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Can luxury fashion’s most glamorous department store reclaim its golden age?

A century-old fashion institution in the US, Bergdorf Goodman is betting on personalised service and old-school glamour to reclaim its place in luxury retail.

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这家奢侈时尚界最耀眼的百货公司能否重现昔日辉煌?

Bergdorf Goodman on Fifth Avenue in Manhattan has survived two bankruptcies in six years, and is trying to get back to its white-glove origins. Photo: The New York Times

Bergdorf Goodman deals in high-end fashion items, such as US$1,500 (approximately RM6,100) Saint Laurent boots and US$2,600 (RM10,600) Bottega Veneta shoulder bags.

At its most luxuriant edges, it sells extravagant goods like a US$24,000 (RM98,000) Prada jacket made from dyed lamb shearling.

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