店进行改造，并扩大产品范围，使其成为美食和购物的探索目的地。

这些变化包括创造更多浏览和用餐空间，以及扩大即食食品、饮料、零食和独家收藏品的种类。

她补充说，7-Eleven每年推出超过1000种独家新品，包括库纳法巧克力等热门产品。此外，它还提供100多种富含蛋白质的产品，涵盖奶昔、牛奶、能量棒和鸡胸肉等。

其即食产品系列目前包含130种产品，涵盖早餐、正餐、甜点和零食，灵感源自日本、台湾和泰国的便利店食品。近期新增产品包括清真认证的韩式紫菜包饭和饭团、甜点以及泰式烤面包。

自 2021 年以来，该连锁店还与当地品牌合作，包括 Andes by Astons、Lau Wang Claypot Delights、Playmade、Chocolate Origin 和 Nasty Cookie。

该零售商指出，这些品牌比更健康或更经济实惠的食品更受顾客欢迎。

打造更专注的业务

7-Eleven 在新加坡拥有 450 家门店，由 DFI 零售集团运营。近年来，DFI 零售集团一直在调整其业务组合，专注于那些增长前景更强劲或运营控制力更强的业务。

2025 年，该公司将其新加坡食品零售业务（包括 Cold Storage、CS Fresh、Giant 和 Jason's Deli）以 1.25 亿美元的价格出售给了马来西亚零售商 Macrovalue。

10 月初，这家在新加坡上市的集团还全面接管了星巴克在亚洲的特许经营业务，包括在新加坡的特许经营业务，星巴克在新加坡拥有 138 家门店。

针对《海峡时报》的询问，集团首席执行官斯科特·普莱斯表示，鉴于新加坡浓厚的咖啡馆文化，DFI 认为新加坡的咖啡和茶消费还有增长空间。

他还补充说，该集团计划在星巴克推出更多符合当地口味的食品和饮料，并扩大该咖啡连锁店的午餐和晚餐供应。

DFI 还通过与保健品品牌和医疗保健提供商的合作，扩大了 Guardian 在新加坡的健康和保健产品供应。Guardian 在新加坡拥有 120 多家门店。

8 月，DFI 宣布扩大与保健品公司 GNC 的合作关系，成为该品牌在新加坡、香港和澳门的独家批发商、分销商和特许经营商。

此前，Guardian 与英国健康零售商 Holland & Barrett 达成了一项多年协议，其产品于 6 月在新加坡指定 Guardian 门店及其应用程序上架。