Busan offers foreign tourists up to $23 off Korean beef meals

Busan launched the Hanwoo Gourmet Tour on Friday, offering foreign visitors up to 30,000 won off hanwoo meals at four restaurants through Nov. 6. The pilot is jointly run by the Busan Metropolitan Government and the Hanwoo Board, and visitors claim the subsidy by posting a meal photo on Instagram and registering with a restaurant QR code. The city will review participation and results after the pilot to decide whether to expand it.

The four participating restaurants are Yukhwamok and Sogonggan in Haeundae District, Gwangalli Eonyang Bulgogi Busanjip in Suyeong District, and Gombo Sikdang in Sasang District.

Each restaurant can provide the subsidy to up to 100 foreign visitors, for a total limit of 400 participants.

The program has a total budget of 12 million won, with up to 3 million won allocated to each restaurant.

All four restaurants were selected for the city’s Taste of Busan 2026 guide, and Gombo Sikdang has specialized in hanwoo for about 50 years.

English, Chinese and Japanese guide posters and table signs are available at the restaurants, and the city plans to promote the program through Visit Busan.

Published Oct 23, 2026 11:29 am KST

The Yukhwamok restaurant / Courtesy of Busan Metropolitan City

Foreign tourists in Busan can get up to 30,000 won ($23) off a meal of "hanwoo," Korea’s native beef, at four local restaurants through a pilot program that runs through Nov. 6, the city government said Friday.

The Hanwoo Gourmet Tour, which began Friday, is jointly run by the Busan Metropolitan Government and the Hanwoo Board, a body that promotes consumption of the domestic beef breed. It is open to foreign nationals visiting or staying in the southeastern port city.

The participating restaurants were all selected for Taste of Busan 2026, the city’s annual guide to notable local eateries. They are Yukhwamok and Sogonggan in Haeundae District, Gwangalli Eonyang Bulgogi Busanjip in Suyeong District and Gombo Sikdang in Sasang District. Their signature dishes range from charcoal-grilled rib eye and premium hanwoo steak to bulgogi, thinly sliced marinated beef. Gombo Sikdang has specialized in hanwoo for about 50 years.

To join, visitors take a photo of their hanwoo dish at a participating restaurant and post it on their personal Instagram account. They then register their visit and the post by scanning a QR code displayed in the restaurant and show the completed registration screen to staff.

Up to 100 foreign visitors at each restaurant, or 400 in total, can receive the subsidy. The program has a total budget of 12 million won, with up to 3 million won allocated per restaurant.

Guide posters and table signs in English, Chinese and Japanese have been placed in the restaurants, and the program will also be promoted through channels such as the city’s tourism portal Visit Busan.

The city said it will review participation and results after the pilot ends to decide whether to expand the program.

“The program was designed so that foreign tourists visiting Busan can experience both the city’s diverse food culture and the excellence of hanwoo,” a city official in charge of public health said.

This article was published with the assistance of generative AI and edited by The Korea Times.

釜山市于周五启动了“韩牛美食之旅”试点项目，为外国游客提供在四家餐厅享用韩牛餐食最高3万韩元的优惠，活动持续至11月6日。该试点项目由釜山市政府和韩牛协会联合举办，游客只需在Instagram上发布用餐照片并扫描餐厅二维码注册即可获得补贴。釜山市政府将在试点结束后评估参与人数和效果，以决定是否扩大该项目。

参与活动的四家餐厅分别是海云台区的 Yukhwamok 和 Sogonggan、水营区的广安里延阳烤肉釜山店以及沙上区的 Gombo Sikdang。

每家餐厅最多可为 100 名外国游客提供补贴，参与人数上限为 400 人。

该项目总预算为 1200 万韩元，每家餐厅最多可获得 300 万韩元。

这四家餐厅均入选釜山2026年美食指南，而贡布食堂已有约50年的韩牛烹饪历史。

餐厅提供英文、中文和日文的导览海报和桌牌，釜山市政府计划通过“釜山旅游”项目推广该项目。

发布于2026年10月23日上午11:29（韩国标准时间）

玉华木餐厅 / 图片由釜山广域市提供

釜山市政府周五表示，一项试点计划将持续到11月6日，外国游客在釜山的四家当地餐馆享用韩国本土牛肉“韩牛”时，最高可享受3万韩元（约合23美元）的折扣。

韩牛美食之旅于周五启动，由釜山市政府和韩牛协会联合举办。韩牛协会是一个致力于推广韩国本土牛肉品种消费的机构。此次活动面向到访或居住在釜山这座韩国东南部港口城市的外国公民开放。

参与此次活动的餐厅均入选了2026年釜山美食指南（Taste of Busan 2026），该指南每年都会推荐当地知名的美食餐厅。这些餐厅分别是海云台区的Yukhwamok和Sogonggan，水营区的Gwangalli Eonyang Bulgogi Busanjip，以及沙上区的Gombo Sikdang。它们的招牌菜包括炭烤肋眼牛排、顶级韩牛牛排以及韩式烤肉（bulgogi）。Gombo Sikdang专注于韩牛料理已有约50年的历史。

参与方式很简单：顾客在参与活动的餐厅享用韩牛料理后，拍照并发布到个人Instagram账号。然后，他们扫描餐厅内展示的二维码，完成注册并向工作人员出示注册页面即可。

每家餐厅最多可为100名外国游客（总计400名）提供补贴。该项目总预算为1200万韩元，每家餐厅最多可获得300万韩元补贴。

餐厅内已放置英文、中文和日文的导览海报和桌牌，该计划还将通过釜山旅游门户网站Visit Busan等渠道进行推广。

该市表示，试点结束后将对参与情况和结果进行评估，以决定是否扩大该计划。

“该项目旨在让到访釜山的外国游客既能体验到这座城市多元化的饮食文化，又能领略到韩牛的卓越品质，”一位负责公共卫生的市政府官员表示。

本文由生成式人工智能协助发布，并由《韩国时报》编辑。