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The rise of beauty maxxing, and no, it's not about dramatic makeovers

From eyes and lips to nails, beauty maxxing trends focus on enhancing natural features rather than transforming them.

The Star MalaysiaNASA MARIA ENTABAN查看原文 ↗
美容升级风潮兴起,但并非指彻底的形象改造。

The appeal of maxxing lies in learning how to enhance individual features rather than pursuing dramatic transformations. Photo: Pexel

One of the latest beauty terms popping up on social media promises fresh ways to improve how we look.

“Maxxing”, a trend that has found its way into beauty conversations in 2026, revolves around the eyes, nails and lips getting the optimisation treatment.

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